# Kokai
> Demand-side platform (DSP) · the trade desk
- Profile type: Product
- Profile status: in-progress
- Last updated: 2026-04-23T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/products/kokai/
## Summary
Kokai is The Trade Desk's AI-assisted media-buying platform, introduced as the successor interface to the company's earlier DSP console.


## Product facts

- Category: Demand-side platform (DSP)
- Parent company: the trade desk (https://thestateofstreaming.com/companies/the-trade-desk/)


## Related

- the trade desk (made-by) — https://thestateofstreaming.com/companies/the-trade-desk/

## Profile
## Coverage on The State of Streaming
- [Machine Cognition Hits Programmatic Ads: 30 Autonomous Campaigns Live on PubMatic](https://thestateofstreaming.com/advertising-adtech/2026/05/machine-cognition-programmatic-ads-agentic-ai/) — 2026-05-03

## Tags

- programmatic
- dsp
- ai-buying

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