# Gregory K. Peters
> Co-CEO at netflix
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-04T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/greg-peters/
- Also known as: Gregory Peters, Gregory K. Peters, Greg Peters Netflix, Greg Peters Co-CEO, Greg Peters COO
## Summary
Greg Peters is Co-CEO of Netflix (NASDAQ: NFLX) with Ted Sarandos since January 2023, when founder Reed Hastings became Executive Chairman. Peters owns product, technology, advertising, and live events. He joined Netflix in 2008, became CPO in 2017 and COO in 2020, and launched the ad-supported tier in November 2022. On the Q1 2026 call he projected $3B in 2026 ad revenue and programmatic above 50% of non-live ad inventory.

## Profile facts

- Current title: Co-CEO
- Current company: netflix (https://thestateofstreaming.com/companies/netflix/)


## Career trajectory

- 2008-01-01 — International Development Officer at netflix. Led partnerships with consumer-electronics OEMs, ISPs, and MVPDs to seed Netflix on devices outside the US.
- 2015-01-01 — Chief Streaming and Partnerships Officer (Japan launch lead) at netflix. Led Netflix's launch in Japan, the company's first wholly-owned international market in Asia.
- 2017-07-01 — Chief Product Officer at netflix. Oversaw product through smart downloads, mobile games, password-sharing crackdown, and the precursor work to the ad tier.
- 2020-07-01 — Chief Operating Officer at netflix. Took on COO scope in July 2020; later led the November 2022 launch of Basic with Ads.
- 2023-01-19 — Co-Chief Executive Officer at netflix. Named Co-CEO with Ted Sarandos as Reed Hastings transitioned to Executive Chairman.


## Media appearances

- 2024-09-12 — interview: An Interview with Netflix Co-CEO Greg Peters About Strategy and Execution, Stratechery (https://stratechery.com/2024/an-interview-with-netflix-co-ceo-greg-peters-about-strategy-and-execution/)
- 2026-04-16 — interview: Netflix Q1 2026 Earnings Call, Netflix Investor Relations / Motley Fool transcript (https://www.fool.com/earnings/call-transcripts/2026/04/16/netflix-nflx-q1-2026-earnings-call-transcript/)

_This page uses only public-professional information (roles, public statements, earnings-call remarks, and named media appearances)._

## Key facts

- Named Co-CEO of Netflix on January 19, 2023, alongside Ted Sarandos, with founder Reed Hastings transitioning to Executive Chairman. — Netflix Newsroom: https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix
- Joined Netflix in 2008 as international development officer, leading partnerships with consumer-electronics OEMs, ISPs, and MVPDs. — Wikipedia: https://en.wikipedia.org/wiki/Greg_Peters_(businessman)
- Served as Netflix Chief Product Officer from July 2017 to July 2020, then Chief Operating Officer from July 2020 until being elevated to Co-CEO in January 2023. — Netflix Investor Relations: https://ir.netflix.net/governance/Leadership-and-directors/person-details/default.aspx?ItemId=f23c3a43-5633-46e9-a77f-a58e28893a50
- As COO, unveiled Netflix's $6.99/month 'Basic with Ads' tier on October 13, 2022; the ad tier launched November 3, 2022 in 12 countries. — CNBC: https://www.cnbc.com/2022/10/13/netflix-to-charge-6point99-a-month-for-ad-supported-tier-starting-nov-3.html
- On the April 16, 2026 Q1 earnings call, told analysts Netflix expects to deliver $3 billion in 2026 ad revenue (double 2025) and that programmatic is on track to exceed 50 percent of the non-live ads business. — The Motley Fool (transcript): https://www.fool.com/earnings/call-transcripts/2026/04/16/netflix-nflx-q1-2026-earnings-call-transcript/
- Holds a BS in physics and astronomy from Yale University; earlier roles include senior vice president at Macrovision (later Rovi Corporation). — Wikipedia: https://en.wikipedia.org/wiki/Greg_Peters_(businessman)


## Related

- netflix (Co-CEO) — https://thestateofstreaming.com/companies/netflix/
- ted sarandos (Co-CEO counterpart) — https://thestateofstreaming.com/people/ted-sarandos/
- reed hastings (predecessor and outgoing board chair) — https://thestateofstreaming.com/people/reed-hastings/
- spencer neumann (CFO under Co-CEO arrangement) — https://thestateofstreaming.com/people/spencer-neumann/
- amy reinhard (President, Advertising — reports into Peters' product/tech remit) — https://thestateofstreaming.com/people/amy-reinhard/


## External coverage

- 2023-01-19 — Netflix Newsroom: Ted Sarandos and Greg Peters Are Now Co-CEOs of Netflix (https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix)
- Netflix Investor Relations: Greg Peters — Leadership profile (https://ir.netflix.net/governance/Leadership-and-directors/person-details/default.aspx?ItemId=f23c3a43-5633-46e9-a77f-a58e28893a50)
- 2024-09-12 — Stratechery: An Interview with Netflix Co-CEO Greg Peters About Strategy and Execution (https://stratechery.com/2024/an-interview-with-netflix-co-ceo-greg-peters-about-strategy-and-execution/)
- 2023-01-20 — Fortune: Meet Greg Peters, Netflix's new co-CEO and Reed Hastings' replacement (https://fortune.com/2023/01/20/reed-hastings-netflix-ceo-greg-peters-coo/)
- 2026-04-16 — The Motley Fool: Netflix (NFLX) Q1 2026 Earnings Call Transcript (https://www.fool.com/earnings/call-transcripts/2026/04/16/netflix-nflx-q1-2026-earnings-call-transcript/)

## Profile
Greg Peters is the product- and technology-facing half of Netflix's two-person CEO seat. Where Ted Sarandos owns content, Peters owns the surfaces that monetize it: the apps, the ad stack, the partner relationships with device OEMs and distributors, and the live-events infrastructure Netflix has been standing up since the Tyson–Paul fight stress-tested it.

The clearest read on his portfolio is the ad tier he unveiled as COO in October 2022 and launched the following month. Three years on, the ad tier drove more than 60 percent of Q1 2026 sign-ups in markets where it is available, and Peters told analysts on the April 16, 2026 earnings call that programmatic buying is on track to clear 50 percent of Netflix's non-live ads business — the framing that anchors most of our coverage of him.
## Coverage on The State of Streaming
- [Netflix's Amazon and Yahoo Targeting Layers Go Live for May 14](https://thestateofstreaming.com/advertising-adtech/2026/05/netflix-amazon-yahoo-q2-targeting-upfronts/) — 2026-05-03
- [Netflix Bolts a Discovery Feed Onto Itself, and the Ad-Load Math Comes With It](https://thestateofstreaming.com/content-programming/2026/05/netflix-clips-vertical-video-discovery-war/) — 2026-05-03
- [Netflix Authorizes $25B Buyback After $5.09B FCF Quarter](https://thestateofstreaming.com/platforms/2026/04/netflix-q1-2026-buyback-ad-tier/) — 2026-04-25
- [Antenna Calls Streaming-Wars Era Over as Sub Growth Falls to 7%](https://thestateofstreaming.com/measurement-data/2026/04/streaming-wars-era-ended-2025-data-story/) — 2026-04-25
- [WBD Shareholders Approve Paramount Merger 99% to 1%](https://thestateofstreaming.com/business-deals/2026/04/wbd-paramount-shareholder-vote/) — 2026-04-25

## Tags

- executive
- co-ceo
- streaming
- ad-tech
- netflix

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