iSpot.tv
Bellevue, WA
iSpot.tv is a Bellevue, Washington-based TV ad measurement and attribution company, and one of three alternative-currency providers JIC-certified for national TV transactions alongside Comscore and VideoAmp. Founded by Sean Muller in 2012, iSpot took a $325 million Goldman Sachs investment in 2022 at unicorn valuation.
iSpot.tv sits at the center of the post-Nielsen TV measurement story we track most closely: the small group of alternative-currency providers cleared by the U.S. Joint Industry Committee to support national TV transactions. Among them, iSpot is the one that secured certification across all three classifications the JIC evaluates, which puts its data on the table for the bulk of how national TV is bought today. Goldman Sachs’s 2022 check anchored the company financially through the multi-year currency contest with Nielsen, VideoAmp, and Comscore.
We track iSpot for three reasons: its position in the multi-currency landscape that ad buyers now have to navigate; founder-CEO Sean Muller’s continued public presence on AI in TV measurement; and the company’s quiet weight in any conversation about whether the duopoly era of TV ratings is actually ending.
Recent coverage
Elsewhere
- About iSpot
- U.S. Joint Industry Committee Certifies iSpot as National TV Currency
- iSpot Gets Full JIC Currency Certification for TV Including Demos and Exact Spot Measures
- Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
- Goldman Sachs Invests $325 Million in Nielsen Rival iSpot.tv
- iSpot Introduces Agentic AI Platform iSpot SAGE