Jay Askinasi
Chief Revenue Officer at paramount skydance corporation
Chief Revenue Officer of Paramount, a Skydance Corporation (NASDAQ: PSKY), since November 3, 2025, dual-reporting to CEO David Ellison and President Jeff Shell. Joined from Roku, where he was SVP of global media revenue and growth, and previously served as CEO of Publicis Media Exchange U.S. Led Paramount's first upfront under Skydance ownership on April 16, 2026, anchored by a streaming fixed unit and live programmatic insertion on UFC.
Jay Askinasi is the Chief Revenue Officer of Paramount, a Skydance Corporation, leading the company’s ad-sales organization in its first upfront cycle under David Ellison’s ownership. The hire is the most visible signal of Paramount’s pivot to platform-pedigree ad leadership: Askinasi spent the prior 18 months running Roku’s ad-sales business and, before that, ran Publicis Media Exchange U.S., putting him at the intersection of the buy and sell sides of CTV advertising.
His Paramount remit pairs traditional national-TV monetization with the streaming and sports-programmatic motions that defined his Roku tenure. The 2026 upfront’s anchor product, the streaming fixed unit, is a direct read on Askinasi’s stated thesis that streaming inventory has been too rotational and insufficiently transparent for premium-brand buyers.
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