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Tuesday, May 5, 2026
The State of Streaming CTV · Streaming · Advertising

Content & Programming

Shows, movies, sports rights, original content strategy from the industry lens.

3 stories in this section

Editorial magazine-cover bar chart on warm ivory ground. A vertical stack of platform-name labels — TikTok, YouTube, Instagram, Snapchat, Facebook, Netflix — each paired with a horizontal bar. TikTok's bar is longest in deep navy; the others step down in measured increments; Netflix's bar at the bottom is the shortest, rendered in warm amber to mark the gap the Clips launch is built to close.
Content & Programming

Netflix Bolts a Discovery Feed Onto Itself, and the Ad-Load Math Comes With It

Clips is a primitive, not a content format — but every other app that adopted the primitive monetized it within 24 months.
Recent in this section
Editorial illustration: six small navy baseball-diamond pictograms arranged in a 3-by-2 grid on warm ivory paper, each separated by hairline rules, with a single warm-amber baseball at the upper right marking the fragmentation across distributors.
Content & Programming

MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math

The November rights deals with ESPN, NBC and Netflix split the 2026 national MLB inventory across six distributors — the cleanest live test of what bundle dissolution costs the household.
Editorial illustration: six small navy baseball-diamond pictograms arranged in a 3-by-2 grid on warm ivory paper, each separated by hairline rules, with a single warm-amber baseball at the upper right marking the fragmentation across distributors.
Content & Programming

MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math

The November rights deals with ESPN, NBC and Netflix split the 2026 national MLB inventory across six distributors — the cleanest live test of what bundle dissolution costs the household.