# Florian Adamski
> Global CEO, Omnicom Media at omnicom media group
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/florian-adamski/
- Also known as: Flo Adamski
## Summary
Florian Adamski is the global CEO of Omnicom Media, the post-merger media-services arm of Omnicom Group. A longtime Omnicom operator who rose through OMD Germany before running OMD Worldwide, he has led the holding company's media division since November 2021 and is now charged with absorbing IPG's UM, Initiative, Mediahub and Acxiom into a single Omnicom Media platform.

## Profile facts

- Current title: Global CEO, Omnicom Media
- Current company: omnicom media group (https://thestateofstreaming.com/companies/omnicom-media-group/)


## Career trajectory

- 1997-01-01 — Media department staffer, BBDO Düsseldorf at omnicom-group. First job at an Omnicom agency, taken in Düsseldorf at age 19.
- 2015-01-01 — CEO, Omnicom Media Group Germany at omnicom-media-group. Country manager for OMG's German operations.
- 2017-09-01 — CEO, OMD Worldwide at omd. Succeeded Mainardo de Nardis as global CEO of OMD; appointment announced September 2017 by then-OMG chief Daryl Simm. Colin Gottlieb named chairman alongside.
- 2021-11-01 — CEO, Omnicom Media Group at omnicom-media-group. Promoted from OMD Worldwide to lead the entire Omnicom Media Group, succeeding Daryl Simm. At the time, OMG comprised OMD, PHD, Hearts & Science and Annalect.
- 2025-12-01 — Global CEO, Omnicom Media at omnicom-media-group. Named to lead the rebranded post-merger media division, with the legacy IPG Mediabrands shell retired and UM, Initiative, Mediahub and Acxiom rolled in alongside OMD, PHD and Hearts & Science. Reports to Omnicom Group leadership; counterpart on the creative side is Troy Ruhanen at Omnicom Advertising.


## Media appearances

- 2026-01-07 — interview: Omnicom Media's Adamski: clients are the only ones not complaining about principal media, Digiday (https://digiday.com/media-buying/omnicom-medias-adamski-clients-are-the-only-ones-not-complaining-about-principal-media/)
- 2026-01-08 — interview: Omnicom Media's Florian Adamski: Client Fatigue Is Fueling a 'Renaissance Moment' Across Media and Creative, Adweek (https://www.adweek.com/media/omnicom-media-florian-adamski-ces/)
- 2026-01-08 — interview: Omnicom Media CEO Florian Adamski on strategy, Omni platform, Ad Age (https://adage.com/events-awards/ces/aa-omnicom-media-florian-adamski-new-business-climate/)
- 2024-01-09 — video: Omnicom Media Group's CEO, Florian Adamski, In The C Space Studio – CES 2024, CES / Consumer Technology Association (https://www.ces.tech/videos/omnicom-media-groups-ceo-florian-adamski-in-the-c-space-studio-ces-2024/)

_This page uses only public-professional information (roles, public statements, media appearances)._

## Key facts

- Adamski has served as CEO of Omnicom Media Group since November 2021, succeeding Daryl Simm, who was promoted to president and COO of parent Omnicom Group. — Digiday: https://digiday.com/media/media-buying-briefing-learn-fast-in-order-to-act-faster-qa-with-omnicom-media-groups-new-global-ceo-flo-adamski/
- Following Omnicom's acquisition of Interpublic Group, Adamski was named global CEO of the rebranded 'Omnicom Media' division on December 1, 2025, taking on oversight of the legacy IPG agencies (UM, Initiative, Mediahub) and the Acxiom data unit alongside OMD, PHD and Hearts & Science. — MediaPost: https://www.mediapost.com/publications/article/411053/adamski-to-lead-omnicom-media-ruhanen-to-oversee.html
- The IPG Mediabrands holding-network structure has been retired; UM, Initiative and Mediahub now sit alongside OMD, PHD and Hearts & Science as six client-facing brands inside a single Omnicom Media platform under Adamski. — Storyboard18: https://www.storyboard18.com/advertising/omnicom-retires-ipg-mediabrands-folds-um-initiative-mediahub-into-single-omnicom-media-platform-after-merger-shake-up-85123.htm
- Adamski's 'Agency as a Platform' operating model, launched in 2022, has been credited internally with $17.2 billion in new and retained business across OMG agencies and is now being expanded into Omnicom's post-merger 'Connected Capabilities' offer. — Omnicom Media Transform: https://transform.omg.com/horizont-agency-man-of-the-year/
- Adamski was named 2024 Advertising Person of the Year by German trade publication Horizont, citing his transformation of OMG into a platform-led organization. — Omnicom Media Transform / Horizont: https://transform.omg.com/horizont-agency-man-of-the-year/


## Related

- omnicom media group (Global CEO) — https://thestateofstreaming.com/companies/omnicom-media-group/
- omnicom group (Operating-division head; reports into holding-company leadership) — https://thestateofstreaming.com/companies/omnicom-group/
- omd (Former CEO, OMD Worldwide (2017–2021)) — https://thestateofstreaming.com/companies/omd/


## External coverage

- 2025-12-01 — MediaPost: Adamski To Lead Omnicom Media, Ruhanen To Oversee Creative (https://www.mediapost.com/publications/article/411053/adamski-to-lead-omnicom-media-ruhanen-to-oversee.html)
- Storyboard18: Omnicom retires IPG Mediabrands; Folds UM, Initiative & Mediahub into single Omnicom Media platform after merger shake-up (https://www.storyboard18.com/advertising/omnicom-retires-ipg-mediabrands-folds-um-initiative-mediahub-into-single-omnicom-media-platform-after-merger-shake-up-85123.htm)
- 2026-01-07 — Digiday: Omnicom Media's Adamski: clients are the only ones not complaining about principal media (https://digiday.com/media-buying/omnicom-medias-adamski-clients-are-the-only-ones-not-complaining-about-principal-media/)
- Omnicom Media Transform: Horizont Agency Man Of The Year (https://transform.omg.com/horizont-agency-man-of-the-year/)
- Campaign US: Omnicom Media Group's Florian Adamski shares plans to 'outgrow the market' (https://www.campaignlive.com/article/omnicom-media-groups-florian-adamski-shares-plans-outgrow-market/1848014)
- Adweek: Omnicom Media's Florian Adamski: Client Fatigue Is Fueling a 'Renaissance Moment' Across Media and Creative (https://www.adweek.com/media/omnicom-media-florian-adamski-ces/)

## Profile
Adamski is one of a small set of executives whose decisions shape where roughly a tenth of global ad spend lands. Inside Omnicom he is the operator the holding company has handed the post-IPG integration to — a 28-year company veteran who spent the run-up running OMD Worldwide, then OMG, and now the merged six-brand Omnicom Media platform that spans OMD, PHD, Hearts & Science, UM, Initiative and Mediahub plus the Acxiom data layer. We track him because the structural calls he makes through 2026 — how UM and Initiative get positioned against the legacy Omnicom networks, how principal-media inventory is governed across the combined book, how Acxiom plugs into the Omni platform — set the buying conditions every CTV platform, SSP and measurement vendor will negotiate against.

## Tags

- holding-companies
- media-agency
- omnicom
- ipg-merger
- leadership

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