# Peacock
> SVOD streaming service · comcast corporation
- Profile type: Product
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/products/peacock/
- Also known as: Peacock TV, Peacock Premium, Peacock Premium Plus, peacocktv.com
## Summary
NBCUniversal's flagship streaming service, owned by Comcast. Launched nationally July 15, 2020 with a free, ad-supported and premium tiered model; restructured to paid-only Select / Premium / Premium Plus tiers. Reached 46 million paid subscribers and crossed $2 billion in quarterly revenue for the first time in Q1 2026 on the back of NBA, Super Bowl LX, and the Milan-Cortina Winter Olympics.

## Product facts

- Category: SVOD streaming service
- Parent company: comcast corporation (https://thestateofstreaming.com/companies/comcast-corporation/)
- Launched: 2020-07-15
- Ad model: Dual SVOD + ad-supported model. The ad-supported Premium tier is the monetization driver — Peacock's ad stack runs server-side ad insertion (SSAI) with addressable targeting, sold through NBCUniversal's One Platform ad-tech stack. Distributed direct-to-consumer plus through aggregator channels (Amazon Prime Video Channels, Roku Premium Subscriptions as of April 2026, with YouTube Primetime Channels announced).
- Pricing: Three monthly tiers as of May 2026: Select (with ads, no live sports/movies/originals) $7.99/mo; Premium (with ads, full catalog incl. live sports) $10.99/mo; Premium Plus (mostly ad-free, downloads, local NBC live) $16.99/mo or $169.99/yr. Annual plans on each tier price at roughly 10× monthly.


## Key facts

- Peacock launched nationally on July 15, 2020 (after a soft launch to Comcast Xfinity X1 and Flex customers on April 15, 2020), positioned as NBCUniversal's direct-to-consumer streaming service. — TechCrunch — NBCUniversal's Peacock officially launches: https://techcrunch.com/2020/07/14/nbcuniversals-streaming-service-peacock-officially-launches-tomorrow/
- Peacock ended Q1 2026 with 46 million paid subscribers, up from 41 million a year earlier and 44 million in Q4 2025, with the quarter boosted by the Milan-Cortina Winter Olympics, Super Bowl LX, and the first full quarter of NBA rights. — The Hollywood Reporter — Peacock Q1 2026 subscribers and loss: https://www.hollywoodreporter.com/business/business-news/peacock-comcast-q1-2026-earnings-report-loss-subscribers-1236572816/
- Peacock revenue crossed $2 billion in a single quarter for the first time in Q1 2026, reaching approximately $2.1 billion (up roughly 71% year over year), while the segment's EBITDA loss widened to $432 million from $215 million a year earlier on first-year NBA rights amortization. — CNBC — Comcast (CMCSA) earnings Q1 2026: https://www.cnbc.com/2026/04/23/comcast-cmcsa-earnings-q1-2026.html
- Comcast CFO Jason Armstrong told analysts on the Q1 2026 earnings call that Peacock will reach a "meaningful inflection point" in Q2 2026 and is expected to approach profitability for the first time since launch. — Deadline — Peacock to "approach profitability" in Q2: https://deadline.com/2026/04/streamer-peacock-to-approach-profitability-in-q2-1236869436/
- In April 2026, NBCUniversal agreed to distribute Peacock's ad-free Premium Plus tier ($16.99/mo, $169.99/yr) through Roku Premium Subscriptions on The Roku Channel — Peacock's first ad-free sell-through of a third-party aggregator hub. The tier is also sold through Amazon Prime Video Channels and is slated for YouTube Primetime Channels. — Deadline — Peacock Premium Plus on Roku Premium Subscriptions: https://deadline.com/2026/04/peacocks-premium-roku-subscriptions-streaming-deal-1236865457/
- Peacock was retained by NBCUniversal in the Versant carve-out completed Jan. 2, 2026 — alongside the broadcast networks (NBC, Telemundo) and Bravo — while most NBCU cable networks (USA Network, MS NOW, CNBC, Golf Channel, E!, Syfy, Oxygen) plus Fandango and Rotten Tomatoes moved to Versant. Peacock is the post-spin streaming growth engine. — Variety — Comcast completes Versant spinoff: https://variety.com/2026/tv/news/comcast-completes-versant-spinoff-stock-public-company-1236623658/


## Related

- comcast corporation (Parent company (NBCUniversal segment within Content & Experiences)) — https://thestateofstreaming.com/companies/comcast-corporation/
- jason armstrong (Comcast CFO — public face of Peacock's path to profitability) — https://thestateofstreaming.com/people/jason-armstrong/
- sports rights fragmentation (Major buyer — NFL Sunday Night Football, NBA, MLB Sunday Night Baseball, Premier League, Olympics) — https://thestateofstreaming.com/tech/sports-rights-fragmentation/
- addressable advertising (Ad-tier monetization layer) — https://thestateofstreaming.com/tech/addressable-advertising/
- ssai server side ad insertion (Underlying ad-delivery architecture) — https://thestateofstreaming.com/tech/ssai-server-side-ad-insertion/
- roku inc (Distribution partner — Premium Plus available on The Roku Channel via Roku Premium Subscriptions (April 2026)) — https://thestateofstreaming.com/companies/roku-inc/


## External coverage

- Peacock (NBCUniversal): Peacock — Official Site (https://www.peacocktv.com/)
- Peacock (NBCUniversal): Peacock — Choose a Plan (https://www.peacocktv.com/plans/all-monthly)
- 2026-04-23 — CNBC: Comcast (CMCSA) earnings Q1 2026 (https://www.cnbc.com/2026/04/23/comcast-cmcsa-earnings-q1-2026.html)
- 2026-04-23 — The Hollywood Reporter: NBCUniversal's Peacock Posts $432 Million Loss as Subscribers Rise to 46 Million (https://www.hollywoodreporter.com/business/business-news/peacock-comcast-q1-2026-earnings-report-loss-subscribers-1236572816/)
- 2026-04-23 — Deadline: Peacock To "Approach Profitability" In Q2 As Comcast Execs Say Streamer At Inflection Point (https://deadline.com/2026/04/streamer-peacock-to-approach-profitability-in-q2-1236869436/)
- 2026-04-22 — Deadline: Peacock's Ad-Free Tier Now Available On Roku Premium Subscriptions (https://deadline.com/2026/04/peacocks-premium-roku-subscriptions-streaming-deal-1236865457/)
- Comcast Investor Relations: Comcast Corporation — News Releases (https://www.cmcsa.com/news-releases)

## Profile
Peacock is the streaming asset NBCUniversal kept when most of its cable
networks moved to Versant in the January 2026 spinoff — the post-spin
concentration of Comcast's content bet on a single direct-to-consumer
service. The Q1 2026 print made the framing operational: 46 million paid
subs, $2.1 billion in quarterly revenue, and a CFO commitment that Q2
marks the first quarter Peacock approaches profitability since its
July 2020 launch.

The economics turn on two ad-tier levers and a sports-rights amortization
curve. Premium at $10.99/mo is the monetization workhorse — its ad stack
runs through NBCUniversal's One Platform on a server-side ad insertion
foundation with addressable targeting. Premium Plus at $16.99/mo serves
the ad-averse cohort and now ships through Roku Premium Subscriptions
and Amazon Prime Video Channels in addition to direct sell. The widening
$432 million Q1 loss is the visible cost of first-year NBA amortization
landing on top of Olympics + Super Bowl programming spend; the inflection
case rests on those costs normalizing as the NBA deal straight-lines and
sports inventory continues pulling subscriber growth and ad CPMs.
## Coverage on The State of Streaming
- [MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math](https://thestateofstreaming.com/content-programming/2026/04/mlb-2026-six-platform-rights-fragmentation-2/) — 2026-04-27
- [MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math](https://thestateofstreaming.com/content-programming/2026/04/mlb-2026-six-platform-rights-fragmentation/) — 2026-04-27
- [Peacock Premium Plus Heads to The Roku Channel as Comcast Sells Q2 Inflection](https://thestateofstreaming.com/platforms/2026/04/comcast-q1-peacock-inflection-followups/) — 2026-04-26

## Tags

- streaming
- svod
- avod
- peacock
- nbcuniversal
- comcast
- sports-streaming
- addressable-tv

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