Reelgood
San Francisco, California
Reelgood is a San Francisco-based entertainment-data company that positions itself as the only AI-native title-matching engine for streaming catalogs, reconciling content metadata across hundreds of streaming services in real time. Founded in 2015 by David Sanderson, the company licenses its catalog data to platforms, agencies, investors, and analysts as a primary read on streaming-catalog economics.
Reelgood is the streaming-data company that has become a quiet primary read on catalog economics for the operators, investors, and analysts working the streaming-tech beat. The structural problem the company sits on is that there is no universal content ID across streaming services — Netflix, Amazon, Disney+, Paramount+, Hulu, Peacock, and the long tail of FAST channels each maintain proprietary metadata, with title duplication, version mismatches, and licensing-window churn making cross-platform comparisons brittle. Reelgood’s title-matching engine reconciles those catalogs in real time and licenses the resulting normalized dataset to B2B partners.
Founder and CEO David Sanderson, a former Facebook ads product manager who launched the company in 2015, has used Reelgood’s data as the analytic substrate for a series of industry-inflection-point reads — including the December 2025 same-morning LinkedIn post predicting Netflix’s walk from the Warner Bros. Discovery bidding war, citing Reelgood’s content-acquisition behavior data. The same dataset underpins his recurring SVOD-concentration framing: the top eight services control only 36% of SVOD movies and 55% of SVOD TV shows, with the remainder scattered across hundreds of niche streamers — a structural argument for FAST and aggregator economics that contradicts the “consolidation winners take all” narrative.
Reelgood’s commercial focus has shifted from the original consumer-discovery product toward data-licensing infrastructure. The 2025 hire of Tim Cutting as General Manager of Commercial signaled the scale-up of that B2B push into agency, investor, and platform-partner verticals. The company remains privately held; revenue and customer counts are not publicly disclosed.