# Jay Askinasi
> Chief Revenue Officer at paramount skydance corporation
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-04-26T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/jay-askinasi/
- Also known as: Askinasi
## Summary
Chief Revenue Officer of Paramount, a Skydance Corporation (NASDAQ: PSKY), since November 3, 2025, dual-reporting to CEO David Ellison and President Jeff Shell. Joined from Roku, where he was SVP of global media revenue and growth, and previously served as CEO of Publicis Media Exchange U.S. Led Paramount's first upfront under Skydance ownership on April 16, 2026, anchored by a streaming fixed unit and live programmatic insertion on UFC.

## Profile facts

- Current title: Chief Revenue Officer
- Current company: paramount skydance corporation (https://thestateofstreaming.com/companies/paramount-skydance-corporation/)


## Career trajectory

- 2025-11-03 — Chief Revenue Officer at paramount-skydance-corporation. Newly created role; dual-reports to CEO David Ellison and President Jeff Shell. Announced October 9, 2025.
- 2024-04-01 — SVP, Global Media Revenue and Growth at roku-inc. Newly created role broader than predecessor ad-sales chief seat; led platform monetization.
- 2020-01-01 — CEO, Publicis Media Exchange U.S. (PMX) at publicis-groupe. Rejoined Publicis in 2020; oversaw media-investment strategy and Epsilon monetization.
- 2018-01-01 — Agency & Platform Partnerships lead at at-t. Led partnerships across AT&T's Xandr/WarnerMedia advertising units.
- 2014-01-01 — President at run. President of RUN, a mobile-focused programmatic advertising technology company. Approximate tenure; date is best public estimate.


## Media appearances

- 2026-04-16 — interview: Paramount CRO Jay Askinasi on the 2026 upfront pitch, Variety (https://variety.com/2026/tv/news/paramount-jay-askinasi-tv-upfront-streaming-sales-1236723207/)
- 2026-04-16 — interview: Paramount's upfront pitch is about three things, AdExchanger (https://www.adexchanger.com/tv/paramounts-upfront-pitch-is-about-three-things/)
- 2026-04-16 — interview: Paramount Chief Revenue Officer Jay Askinasi on the upfront, TheWrap (https://www.thewrap.com/industry-news/business/paramount-chief-revenue-officer-jay-askinasi-interview/)

_This page uses only public-professional information (roles, public statements, media appearances)._

## Key facts

- Appointed Chief Revenue Officer of Paramount, a Skydance Corporation, on October 9, 2025, with an effective start date of November 3, 2025, in a newly created role dual-reporting to CEO David Ellison and President Jeff Shell. — Paramount Skydance press release: https://www.paramount.com/press/paramount-appoints-jay-askinasi-as-chief-revenue-officer
- Joined Paramount from Roku, Inc. (NASDAQ: ROKU), where he served as senior vice president of global media revenue and growth, leading the platform's ad-sales business. — Variety: https://variety.com/2025/tv/news/paramount-skydance-jay-askinasi-chief-revenue-officer-1236544368/
- Joined Roku in April 2024 as global head of media revenue and growth, a newly created role broader than the prior ad-sales chief seat, hired from Publicis Media. — Adweek: https://www.adweek.com/convergent-tv/roku-jay-askinasi-ad-sales-head/
- Previously served as CEO of Publicis Media Exchange U.S. (PMX), overseeing media-investment strategy across the holding company's brands and Epsilon-based audience monetization. — Paramount Skydance press release: https://www.paramount.com/press/paramount-appoints-jay-askinasi-as-chief-revenue-officer
- Earlier roles include leading Agency & Platform Partnerships for AT&T (Xandr/WarnerMedia era) and serving as President of RUN, a mobile-focused programmatic ad-tech company. — Paramount Skydance press release: https://www.paramount.com/press/paramount-appoints-jay-askinasi-as-chief-revenue-officer
- Pitched Paramount's 2026 upfront on April 16, 2026 at the Sherry Lansing Theatre on the Melrose lot, anchoring the presentation on a streaming fixed unit that places ads in specific pod positions on premium episodes for the first seven days after debut. — Variety (Steinberg) — exclusive interview: https://variety.com/2026/tv/news/paramount-jay-askinasi-tv-upfront-streaming-sales-1236723207/
- Told AdExchanger that streaming inventory has been 'mostly rotational and not always as transparent,' framing the fixed-unit product as a transparency play for buyers. — AdExchanger (Boyle): https://www.adexchanger.com/tv/paramounts-upfront-pitch-is-about-three-things/


## Related

- paramount skydance corporation (Chief Revenue Officer) — https://thestateofstreaming.com/companies/paramount-skydance-corporation/
- roku inc (Former SVP, Global Media Revenue and Growth) — https://thestateofstreaming.com/companies/roku-inc/
- publicis groupe (Former CEO, Publicis Media Exchange U.S.) — https://thestateofstreaming.com/companies/publicis-groupe/
- david ellison (Reports to (CEO, Paramount Skydance)) — https://thestateofstreaming.com/people/david-ellison/
- anthony wood (Former CEO during Roku tenure) — https://thestateofstreaming.com/people/anthony-wood/


## External coverage

- 2025-10-09 — Paramount Skydance: Paramount Appoints Jay Askinasi as Chief Revenue Officer (https://www.paramount.com/press/paramount-appoints-jay-askinasi-as-chief-revenue-officer)
- 2025-10-09 — Variety: Paramount Skydance Hires Roku's Jay Askinasi as Chief Revenue Officer (https://variety.com/2025/tv/news/paramount-skydance-jay-askinasi-chief-revenue-officer-1236544368/)
- 2025-10-09 — Axios: Paramount hires Roku's Jay Askinasi as chief revenue officer (https://www.axios.com/2025/10/09/paramount-hires-jay-askinasi-chief-revenue-officer)
- 2026-04-16 — Variety: Paramount CRO Jay Askinasi on the 2026 upfront pitch (https://variety.com/2026/tv/news/paramount-jay-askinasi-tv-upfront-streaming-sales-1236723207/)
- 2026-04-16 — AdExchanger: Paramount's Upfront Pitch Is About Three Things (https://www.adexchanger.com/tv/paramounts-upfront-pitch-is-about-three-things/)
- 2024-04-01 — Adweek: Roku Hires Publicis Exec Jay Askinasi as New Ad Sales Head (https://www.adweek.com/convergent-tv/roku-jay-askinasi-ad-sales-head/)

## Profile
Jay Askinasi is the Chief Revenue Officer of Paramount, a Skydance Corporation, leading the company's ad-sales organization in its first upfront cycle under David Ellison's ownership. The hire is the most visible signal of Paramount's pivot to platform-pedigree ad leadership: Askinasi spent the prior 18 months running Roku's ad-sales business and, before that, ran Publicis Media Exchange U.S., putting him at the intersection of the buy and sell sides of CTV advertising.

His Paramount remit pairs traditional national-TV monetization with the streaming and sports-programmatic motions that defined his Roku tenure. The 2026 upfront's anchor product, the streaming fixed unit, is a direct read on Askinasi's stated thesis that streaming inventory has been too rotational and insufficiently transparent for premium-brand buyers.
## Coverage on The State of Streaming
- [Paramount Opens 2026 Upfront With Roku, Amazon Ad-Sales Hires](https://thestateofstreaming.com/advertising-adtech/2026/04/paramount-askinasi-upfront-strategy/) — 2026-04-25

## Tags

- executive
- ad-sales
- paramount-skydance
- ctv-advertising
- upfronts-2026
- streaming-ad-sales

---
View this profile in a browser: https://thestateofstreaming.com/people/jay-askinasi/
Browse the directory: https://thestateofstreaming.com/people/
Machine-readable index: https://thestateofstreaming.com/llms.txt