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Tuesday, May 5, 2026
The State of Streaming CTV · Streaming · Advertising

About The State of Streaming

Trade journalism for Connected TV, streaming platforms, and advertising — built for advertisers, ad-tech operators, and industry insiders.

The State of Streaming covers the companies, platforms, deals, and data that shape how streaming advertising works. We publish news briefs, analysis, and data stories daily. Our audience is the practitioner: the buyer, seller, analyst, or operator who needs to know what changed and what it means for their next decision.

What we cover

  • Platforms — Netflix, Disney, YouTube, Prime Video, Max, Paramount+, Peacock, Roku — the streamers themselves.
  • Advertising & Ad Tech — CTV ad buying, DSPs, SSPs, programmatic, the Upfronts and NewFronts, ad-supported tiers.
  • Measurement & Data — Nielsen, VideoAmp, iSpot, Comscore, currencies, cross-platform measurement, data clean rooms.
  • Business & Deals — M&A, earnings, layoffs, exec moves, carriage deals, licensing and distribution.
  • Content & Programming — Shows, movies, sports rights, original content strategy from the industry lens.
  • Devices & Distribution — Smart TVs, FAST channels, Roku/Amazon/Apple/Google TV platforms, bundling.
  • Policy & Regulation — FCC, FTC, antitrust, privacy, content moderation policy affecting streaming.

Plus Opinion for argument and analysis from the masthead, and Quick Bites for daily TL;DR roundups.

Industry Directory

Alongside the news feed, The State of Streaming maintains the Industry Directory — profiles of every company, executive, product, and tech category we cover. It's the cross-reference layer that sits behind every article.

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