# David Sanderson
> Founder and CEO, Reelgood at reelgood
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/david-sanderson/
- Also known as: David A. Sanderson
## Summary
David Sanderson is the founder and CEO of Reelgood, the entertainment-data company that reconciles streaming catalogs across platforms with what the company describes as the only AI-native title-matching engine in the industry. He posts data-anchored predictive calls on industry inflection points — including a same-morning prediction that Netflix would walk from the WBD bidding war — and his SVOD content-concentration figures circulate widely as a primary read on streaming-catalog economics.

## Profile facts

- Current title: Founder and CEO, Reelgood
- Current company: reelgood (https://thestateofstreaming.com/companies/reelgood/)


## Career trajectory

- 2012-04-01 — Product Manager at facebook. Three-year tenure (April 2012 – March 2015) building advertiser-experience products; immediately preceded Reelgood.
- 2015-01-01 — Founder and CEO at reelgood. Founded Reelgood in San Francisco; built the AI-native title-matching engine that reconciles streaming catalogs across platforms.


## Media appearances

- 2020-04-20 — podcast: Meb Faber Show Episode 213 — David Sanderson, Reelgood, The Meb Faber Show (https://mebfaber.com/2020/04/20/episode-213-david-sanderson-the-average-household-in-the-us-uses-5-streaming-services/)
- 2021-09-01 — panel: Fall TV speaker — David Sanderson, Reelgood, Fall TV (https://www.falltvevents.com/2021/speaker/349381/david-sanderson)

_This page uses only public-professional information: company filings, public-professional roles, on-the-record podcasts and panels, and public LinkedIn posts. No personal contact information, family details, or non-professional activity is included. No AI-generated portrait is used._

## Key facts

- Founded Reelgood in San Francisco in 2015; serves as Founder and CEO. Reelgood positions itself as the only AI-native entertainment-data company, reconciling catalogs across major streaming platforms in real time. — Crunchbase — Reelgood: https://www.crunchbase.com/organization/myflicklist-com
- Was a product manager at Facebook from April 2012 to March 2015, building advertiser-experience products. — Crunchbase — David Sanderson: https://www.crunchbase.com/person/david-sanderson-2
- Holds a Bachelor of Commerce and a Diploma in Accounting from the University of British Columbia. — Crunchbase — David Sanderson: https://www.crunchbase.com/person/david-sanderson-2
- Posts data-anchored streaming-industry analysis on LinkedIn; recently surfaced original Reelgood data showing that the top eight SVOD services control only 36% of SVOD movie content and 55% of SVOD TV-show content, with the remaining ~59,000 movies and ~12,000 series distributed across hundreds of niche services. — LinkedIn (David Sanderson): https://www.linkedin.com/in/davidaesanderson
- Predicted Netflix would walk away from the WBD bidding war on the same morning Netflix's withdrawal hit the press, citing Reelgood's catalog data. — LinkedIn (David Sanderson): https://www.linkedin.com/in/davidaesanderson
- Was the guest on The Meb Faber Show, Episode 213 (April 2020), discussing Reelgood data showing the average U.S. household uses five streaming services. — The Meb Faber Show: https://mebfaber.com/2020/04/20/episode-213-david-sanderson-the-average-household-in-the-us-uses-5-streaming-services/


## Related

- reelgood (Founder and CEO) — https://thestateofstreaming.com/companies/reelgood/
- netflix (Frequent subject of catalog-data analysis (WBD bidding war prediction)) — https://thestateofstreaming.com/companies/netflix/
- warner bros discovery (Frequent subject of catalog-data analysis (Paramount-Skydance acquisition)) — https://thestateofstreaming.com/companies/warner-bros-discovery/


## External coverage

- LinkedIn: David Sanderson — LinkedIn (https://www.linkedin.com/in/davidaesanderson)
- Crunchbase: David Sanderson — Crunchbase profile (https://www.crunchbase.com/person/david-sanderson-2)
- Crunchbase: Reelgood — Crunchbase company profile (https://www.crunchbase.com/organization/myflicklist-com)
- Reelgood: Reelgood Welcomes Tim Cutting as the New General Manager of Commercial (https://data.reelgood.com/announcement-tim-cutting/)

## Profile
David Sanderson is the founder-CEO whose Reelgood data has become a quiet but reliable primary read on streaming-catalog economics. The company's position — the only AI-native entertainment-data company, in its own framing — sits on the basic structural problem that there is no universal content ID across streaming services, and Reelgood's title-matching engine reconciles catalogs across platforms in real time so partners can see what's available, missing, or mismatched.

What makes him a tracked voice for our purposes is the data-anchored predictive calls on industry inflection points. The most pointed: a LinkedIn post on the morning Netflix's withdrawal from the WBD bidding war hit the press, framed as 'the data called this one' — Reelgood's catalog-matching analysis of Netflix's content-acquisition behavior pointed to the walk-away before the public announcement. He runs similar data-anchored framings on the historical pattern of post-merger title pulls (87 titles within a year of the 2022 WBD merger) and on SVOD content concentration: top eight services control only 36% of SVOD movies and 55% of TV shows, with the remaining ~59,000 movies and ~12,000 series scattered across hundreds of niche streamers.

The career arc — Facebook ads PM (2012–2015) into the founding of Reelgood the same year he left — places him on the data-and-distribution side of the streaming question rather than the content side. That framing is the spine of how he reads industry moves and how we cite him.

## Tags

- founder-ceo
- streaming-data
- ai-native
- reelgood
- svod
- catalog-analytics
- predictive-analysis

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