# Lisa Utzschneider
> Chief Executive Officer at integral ad science
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/lisa-utzschneider/
- Also known as: Lisa M. Utzschneider
## Summary
Lisa Utzschneider has been CEO of Integral Ad Science since January 2019, taking the ad-verification firm public on Nasdaq in June 2021 and through Novacap's $1.9 billion take-private close in December 2025. She previously served as Chief Revenue Officer at Yahoo and as Amazon's VP of Global Advertising Sales.

## Profile facts

- Current title: Chief Executive Officer
- Current company: integral ad science (https://thestateofstreaming.com/companies/integral-ad-science/)


## Career trajectory

- 2008-01-01 — Vice President, Global Advertising Sales at amazon. Joined Amazon to build out global ad sales and operations across Amazon, IMDb, and DPReview.
- 2014-09-01 — Senior Vice President, Sales (Americas) at yahoo. Recruited by then-CEO Marissa Mayer to lead Yahoo's Americas sales organization.
- 2015-07-23 — Chief Revenue Officer at yahoo. Promoted to CRO with responsibility for Yahoo's global sales organization; remained through Verizon's June 2017 acquisition.
- 2019-01-07 — Chief Executive Officer at integral-ad-science. Joined IAS as CEO and board member, succeeding Scott Knoll after his eight-year tenure.
- 2021-06-30 — Chief Executive Officer (took IAS public on Nasdaq) at integral-ad-science. IAS priced its IPO at $18/share on June 29, 2021 and began trading on Nasdaq under ticker IAS the next day, closing up 14% in its debut at a roughly $3.3 billion valuation.
- 2025-12-23 — Chief Executive Officer (post Novacap take-private close) at integral-ad-science. Continued as CEO after Novacap's $1.9 billion all-cash acquisition closed at $10.30/share; IAS was delisted from Nasdaq and became a wholly owned Novacap-backed entity.

_This page uses only public-professional information (roles, public statements, media appearances)._

## Key facts

- Joined Integral Ad Science as Chief Executive Officer effective January 7, 2019, succeeding Scott Knoll. — Integral Ad Science: https://integralads.com/news/lisa-utzschneider-joins-ias-chief-executive-officer/
- Led IAS through its June 2021 IPO; the company priced 15 million shares at $18 and listed on Nasdaq under ticker IAS on June 30, 2021. — Integral Ad Science: https://integralads.com/news/integral-ad-science-announces-pricing-of-initial-public-offering/
- Continued as CEO after Novacap's $1.9 billion all-cash take-private of IAS closed on December 23, 2025 at $10.30/share, delisting the company from Nasdaq. — PR Newswire / Integral Ad Science: https://www.prnewswire.com/news-releases/ias-announces-completion-of-acquisition-by-novacap-302648755.html
- Previously served as Chief Revenue Officer at Yahoo (promoted to the role in July 2015) and remained through the company's June 2017 acquisition by Verizon. — Business Wire: https://www.businesswire.com/news/home/20150723005788/en/CORRECTING-REPLACING-Yahoo-Appoints-Lisa-Utzschneider-Chief
- Earlier ran Amazon's global advertising sales as Vice President of Global Advertising Sales, joining the company in 2008. — Variety: https://variety.com/2018/digital/news/ias-ceo-lisa-utzschneider-yahoo-1203087866/


## Related

- integral ad science (CEO) — https://thestateofstreaming.com/companies/integral-ad-science/
- doubleverify (primary-public-competitor) — https://thestateofstreaming.com/companies/doubleverify/


## External coverage

- Integral Ad Science Investor Relations: Lisa Utzschneider — Management (https://investors.integralads.com/management/lisa-utzschneider/)
- 2018-12-12 — Variety: IAS Taps Ex-Yahoo Sales Boss Lisa Utzschneider as CEO of Ad-Verification Firm (https://variety.com/2018/digital/news/ias-ceo-lisa-utzschneider-yahoo-1203087866/)
- 2025-12-23 — PR Newswire / Integral Ad Science: IAS Announces Completion of Acquisition by Novacap (https://www.prnewswire.com/news-releases/ias-announces-completion-of-acquisition-by-novacap-302648755.html)
- 2021-06-30 — CNBC: Ad tech company Integral Ad Science closes up 14% in market debut (https://www.cnbc.com/2021/06/30/ad-tech-company-integral-ad-science-pops-18percent-in-market-debut.html)
- 2015-07-23 — Ad Age: Yahoo Promotes Lisa Utzschneider to Global Revenue Chief (https://adage.com/article/digital/yahoo-promotes-lisa-utzschneider-global-revenue-chief/299642)

## Profile
Utzschneider has run Integral Ad Science across the company's full public-market arc — from her January 2019 appointment through the June 2021 Nasdaq IPO under Vista Equity Partners' ownership and into Novacap's $1.9 billion take-private close on December 23, 2025. Before IAS she spent two and a half years as Chief Revenue Officer at Yahoo, where she ran the global sales organization through the Verizon acquisition; before that she built Amazon's global advertising sales operation as VP of Global Advertising Sales from 2008.

Her tenure spans the period in which third-party verification became table stakes for CTV and social-platform ad spend, putting IAS in the duopoly across the category alongside DoubleVerify.
## Coverage on The State of Streaming
- [Streaming Hit 45.6 Percent of Ad-Supported TV. The Verification Stack Is Catching Up.](https://thestateofstreaming.com/measurement-data/2026/05/ctv-transparency-ad-supported-default-ias/) — 2026-05-03
- [DoubleVerify Earns First MRC Accreditation for TikTok Viewability](https://thestateofstreaming.com/measurement-data/2026/04/doubleverify-tiktok-mrc-accreditation/) — 2026-04-25

## Tags

- ad-verification
- ctv
- ad-tech
- executive

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