# Cathy Oh
> Chief Marketing Officer, Samsung Ads & Services at samsung ads
- Profile type: Person
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/people/cathy-oh/
## Summary
Cathy Oh is the Chief Marketing Officer of Samsung Ads & Services, the global advertising arm of Samsung Electronics, where she has been one of the original leadership voices since the unit's earliest days. Recognized in 2024 by Ad Age as a Leading Women honoree and by Chief Marketer as a People of the Year — CMOs of the Year, she is the named voice on Samsung's CTV-OS, ad-stack, and identity story across NewFronts, CES, and Cannes Lions stages.

## Profile facts

- Current title: Chief Marketing Officer, Samsung Ads & Services
- Current company: samsung ads (https://thestateofstreaming.com/companies/samsung-ads/)


## Career trajectory

- 2010-01-01 — Marketing leadership roles. Held marketing positions at WebMD and NBCUniversal earlier in her career.
- 2013-01-01 — Head of Marketing, iAd, Global Brands & Agencies at apple. Led multi-platform marketing programs that yielded more than $20 million in revenue at Apple's iAd division.
- 2017-01-01 — Head of Marketing (founding-team executive) at samsung-ads. Joined Samsung Ads as one of the original five executives in the new advertising business; later promoted through VP and CMO roles.
- 2024-01-01 — Chief Marketing Officer, Samsung Ads & Services at samsung-ads. Current role per LinkedIn and the Samsung Ads CES speaker page; recognized in 2024 by both Ad Age and Chief Marketer.


## Media appearances

- 2026-01-01 — keynote: Samsung Ads at CES 2026 — flagship presence, CES / Samsung Ads (https://www.ces.tech/speakers/cathy-oh/)
- 2026-03-24 — keynote: Samsung NewFront 2026 — Introducing Performance TV, Samsung Ads (https://www.samsung.com/us/business/samsungads/blog/2026-newfront-highlight/)
- 2025-09-01 — panel: Samsung Ads at Advertising Week New York 2025, Samsung Ads (https://www.samsung.com/us/business/samsungads/blog/awny-2025/)
- 2023-01-01 — video: Samsung Ads' Cathy Oh in the C Space Studio — CES 2023, C Space / CES (https://www.youtube.com/watch?v=mUl9Lj3BL_c)

_This page uses only public-professional information: company-published roles, on-the-record interviews, public conference appearances, and public-professional social profiles. No personal contact information, family details, or non-professional activity is included. No AI-generated portrait is used._

## Key facts

- Serves as Chief Marketing Officer, Samsung Ads & Services — the global advertising business of Samsung Electronics — and previously held VP / Head of Marketing roles within the same business. — LinkedIn (Cathy Oh): https://www.linkedin.com/in/cathyoh/
- Was one of the original five executives at Samsung Ads when the unit launched, which has since grown to an international organization with more than 500 employees. — Next TV / Broadcasting+Cable: https://www.nexttv.com/features/cathy-oh-wonder-women-la-2021
- Recognized as part of Ad Age's Leading Women 2024 cohort under the headline that she 'shines in her second act at Samsung.' — Ad Age — Leading Women 2024: https://adage.com/article/special-report-leading-women/leading-women-2024-cathy-oh-samsung-electronics/2557111/
- Honored on Chief Marketer's 2024 People of the Year — CMOs of the Year list and on She Runs It's 2024 Changing the Game roster; also a 2025 honoree on Chief Marketer's Top Women in Marketing list. — LinkedIn (Cathy Oh): https://www.linkedin.com/in/cathyoh/
- Previously served as Head of Marketing for iAd, Global Brands & Agencies — a division of Apple — where she developed multi-platform marketing programs that yielded more than $20 million in revenue; earlier roles at NBCUniversal and WebMD. — Next TV / Broadcasting+Cable: https://www.nexttv.com/features/cathy-oh-wonder-women-la-2021
- Holds a Master's degree in Integrated Marketing from New York University and a Bachelor of Science from Carnegie Mellon University. — Next TV / Broadcasting+Cable: https://www.nexttv.com/features/cathy-oh-wonder-women-la-2021
- Public-facing speaker for Samsung Ads at CES; Samsung Ads has anchored major flagship moments at CES 2026, the 2026 NewFronts (introducing Performance TV), and Advertising Week New York 2025. — CES — Cathy Oh speaker page: https://www.ces.tech/speakers/cathy-oh/


## Related

- samsung ads (Chief Marketing Officer) — https://thestateofstreaming.com/companies/samsung-ads/
- apple (Former iAd Head of Marketing) — https://thestateofstreaming.com/companies/apple/


## External coverage

- 2024-09-01 — Ad Age: Leading Women 2024: Cathy Oh, Samsung Electronics (https://adage.com/article/special-report-leading-women/leading-women-2024-cathy-oh-samsung-electronics/2557111/)
- LinkedIn: Cathy Oh — LinkedIn (https://www.linkedin.com/in/cathyoh/)
- Ad Age: Cathy Oh — Ad Age contributor archive (https://adage.com/author/cathy-oh/)
- Adweek: Cathy Oh — Adweek contributor archive (https://www.adweek.com/contributor/cathy-oh-vp-head-of-marketing-samsung-electronics/)
- CES / Consumer Technology Association: Cathy Oh — CES speaker page (https://www.ces.tech/speakers/cathy-oh/)
- Samsung Newsroom: Samsung's service-business milestones at 2024 Cannes Lions, NewFronts and Art Basel (https://news.samsung.com/us/samsungs-service-business-milestones-at-2024-cannes-lions-newfronts-and-art-basel/)

## Profile
Cathy Oh is the named voice for Samsung Ads' CTV-OS, identity, and ad-stack story across the major industry stages — CES, the NewFronts, Advertising Week New York — and she has been one of the original leadership executives in the unit since its founding. The career arc is structurally relevant: WebMD and NBCUniversal early, then Apple's iAd Global Brands & Agencies leadership, then a founding-team executive seat at Samsung Ads as the unit grew from a handful of people to an international organization with more than 500 employees.

The recognition cluster in 2024–2025 is the public marker of her current standing. Ad Age named her to the Leading Women 2024 cohort with the headline framing of her 'second act at Samsung'; Chief Marketer named her one of its 2024 CMOs of the Year and a 2025 Top Women in Marketing honoree; She Runs It honored her as a 2024 Changing the Game recipient. The pattern reads as the trade press marking the turn at Samsung Ads from CTV-OS-as-data-source to CTV-OS-as-platform — and Oh as the public face of how Samsung tells that story.

The recent Samsung Ads anchor moments to track: the 2026 NewFront introducing Performance TV (Samsung positioned as the #1 TV brand leading in CTV performance, with interactive formats delivering 17x higher engagement than the industry average), CES 2026's flagship Samsung Ads presence, and the Advertising Week New York 2025 program. When our coverage hits Samsung's identity-and-attention story, Oh is the named voice we cite.

## Tags

- cmo
- samsung-ads
- ctv
- advertising
- samsung-electronics
- marketing
- ces
- newfronts

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