Ethics
The rules we hold ourselves to as a trade publication.
Accuracy before speed
When a fact cannot be verified in a timely way, we wait. When a story turns out to be wrong, we correct it publicly and promptly.
Sourcing
- Every factual claim must link to a primary source or an on-the-record quote.
- Anonymous sources are used only for protected matters where the public interest is clear. When used, we disclose the reason for anonymity and the general nature of the source's access.
- Press releases are not news. Announcements are reported with independent context, attribution ("according to the company"), and where possible corroboration.
- Vendor claims about their own products receive skeptical framing until independently verified.
Conflicts of interest
We disclose material relationships that could reasonably affect coverage. Sponsored content, when it exists, is clearly labeled and produced separately from editorial.
Quotes
Direct quotes are verbatim. We may lightly edit for disfluencies ("um," "you know") without indicating so; any substantive editing is marked with bracketed insertions or ellipses. Off-the-record conversations are off-the-record.
Corrections
When we get a fact wrong, we correct the article with a dated note, bump its
Updated timestamp, and publish the correction in our
corrections log.
Legal
Stories pass a compliance review prior to publication for defamation, trademark, and copyright concerns. We do not publish material that we believe to be defamatory, infringing, or unlawful.