# Zvika Netter
> CEO, Innovid; Chief Innovation Officer, Mediaocean at innovid
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/zvika-netter/
- Also known as: Zvi Netter
## Summary
Co-founder and CEO of Innovid, the connected-TV ad-serving and measurement platform he started in 2007, took public on the NYSE via SPAC in 2021, and merged into Mediaocean in early 2025. As of February 2026 he also serves as Mediaocean's Chief Innovation Officer.

## Profile facts

- Current title: CEO, Innovid; Chief Innovation Officer, Mediaocean
- Current company: innovid (https://thestateofstreaming.com/companies/innovid/)


## Career trajectory

- 2007-01-01 — Co-founder & CEO at innovid. Co-founded Innovid with Tal Chalozin and Zack Zigdon to build interactive video ad technology; the company later pivoted into CTV ad serving and measurement.
- 2012-01-01 — CEO at innovid. Oversaw the launch of Innovid's video ad-serving platform, anchoring the company's pivot from interactive overlays into core ad infrastructure.
- 2021-12-01 — CEO at innovid. Took Innovid public on the NYSE under ticker CTV via SPAC merger with ION Acquisition Corp 2 at an implied $1.3 billion valuation.
- 2022-06-01 — CEO at innovid. Led Innovid's acquisition of TVSquared, adding cross-platform CTV measurement to the ad-serving stack.
- 2025-02-13 — CEO, Innovid (Mediaocean subsidiary) at innovid. Mediaocean closed its $500 million acquisition of Innovid; Netter retained the Innovid CEO role, joined the Mediaocean board, and assumed leadership of the combined Innovid/Flashtalking ad-tech division reporting to CEO Bill Wise.
- 2026-02-03 — Chief Innovation Officer, Mediaocean at mediaocean. Added Mediaocean Chief Innovation Officer to his Innovid CEO and board responsibilities, with a remit spanning cross-platform innovation across the Mediaocean portfolio.


## Media appearances

- 2024-11-21 — interview: Mediaocean's $500M Deal for Innovid Sets Stage for More CTV Ad Growth, Beet.TV (https://www.beet.tv/2024/11/mediaoceans-500-million-deal-for-innovid-sets-stage-for-more-ctv-ad-growth-innovids-zvika-netter.html)
- 2024-11-21 — interview: Inside Mediaocean's $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter, AdExchanger (https://www.adexchanger.com/tv-2/inside-mediaoceans-500-acquisition-of-innovid-with-bill-wise-and-zvika-netter/)

_This page uses only public-professional information (roles, public statements, media appearances)._

## Key facts

- Co-founded Innovid in 2007 alongside Tal Chalozin and Zack Zigdon, building a platform for the creation, delivery, and measurement of CTV, linear, and digital video advertising. — Innovid — About Us: https://www.innovid.com/about-us
- Took Innovid public on the NYSE under ticker CTV on December 1, 2021 via merger with ION Acquisition Corp 2 at an implied $1.3 billion valuation. — Innovid investor relations: https://investors.innovid.com/news-events/press-releases/detail/108/innovid-begins-trading-on-new-york-stock-exchange-under
- Led Innovid's 2022 acquisition of TVSquared to expand the company's CTV measurement capabilities. — Innovid — About Us: https://www.innovid.com/about-us
- Announced the sale of Innovid to Mediaocean on November 21, 2024 in an all-cash deal at $3.15 per share with an enterprise value of roughly $500 million; the deal closed February 13, 2025. — Mediaocean press release: https://www.mediaocean.com/press-releases/2024/11/21/mediaocean-to-acquire-innovid
- Appointed Mediaocean's Chief Innovation Officer on February 3, 2026, while continuing as Innovid CEO and a Mediaocean board director. — Mediaocean press release: https://www.mediaocean.com/press-releases/02/03/2026/zvika-netter-chief-innovation-officer-appointment


## Related

- innovid (co-founder & CEO) — https://thestateofstreaming.com/companies/innovid/
- mediaocean (Chief Innovation Officer; board director; parent company of Innovid) — https://thestateofstreaming.com/companies/mediaocean/


## External coverage

- Innovid: Management Team — Innovid Investor Relations (https://investors.innovid.com/company-information/management-team)
- 2021-12-01 — Innovid: Innovid Begins Trading on NYSE Under Symbol 'CTV' (https://investors.innovid.com/news-events/press-releases/detail/108/innovid-begins-trading-on-new-york-stock-exchange-under)
- 2024-11-21 — Mediaocean: Mediaocean to Acquire Innovid (NYSE:CTV) (https://www.mediaocean.com/press-releases/2024/11/21/mediaocean-to-acquire-innovid)
- 2025-02-13 — Innovid: Mediaocean Completes Acquisition of Innovid (https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid)
- 2026-02-03 — Mediaocean: Mediaocean Expands Role of Innovid CEO Zvika Netter to Include Chief Innovation Officer (https://www.mediaocean.com/press-releases/02/03/2026/zvika-netter-chief-innovation-officer-appointment)
- 2024-11-21 — AdExchanger: Inside Mediaocean's $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter (https://www.adexchanger.com/tv-2/inside-mediaoceans-500-acquisition-of-innovid-with-bill-wise-and-zvika-netter/)
- 2024-11-21 — Beet.TV: Mediaocean's $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth (https://www.beet.tv/2024/11/mediaoceans-500-million-deal-for-innovid-sets-stage-for-more-ctv-ad-growth-innovids-zvika-netter.html)
- AdExchanger: Innovid CEO Zvika Netter On The Company's IPO And Its Plan To Win CTV Ad Serving (https://www.adexchanger.com/digital-tv/innovid-ceo-zvika-netter-on-the-companys-ipo-and-its-plan-to-win-ctv-ad-serving/)
- 2009-03-26 — TIME: Tech Pioneers Who Will Change Your Life — Zvika Netter (https://content.time.com/time/specials/packages/article/0,28804,1948486_1948485_1948480,00.html)

## Profile
Netter's arc maps cleanly onto the rise of connected TV as an ad medium. Innovid started in 2007 as an interactive-video patent play; pivoted into CTV ad serving as the device base scaled; consolidated measurement via the 2022 TVSquared deal; and ended its standalone public-company life in early 2025 when Mediaocean took it private at roughly $500 million. He retained the Innovid CEO seat through that transition and added the Mediaocean Chief Innovation Officer title in February 2026 — a signal that Mediaocean is leaning on him to align innovation across its broader portfolio rather than ringfencing him to the legacy Innovid business.
## Coverage on The State of Streaming
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27

## Tags

- ctv
- ad-tech
- ad-serving
- measurement
- executives
- founders

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