Menlo Park, California
Facebook is the legacy corporate name and flagship social-network product of what is now Meta Platforms, Inc. (NASDAQ: META). Founded February 2004 by Mark Zuckerberg, the company operated as 'Facebook, Inc.' until the October 2021 rebrand to Meta Platforms. As a separate directory entity, Facebook serves as a historical-employer reference in tracked-voice trajectories — including David Sanderson, a Facebook PM (2012–2015) before founding Reelgood.
Facebook is the legacy corporate name and flagship social-network product of what is now Meta Platforms, Inc. (NASDAQ: META). The company was founded in February 2004 by Mark Zuckerberg and his Harvard classmates and operated as ‘Facebook, Inc.’ until the October 28, 2021 corporate rebrand to Meta Platforms — a renaming that reflected the broader portfolio scope across Instagram, WhatsApp, Messenger, the Threads app, and the Reality Labs VR/AR business. The Facebook social network itself remains one of the largest products in the Meta portfolio, with billions of monthly active users globally and a primary contributor share of Meta’s approximately $160.6 billion 2024 advertising revenue.
Facebook appears in our directory as a separate entity primarily for tracked-voice trajectory references. The most relevant case in the current cohort is David Sanderson — now founder and CEO of Reelgood — who served as a product manager at Facebook from April 2012 through March 2015, building advertiser-experience products before founding Reelgood the same year he left. The Facebook-era ads-product experience is a structural detail in the framing of why Sanderson’s later catalog-data work at Reelgood reads through the data-and-distribution side of the streaming question rather than the content side.
For current corporate disclosures, financial reporting, and leadership information, see the Meta Platforms entry.