LG Electronics Inc.
LG Electronics · KRX: 066570 · Seoul, South Korea
LG Electronics is the South Korean consumer-electronics maker behind LG-branded smart TVs, home appliances, vehicle components, and B2B display business. For The State of Streaming it matters as the operator of webOS, one of the world's largest smart-TV operating systems, and as the parent of LG Ad Solutions, the connected-TV ad and ACR business it took control of in 2021 by acquiring Alphonso.
LG Electronics matters to the streaming and advertising business on two fronts. The company is one of the two dominant smart-TV operating-system owners outside China — webOS runs on more than 200 million LG TVs and is increasingly licensed to third-party brands through the webOS Hub program — and it operates LG Channels, a FAST service built directly into the home screen across 33 markets. Through its 2021 acquisition of Mountain View ACR specialist Alphonso, now branded LG Ad Solutions, LG also runs the data, measurement, and home-screen ad inventory that turns those installed TVs into a connected-TV media business. The CEO transition from William Cho to Lyu Jae-cheol, effective December 1, 2025, hands the company’s media-and-entertainment strategy to a new operator at the top of the 2026 cycle.