Zvika Netter
CEO, Innovid; Chief Innovation Officer, Mediaocean at innovid
Co-founder and CEO of Innovid, the connected-TV ad-serving and measurement platform he started in 2007, took public on the NYSE via SPAC in 2021, and merged into Mediaocean in early 2025. As of February 2026 he also serves as Mediaocean's Chief Innovation Officer.
Netter’s arc maps cleanly onto the rise of connected TV as an ad medium. Innovid started in 2007 as an interactive-video patent play; pivoted into CTV ad serving as the device base scaled; consolidated measurement via the 2022 TVSquared deal; and ended its standalone public-company life in early 2025 when Mediaocean took it private at roughly $500 million. He retained the Innovid CEO seat through that transition and added the Mediaocean Chief Innovation Officer title in February 2026 — a signal that Mediaocean is leaning on him to align innovation across its broader portfolio rather than ringfencing him to the legacy Innovid business.
Recent coverage
Elsewhere
- Management Team — Innovid Investor Relations
- Innovid Begins Trading on NYSE Under Symbol 'CTV'
- Mediaocean to Acquire Innovid (NYSE:CTV)
- Mediaocean Completes Acquisition of Innovid
- Mediaocean Expands Role of Innovid CEO Zvika Netter to Include Chief Innovation Officer
- Inside Mediaocean's $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter
- Mediaocean's $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth
- Innovid CEO Zvika Netter On The Company's IPO And Its Plan To Win CTV Ad Serving
- Tech Pioneers Who Will Change Your Life — Zvika Netter