# Content & Programming — The State of Streaming

> Shows, movies, sports rights, original content strategy from the industry lens.

Section URL: https://thestateofstreaming.com/content-programming/
Articles in this section: 3

## Articles

- [Netflix Bolts a Discovery Feed Onto Itself, and the Ad-Load Math Comes With It](https://thestateofstreaming.com/content-programming/2026/05/netflix-clips-vertical-video-discovery-war/) — 2026-05-03
  Clips is a primitive, not a content format — but every other app that adopted the primitive monetized it within 24 months.

- [MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math](https://thestateofstreaming.com/content-programming/2026/04/mlb-2026-six-platform-rights-fragmentation-2/) — 2026-04-27
  The November rights deals with ESPN, NBC and Netflix split the 2026 national MLB inventory across six distributors — the cleanest live test of what bundle dissolution costs the household.

- [MLB's 2026 Schedule Spreads Across Six Platforms — and Resets Rights Math](https://thestateofstreaming.com/content-programming/2026/04/mlb-2026-six-platform-rights-fragmentation/) — 2026-04-27
  The November rights deals with ESPN, NBC and Netflix split the 2026 national MLB inventory across six distributors — the cleanest live test of what bundle dissolution costs the household.