Titan OS

Titan OS is the most credible new entrant in the OEM-licensed TV-OS layer in years. Founded in 2023 in Barcelona by a team drawn from Rakuten, Disney, Roku, and KKR, the company built an independent Linux-based smart-TV operating system pitched explicitly as a European alternative to Google TV, Samsung Tizen, LG webOS, and Amazon Fire TV.

Its breakout moment was the January 2024 strategic alliance with TP Vision, the licensee of the Philips TV brand in Europe and Latin America. That deal began with two 2024 Philips models and has now expanded to TP Vision’s full 2026 lineup, ending the brand’s Google TV relationship. Currys’ own-brand JVC TVs and partnerships with Sony Europe extended the footprint further. By late 2025 Titan OS reported roughly 18 million active users and closed a EUR 50 million Series A led by Highland Europe.

For CTV ad buyers and platform strategists, Titan OS matters as a third path: an OS not tied to a US hyperscaler, sold to TV OEMs that want more control over the home-screen real estate, the data layer, and the FAST/AVOD economics than Google TV or Fire TV typically allow.