Roku, Inc.

Roku is the load-bearing distribution layer for ad-supported streaming in the United States: a free OS, a low-margin device business, and a high-margin platform business that monetizes someone else’s content. The interesting edges of the company sit at the seams — what The Roku Channel becomes as a destination, how the home screen monetizes against Fire TV and Google TV, what UID2 plus first-party household data does for the company’s CPM premium, and whether the new Advertising/Subscriptions split disclosure (first reported April 30, 2026) reframes how Wall Street and ad buyers value those two engines independently.

Anthony Wood, who invented the DVR at ReplayTV before founding Roku in 2002, has held the CEO seat continuously. The 2022 hire of Charlie Collier from Fox Entertainment as President, Roku Media — a job that bundles ad sales, the ad platform, and Roku-owned channels including The Roku Channel — was the company’s signal that the next chapter is media-company posture, not device-maker posture.

Recent flow worth tracking on this page: Q1 2026 earnings on April 30 (the first print under the new segment disclosure), Peacock Premium Plus joining the Premium Subscriptions hub, the steady FAST channel build on The Roku Channel, and any further moves on identity, retail-media partnerships, or owned-and-operated content.