WPP plc
WPP · LSE: WPP · London, United Kingdom
WPP plc (LSE: WPP) is a London-listed advertising and communications holding company — one of the big three alongside Omnicom and Publicis — managing $60B+ in annual media investment through its subsidiaries. Its media-buying arm GroupM was rebranded WPP Media on May 28, 2025. Cindy Rose, formerly COO of Microsoft Global Enterprise and a WPP board member since 2019, became CEO on September 1, 2025, succeeding Mark Read and inheriting a turnaround mandate after FY2025 revenue fell 8.1% to £13.6B.
WPP is one of the three global advertising holding companies that, alongside Omnicom and Publicis, set the rate for how the world’s largest brand budgets are deployed. Our coverage focuses on the parts of WPP that touch CTV and streaming directly: WPP Media, the rebrand of GroupM confirmed on May 28, 2025 that consolidated Mindshare, Wavemaker, and EssenceMediacom into a single AI-forward operating model; WPP’s seat on the IAB Tech Lab Programmatic Governance Council; and the Cindy Rose era, which began September 1, 2025 with a turnaround mandate after FY2025 revenue fell 8.1% and the company launched Elevate28 — a multi-phase restructuring targeting £500m in gross savings by 2028.
For most CTV-relevant questions about WPP — agentic media buying, programmatic governance posture, identity and addressability investments, AI-content tooling — the operative entity is WPP Media. This page tracks the parent.