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Tuesday, May 5, 2026
The State of Streaming CTV · Streaming · Advertising

Corrections

When we get a fact wrong, we fix it here — visibly and with a date.

  • · correction

    The Roku-TCL Class Action Puts Auto-Update Stewardship on Trial

    Dead external link removed (Verge 2022 article on TCL 6-Series, slug 23035497, 404'd post-publication). Surrounding prose preserved; the underlying fact — TCL becoming Roku's first major OEM partner — remains well-documented across industry records.

  • · correction

    Amazon Wires the Identity Stack Together Before NewFronts

    Original published version stated the IAB NewFronts would 'begin May 11.' That was wrong: IAB NewFronts 2026 took place March 23–26 in New York City and had already concluded before this article was published. The forward-looking framing has been corrected to anchor on the May 7 Trade Desk Q1 print and the July Amazon × Samsung TV Plus add-to-cart launch.

  • · correction

    Roku Just Became the Only TV-OS Company Showing Its Ad Math

    Original published version stated the IAB NewFronts would 'begin May 11.' That was wrong: IAB NewFronts 2026 took place March 23–26 in New York City and had already concluded before this article was published. The forward-looking framing has been corrected to anchor on the May 11–14 upfront cycle (NBCU/Amazon/Disney/YouTube/Netflix).