Comscore, Inc.

Comscore is the publicly traded ($357.5M FY 2025 revenue, NASDAQ: SCOR) cross-platform measurement provider that has spent the last decade trying to convert technical credibility into transactable currency. Founded in July 1999 by IRI alumni Magid Abraham and Gian Fulgoni, the company built its early franchise on digital panel measurement, then scaled into TV through the 2016 merger with Rentrak — pulling in the set-top-box and box-office data assets that anchor its national and local TV business today.

The editorial reason Comscore matters to our coverage is the ongoing currency debate. Alongside Nielsen, VideoAmp, and iSpot.tv, Comscore is one of four providers the U.S. Joint Industry Committee has certified for national TV measurement. The July 2025 milestone — adding Personified Demographics to its JIC certification — made Comscore the only provider with both complete JIC certification and MRC accreditation for reported audience estimates across all JIC classifications, a positioning the company leans on heavily in upfront-season pitches against Nielsen’s Big Data + Panel methodology.

Operationally, the story since CEO Jon Carpenter took over from Bill Livek in July 2022 has been a slow pivot from the syndicated digital and national TV products that built the company toward a Cross-Platform business — Proximic, CCR, and the newer Comscore Campaign Measurement (CCM) — that grew 24.4% in Q4 2025 and is now the company’s growth engine. Management’s 2026 guidance assumes the same pattern: roughly flat consolidated revenue with double-digit Cross-Platform growth offsetting continued declines in legacy syndicated products. The 2025 recapitalization that exchanged Series B preferred for Series C plus common stock removed the $18 million annual preferred dividend overhang and is the most consequential balance-sheet move in the post-Rentrak era.