Samsung Electronics

Samsung Electronics is the parent organization behind two assets the trade press tracks closely: the Tizen smart-TV operating system, which Parks Associates’ April 2026 Streaming Video Tracker places at 23% of U.S. broadband-household CTV usage — second behind Roku at 28%, with the two platforms together controlling more than half the U.S. CTV gateway — and Samsung Ads, the in-house advertising business that monetizes that install base. The company has led the global TV market for 20 consecutive years and reported a record FY2025 of KRW 333.6 trillion in revenue, although the Visual Display business itself spent much of 2025 under margin pressure as Chinese rivals closed the unit-shipment gap.

For directory purposes, Samsung Electronics is the parent; Samsung Ads is the operating ad-tech subsidiary covered separately. The company’s organizational structure was reset on November 21, 2025, when Samsung restored its historical dual-CEO model — Roh Tae-moon now leads the Device eXperience (DX) Division, which contains the TV, smartphone, and consumer-device businesses, while Vice Chairman Jun Young Hyun leads Device Solutions (DS), the semiconductor side. The DX side is the one The State of Streaming watches.

Samsung TV Plus, the free ad-supported streaming TV service Samsung launched in 2015 and pre-installs on every Tizen TV, surpassed 100 million monthly active users globally as of January 2026, with more than 4,300 channels across 30 countries — and more than 700 channels in the U.S. — reaching 630 million active Samsung devices worldwide. It is one of the largest FAST services in the market and the inventory engine the Samsung Ads sales organization is built on.

Samsung Electronics trades primarily on the Korea Exchange under ticker 005930 (common) and 005935 (preferred). U.S. investors access the security through unsponsored ADRs. SEC EDGAR holds limited Samsung Electronics filings (the company is not a U.S. domestic registrant); the canonical disclosure surface is the Korea Exchange via DART (the Financial Supervisory Service’s electronic disclosure system) and the company’s own Investor Relations site, which mirrors quarterly earnings releases and the annual Business Report.