# Grant Parker > President, Flashtalking by Mediaocean (combined Flashtalking + Innovid) at flashtalking - Profile type: Person - Profile status: baseline - Last updated: 2026-05-03T00:00:00.000Z - Canonical URL: https://thestateofstreaming.com/people/grant-parker/ - Also known as: Grant D. Parker ## Summary Grant Parker is President of the combined Flashtalking and Innovid business under Mediaocean, the independent ad-tech stack formed when Mediaocean closed its acquisition of NYSE-listed Innovid in February 2025. He reports to Mediaocean co-founder and CEO Bill Wise and oversees product, strategy, operations, sales, and client success across the merged creative-and-measurement platform. ## Profile facts - Current title: President, Flashtalking by Mediaocean (combined Flashtalking + Innovid) - Current company: flashtalking (https://thestateofstreaming.com/companies/flashtalking/) ## Career trajectory - 2020-07-29 — Chief Revenue Officer at mediaocean. Joined Mediaocean as CRO via the close of Mediaocean's acquisition of 4C Insights, where he had been CRO. - 2024-05-30 — President, Flashtalking by Mediaocean at flashtalking. Promoted to President of Flashtalking after four years as CRO of Mediaocean and Flashtalking; took oversight of product, strategy, operations, sales, and client success. - 2025-02-13 — President, combined Flashtalking + Innovid (Mediaocean ad-tech business) at flashtalking. Role expanded to lead the combined ad-tech organization on close of Mediaocean's acquisition of NYSE-listed Innovid; reports to Mediaocean CEO Bill Wise alongside CEO Zvika Netter. ## Media appearances - 2025-03-26 — interview: Unpacking the New Innovid: Bill Wise & Grant Parker at Marketecture Live, Marketecture / Innovid (https://www.innovid.com/resources/blog/unpacking-the-new-innovid) _This page uses only public-professional information (roles, public statements, media appearances)._ ## Key facts - Appointed President of Flashtalking by Mediaocean on May 30, 2024, after four years as Chief Revenue Officer of Mediaocean and Flashtalking. — Mediaocean / GlobeNewswire: https://www.globenewswire.com/news-release/2024/05/30/2890810/0/en/Grant-Parker-Appointed-President-of-Flashtalking-by-Mediaocean-and-Additional-Executives-Elevated-Amidst-Strong-Market-Momentum.html - Joined Mediaocean as Chief Revenue Officer through Mediaocean's acquisition of 4C Insights, which was announced July 13, 2020 and closed July 29, 2020; held the same CRO title at 4C Insights prior. — Crunchbase: https://www.crunchbase.com/acquisition/mediabank-acquires-4c-insights--e7916b5f - Leads the combined Flashtalking + Innovid ad-tech business inside Mediaocean following the close of the Innovid acquisition on February 13, 2025; reports to co-founder and CEO Bill Wise alongside Zvika Netter, who became CEO of the combined organization and joined the Mediaocean board. — Innovid / Mediaocean: https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid - As President of Flashtalking, oversees product, strategy, operations, sales, and client success. — Advanced Television: https://www.advanced-television.com/2024/05/30/parker-named-president-of-flashtalking-by-mediaocean/ ## Related - flashtalking (President) — https://thestateofstreaming.com/companies/flashtalking/ - mediaocean (Senior executive (parent company)) — https://thestateofstreaming.com/companies/mediaocean/ - innovid (President of merged business (post-Feb 2025 close)) — https://thestateofstreaming.com/companies/innovid/ - bill wise (Reports to (Mediaocean Co-Founder & CEO)) — https://thestateofstreaming.com/people/bill-wise/ ## External coverage - 2024-05-30 — Mediaocean (via GlobeNewswire): Grant Parker Appointed President of Flashtalking by Mediaocean and Additional Executives Elevated Amidst Strong Market Momentum (https://www.globenewswire.com/news-release/2024/05/30/2890810/0/en/Grant-Parker-Appointed-President-of-Flashtalking-by-Mediaocean-and-Additional-Executives-Elevated-Amidst-Strong-Market-Momentum.html) - 2025-02-13 — Innovid: Mediaocean Completes Acquisition of Innovid — Creating the Premier Global Independent, Omnichannel Ad Tech Platform (https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid) - 2025-03-26 — Innovid / Marketecture (Ari Paparo): Unpacking the New Innovid: Bill Wise & Grant Parker at Marketecture Live (https://www.innovid.com/resources/blog/unpacking-the-new-innovid) - 2024-05-30 — Advanced Television: Parker named President of Flashtalking by Mediaocean (https://www.advanced-television.com/2024/05/30/parker-named-president-of-flashtalking-by-mediaocean/) ## Profile Parker is the operating lead of Mediaocean's bid to assemble an independent, full-stack alternative to walled-garden ad tech. He moved from CRO of Mediaocean and Flashtalking to President of Flashtalking in May 2024, then took on the combined Flashtalking + Innovid business when Mediaocean closed its acquisition of NYSE-listed Innovid in February 2025. He reports to co-founder and CEO Bill Wise alongside Zvika Netter, who took the CEO title for the combined ad-tech organization and joined Mediaocean's board. His pre-Mediaocean career sits in performance and search-adjacent ad tech: he came in via the 2020 Mediaocean acquisition of 4C Insights, where he had also been Chief Revenue Officer. That lineage matters for how the combined entity gets framed publicly — Parker tends to speak in terms of connecting creative, data, and measurement rather than legacy ad-server categories. ## Coverage on The State of Streaming - ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27 - ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27 - [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27 - [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27 ## Tags - ad-tech - executive - mediaocean - flashtalking - innovid - independent-adtech --- View this profile in a browser: https://thestateofstreaming.com/people/grant-parker/ Browse the directory: https://thestateofstreaming.com/people/ Machine-readable index: https://thestateofstreaming.com/llms.txt