VideoAmp Inc.

VideoAmp sits at the center of the multi-currency story reshaping U.S. national TV measurement. The company is one of two challengers (alongside Comscore) the U.S. Joint Industry Committee fully certified as a transactable national TV currency in 2024, breaking what had been a decades-long Nielsen monopoly on upfront-grade transaction data. By the end of that year VideoAmp said it had $3 billion in guaranteed currency transactions on the books and certification across all three JIC categories — Total Households, Advanced Audiences, and Personified Demos.

The company’s trajectory tracks the industry’s: founded in 2014 in the Los Angeles area by Ross McCray and Dave Gullo, repositioned through 2023-2024 around currency-grade measurement, and now in a leadership transition that signals where it thinks the next chapter is. Peter Liguori — the former Tribune Media CEO who joined as executive chairman, then CEO in 2025 — handed the role to president Tony Fagan on January 6, 2026. Fagan was the company’s first CTO (hired in 2021 from Google, where he led ads data science and engineering); his elevation telegraphs an AI- and platform-led posture rather than a sales-led one.

Major publisher commitments include multi-year measurement and currency deals with Warner Bros. Discovery (July 2025), Paramount Global (renewed January 2025), NBCUniversal, FOX, A+E Networks, AMC, and TelevisaUnivision.