David Sanderson
Founder and CEO, Reelgood at reelgood
David Sanderson is the founder and CEO of Reelgood, the entertainment-data company that reconciles streaming catalogs across platforms with what the company describes as the only AI-native title-matching engine in the industry. He posts data-anchored predictive calls on industry inflection points — including a same-morning prediction that Netflix would walk from the WBD bidding war — and his SVOD content-concentration figures circulate widely as a primary read on streaming-catalog economics.
David Sanderson is the founder-CEO whose Reelgood data has become a quiet but reliable primary read on streaming-catalog economics. The company’s position — the only AI-native entertainment-data company, in its own framing — sits on the basic structural problem that there is no universal content ID across streaming services, and Reelgood’s title-matching engine reconciles catalogs across platforms in real time so partners can see what’s available, missing, or mismatched.
What makes him a tracked voice for our purposes is the data-anchored predictive calls on industry inflection points. The most pointed: a LinkedIn post on the morning Netflix’s withdrawal from the WBD bidding war hit the press, framed as ‘the data called this one’ — Reelgood’s catalog-matching analysis of Netflix’s content-acquisition behavior pointed to the walk-away before the public announcement. He runs similar data-anchored framings on the historical pattern of post-merger title pulls (87 titles within a year of the 2022 WBD merger) and on SVOD content concentration: top eight services control only 36% of SVOD movies and 55% of TV shows, with the remaining ~59,000 movies and ~12,000 series scattered across hundreds of niche streamers.
The career arc — Facebook ads PM (2012–2015) into the founding of Reelgood the same year he left — places him on the data-and-distribution side of the streaming question rather than the content side. That framing is the spine of how he reads industry moves and how we cite him.