Peacock
SVOD streaming service · comcast corporation
NBCUniversal's flagship streaming service, owned by Comcast. Launched nationally July 15, 2020 with a free, ad-supported and premium tiered model; restructured to paid-only Select / Premium / Premium Plus tiers. Reached 46 million paid subscribers and crossed $2 billion in quarterly revenue for the first time in Q1 2026 on the back of NBA, Super Bowl LX, and the Milan-Cortina Winter Olympics.
Peacock is the streaming asset NBCUniversal kept when most of its cable networks moved to Versant in the January 2026 spinoff — the post-spin concentration of Comcast’s content bet on a single direct-to-consumer service. The Q1 2026 print made the framing operational: 46 million paid subs, $2.1 billion in quarterly revenue, and a CFO commitment that Q2 marks the first quarter Peacock approaches profitability since its July 2020 launch.
The economics turn on two ad-tier levers and a sports-rights amortization curve. Premium at $10.99/mo is the monetization workhorse — its ad stack runs through NBCUniversal’s One Platform on a server-side ad insertion foundation with addressable targeting. Premium Plus at $16.99/mo serves the ad-averse cohort and now ships through Roku Premium Subscriptions and Amazon Prime Video Channels in addition to direct sell. The widening $432 million Q1 loss is the visible cost of first-year NBA amortization landing on top of Olympics + Super Bowl programming spend; the inflection case rests on those costs normalizing as the NBA deal straight-lines and sports inventory continues pulling subscriber growth and ad CPMs.
Recent coverage
Elsewhere
- Peacock — Official Site
- Peacock — Choose a Plan
- Comcast (CMCSA) earnings Q1 2026
- NBCUniversal's Peacock Posts $432 Million Loss as Subscribers Rise to 46 Million
- Peacock To "Approach Profitability" In Q2 As Comcast Execs Say Streamer At Inflection Point
- Peacock's Ad-Free Tier Now Available On Roku Premium Subscriptions
- Comcast Corporation — News Releases