# Jarrod Martin
> Global CEO, Acxiom and KINESSO at acxiom
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/jarrod-martin/
- Also known as: Jarrod Martin
## Summary
Global CEO of the unified Acxiom and KINESSO since June 2024, sitting atop the data, identity, and tech stack inherited by Omnicom in the November 2025 IPG merger close. Career data-and-analytics operator who joined IPG Mediabrands in Australia in 2013.

## Profile facts

- Current title: Global CEO, Acxiom and KINESSO
- Current company: acxiom (https://thestateofstreaming.com/companies/acxiom/)


## Career trajectory

- 2013-01-01 — Founder, specialist analytics unit (IPG Mediabrands Australia) at ipg-mediabrands. Started a specialist analytics unit in Australia, the entry point for an 11-plus-year run inside the IPG Mediabrands operation.
- 2017-01-01 — Global President, Mediabrands Insights at ipg-mediabrands. Moved to New York and led the Mediabrands Insights group before transitioning to Initiative.
- 2018-01-01 — Global Chief Operating Officer, Initiative at ipg-mediabrands. Spent five years at Initiative, building data and analytics into a competitive advantage for the global media agency.
- 2022-04-28 — Global CEO, Reprise Digital at ipg-mediabrands. Promoted to lead Reprise Digital, IPG Mediabrands' digital marketing and e-commerce specialist agency, succeeding Dimitri Maex (who moved to lead Initiative).
- 2023-09-21 — Global CEO, KINESSO at kinesso. Took the top job at KINESSO when IPG Mediabrands merged Reprise and Matterkind into a relaunched KINESSO performance unit.
- 2024-06-27 — Global CEO, Acxiom and KINESSO at acxiom. Added Acxiom to his remit when IPG unified its data, engineering, and tech operations under one leader following Chad Engelgau's departure. Salesforce cloud services (including the RafterOne acquisition) were consolidated under Acxiom in the same move.

_This page uses only public-professional information (roles, public statements, media appearances)._

## Key facts

- Named Global CEO of Acxiom on June 27, 2024, taking on the role in addition to his existing leadership of sister company KINESSO; the move unified IPG's data, engineering, and tech functions under one leader. — Interpublic Group investor relations: https://investors.interpublic.com/news-releases/news-release-details/ipg-further-unifies-data-engineering-and-tech
- Succeeded Chad Engelgau, a 17-year Acxiom veteran who left at the end of January 2024 to become CEO of nonprofit-fundraising firm Innovairre; Acxiom COO John Watkins ran the company on an interim basis before Martin took over. — GlobeNewswire (Acxiom press release): https://www.globenewswire.com/news-release/2024/01/12/2808791/0/en/Acxiom-CEO-Chad-Engelgau-to-Leave-Data-Driven-Marketing-Giant-for-Opportunity-in-Non-profit-Sector.html
- Joined IPG Mediabrands in 2013 by starting a specialist analytics unit in Australia, then moved to New York to become Global President of Mediabrands Insights and later Global COO of Initiative. — IPG Mediabrands (BusinessWire): https://www.businesswire.com/news/home/20220428005214/en/IPG-Mediabrands-Appoints-Dimitri-Maex-Global-CEO-of-Initiative-and-Jarrod-Martin-Global-CEO-of-Reprise-Digital
- Took the Global CEO role at KINESSO in September 2023 when IPG Mediabrands merged Reprise and Matterkind into a relaunched KINESSO performance marketing unit. — Campaign US: https://www.campaignlive.com/article/ipg-mediabrands-merges-kinesso-reprise-matterkind/1838223
- Now sits atop the Acxiom data and identity stack inside Omnicom following Omnicom's November 26, 2025 close of the IPG acquisition. — Axios: https://www.axios.com/2025/11/26/omnicom-ipg-deal


## Related

- acxiom (Global CEO) — https://thestateofstreaming.com/companies/acxiom/
- omnicom group (executive at subsidiary (post-Nov 2025 close)) — https://thestateofstreaming.com/companies/omnicom-group/
- chad engelgau (predecessor as Acxiom CEO) — https://thestateofstreaming.com/people/chad-engelgau/


## External coverage

- 2024-06-27 — Interpublic Group (Investor Relations): IPG Further Unifies Data, Engineering, and Tech (https://investors.interpublic.com/news-releases/news-release-details/ipg-further-unifies-data-engineering-and-tech)
- 2022-04-28 — IPG Mediabrands (BusinessWire): IPG Mediabrands Appoints Dimitri Maex Global CEO of Initiative, and Jarrod Martin Global CEO of Reprise Digital (https://www.businesswire.com/news/home/20220428005214/en/IPG-Mediabrands-Appoints-Dimitri-Maex-Global-CEO-of-Initiative-and-Jarrod-Martin-Global-CEO-of-Reprise-Digital)
- 2023-09-21 — Campaign US: IPG Mediabrands merges Kinesso, Reprise and Matterkind (https://www.campaignlive.com/article/ipg-mediabrands-merges-kinesso-reprise-matterkind/1838223)
- 2024-06-27 — Arkansas Business: Jarrod Martin, Head of Acxiom's Sister Company Kinesso, Named CEO of Both Firms (https://www.arkansasbusiness.com/article/jarrod-martin-head-of-acxioms-sister-company-kinesso-named-ceo-of-both-firms/)
- 2025-01-06 — Digiday: The Acxiom data dilemma behind Omnicom's market-making IPG acquisition (https://digiday.com/media-buying/the-acxiom-data-dilemma-behind-omnicoms-market-making-ipg-acquisition/)

## Profile
Martin is the operator IPG installed in June 2024 to fuse two adjacent assets that had been run as separate properties: Acxiom — the people-based identity and data infrastructure unit IPG bought for $2.3 billion in 2018 — and KINESSO, the performance, data, and tech engine inside IPG Mediabrands. The unification consolidated Salesforce cloud services (including the RafterOne practice acquired in October 2022) under Acxiom and put the data engineering, identity resolution, and AI investments under one P&L.

He had been at IPG Mediabrands for 11 years by then, with a steady data-and-analytics arc: a specialist analytics unit he started in Australia in 2013, a move to New York to run Mediabrands Insights, five years as Global COO of Initiative, the Reprise Digital CEO seat in April 2022, then KINESSO Global CEO when Reprise and Matterkind were folded in during September 2023.

His relevance to streaming and CTV buyers sits in two places. First, Acxiom is the spine under IPG (now Omnicom) media buys for identity resolution and audience targeting across CTV inventory — meaningfully more so as the addressable layer fragments. Second, the Omnicom–IPG merger that closed November 26, 2025 made Acxiom the largest single data asset inside the new combined holdco, and how Omnicom integrates and monetizes that asset is one of the defining questions of the 2026 ad-tech landscape.

## Tags

- advertising-holdcos
- data-and-identity
- acxiom
- kinesso
- ipg
- omnicom

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