Samba TV, Inc.
Samba TV · San Francisco, California
Samba TV is an independent automatic content recognition (ACR) and TV measurement company whose software is embedded in smart TVs from roughly two dozen OEMs, supplying viewership data and cross-screen attribution to advertisers, agencies, and platforms.
Samba TV sits in the independent ACR layer of the connected-TV stack, alongside LG Ad Solutions and Vizio’s Inscape — but unlike those two, it isn’t tethered to a single device manufacturer. Its viewership panel is stitched together across roughly two dozen smart-TV OEMs, which is the structural argument for its data: cross-brand rather than walled-garden. That positioning matters as the measurement-currency conversation moves past Nielsen and as buyers shop ACR-derived datasets for planning, attribution, and incremental reach work.
The company’s commercial profile has been visible since its 2021 S-1, which disclosed $123 million in trailing revenue before the IPO was pulled in May 2022. Subsequent moves — Disruptel for AI-driven content recognition, Semasio for contextual web data — pushed Samba beyond pure ACR toward a combined TV-and-web first-party data narrative pitched to agencies and DSPs.