# VIZIO Holding Corp.
> Vizio · Irvine, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-04T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/vizio/
- Also known as: VIZIO, Vizio, Vizio Inc., V Inc., VIZIO Holding Corp, Walmart Vizio, Vizio TV
## Summary
VIZIO Holding Corp. is a U.S. smart-TV maker and CTV ad platform — SmartCast OS, WatchFree+ FAST service, and Inscape ACR data — acquired by Walmart on December 3, 2024 for $2.3 billion. Walmart owns Vizio outright as a wholly owned subsidiary under Walmart Connect. Founder William Wang remains CEO. Walmart bought Vizio for its 19M-account SmartCast install base and first-party ACR viewing signal, not the hardware.

## Company facts

- Founded: 2002
- Headquarters: Irvine, California
- Domain: vizio.com
- CEO: william wang (https://thestateofstreaming.com/people/william-wang/)


## Latest metrics

- Revenue: Q4 2023 Platform+ net revenue $174M (+28% YoY); company no longer files separately post-acquisition
- Subscribers: 19M+ SmartCast active accounts (Dec. 2024)
- As of: 2024-12-03
- Source: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio


## Key facts

- Walmart completed its acquisition of VIZIO on December 3, 2024 for $11.50 per share in cash, a fully diluted equity value of approximately $2.3 billion; VIZIO's Class A common stock was delisted from the NYSE at the close of market that day. — Walmart Corporate Newsroom: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio
- VIZIO operates as a wholly owned subsidiary of Walmart and is reported under the Walmart U.S. segment; founder William Wang continues as VIZIO CEO, reporting to Seth Dallaire, Walmart's executive vice president and chief growth officer. — Walmart Corporate Newsroom: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio
- At deal-close, Walmart cited SmartCast as having more than 19 million active accounts — roughly 400% growth since 2018 — and called out VIZIO's Platform+ business (largely advertising) as accounting for the majority of company gross profit. — Walmart Corporate Newsroom: https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio
- VIZIO reported Q4 2023 Platform+ net revenue of $174 million, up 28% year over year; SmartCast Active Accounts of 18.5 million (+6% YoY); and a record SmartCast ARPU of $32.48. — VIZIO Q4 2023 Earnings Release (BusinessWire): https://www.businesswire.com/news/home/20240226026773/en/VIZIO-Holding-Corp.-Reports-Q4-2023-Financial-Results
- VIZIO acquired Cognitive Networks in August 2015 and rebranded it as Inscape, the company's automatic content recognition (ACR) data subsidiary; in October 2020, Inscape was integrated with VIZIO Ads and SmartCast as a single unit. — AdExchanger: https://www.adexchanger.com/tv-2/vizio-reorgs-around-its-data-biz-with-the-full-integration-of-inscape/
- WatchFree+, VIZIO's free ad-supported FAST service, carried more than 300 free linear channels and ~15,000 on-demand titles by early 2024, with channel count up roughly 35% year over year and viewing hours more than doubling year over year. — StreamTV Insider: https://www.streamtvinsider.com/video/vizios-watchfree-fast-service-doubles-viewing-hours
- VIZIO was founded in October 2002 by William Wang as V Inc. in Costa Mesa, California; the company rebranded as Vizio by 2004 and is currently headquartered in Irvine, California. — Wikipedia (corroborated by VIZIO press materials): https://en.wikipedia.org/wiki/Vizio


## Related

- walmart (Parent company — acquired Vizio Dec. 3, 2024 for $2.3B; Vizio reports under Walmart U.S. segment) — https://thestateofstreaming.com/companies/walmart/
- inscape (Subsidiary — ACR data business (acquired as Cognitive Networks in 2015)) — https://thestateofstreaming.com/companies/inscape/
- william wang (Founder, Chairman and CEO) — https://thestateofstreaming.com/people/william-wang/
- smartcast (Owned-and-operated smart-TV operating system) — https://thestateofstreaming.com/products/smartcast/
- watchfree plus (Owned-and-operated FAST service) — https://thestateofstreaming.com/products/watchfree-plus/
- roku (Competitor — leading U.S. CTV operating system) — https://thestateofstreaming.com/companies/roku/
- amazon (Competitor — Fire TV OS and ad-supported Prime Video) — https://thestateofstreaming.com/companies/amazon/
- alphabet (Competitor — Google TV / Chromecast OS) — https://thestateofstreaming.com/companies/alphabet/
- samsung electronics (Competitor — Tizen OS / Samsung TV Plus) — https://thestateofstreaming.com/companies/samsung-electronics/
- lg electronics (Competitor — webOS / LG Channels) — https://thestateofstreaming.com/companies/lg-electronics/
- ctv operating systems (Operates SmartCast, a top-three U.S. smart-TV OS by install base) — https://thestateofstreaming.com/tech/ctv-operating-systems/
- acr (Owns Inscape, one of the two largest ACR datasets at the TV-glass layer) — https://thestateofstreaming.com/tech/acr/
- fast channels (Operates WatchFree+, a top-tier FAST service) — https://thestateofstreaming.com/tech/fast-channels/


## External coverage

- 2024-12-03 — Walmart Corporate Newsroom: Walmart Completes Acquisition of VIZIO (https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio)
- 2024-02-20 — Walmart Corporate Newsroom: Walmart Agrees To Acquire VIZIO HOLDING CORP. (https://corporate.walmart.com/news/2024/02/20/walmart-agrees-to-acquire-vizio-holding-corp-to-facilitate-accelerated-growth-of-walmart-connect-through-vizio-s-smartcast-operating-system)
- 2024-02-26 — BusinessWire: VIZIO Holding Corp. Reports Q4 2023 Financial Results (https://www.businesswire.com/news/home/20240226026773/en/VIZIO-Holding-Corp.-Reports-Q4-2023-Financial-Results)
- VIZIO Platform+: VIZIO Inscape Measurement (https://platformplus.vizio.com/inscape)
- 2020-10-28 — AdExchanger: Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape (https://www.adexchanger.com/tv-2/vizio-reorgs-around-its-data-biz-with-the-full-integration-of-inscape/)
- 2024-12-03 — TechCrunch: Walmart completes $2.3B acquisition of Vizio to help grow its ad business (https://techcrunch.com/2024/12/03/walmart-completes-23b-acquisition-of-vizio-to-help-grow-its-ad-business/)
- 2024-12-03 — Variety: Walmart Closes $2.3 Billion Acquisition of Vizio (https://variety.com/2024/digital/news/walmart-closes-vizio-acquisition-1236233418/)
- 2024-02-06 — StreamTV Insider: Vizio's WatchFree+ FAST service doubles viewing hours (https://www.streamtvinsider.com/video/vizios-watchfree-fast-service-doubles-viewing-hours)

## Profile
VIZIO is the rare smart-TV OEM that built a real ad business on top of the hardware. The Device segment moves panels at thin margin; the Platform+ segment — SmartCast, WatchFree+, and the Inscape ACR data layer — does the actual gross-profit lift. By the time Walmart closed in December 2024, Vizio's pitch to a strategic buyer was no longer "we sell TVs at Walmart"; it was "we operate a 19-million-account CTV OS with a first-party glass-level data asset and 500-plus direct advertiser relationships."

That's the lens for everything that follows on this page. Walmart didn't buy a TV maker. Walmart bought a CTV ad stack — SmartCast as the inventory surface, Inscape as the ACR signal that binds shopper data to viewing data, and WatchFree+ as the owned-and-operated FAST destination — and folded it into Walmart Connect, the retail-media business. Founder William Wang stays in the CEO seat reporting into Walmart's chief growth officer, which keeps the operating structure intact while the assets get repositioned as retail-media plumbing.

Worth tracking on this page: how much of Vizio's stack gets exposed to Walmart Connect's ad demand, what happens to Inscape's third-party data licensing relationships (Nielsen, TVision, others) now that the parent is a retailer, whether Vizio panels evolve into a Walmart-exclusive distribution play, and how Roku, Amazon, and Google TV respond to a Walmart-owned competitor on the OS layer.
## Coverage on The State of Streaming
- [Magnite Q1 Guidance Puts CTV Above 50% for the First Time](https://thestateofstreaming.com/advertising-adtech/2026/04/magnite-q1-2026-ctv-crossover-preview/) — 2026-04-25
- [Trade Desk Reframes Ventura as Multi-OS Ecosystem](https://thestateofstreaming.com/advertising-adtech/2026/04/trade-desk-ventura-ecosystem-pivot/) — 2026-04-25
- [LG's Unusual CTV Exclusive With Teads Just Got Bigger](https://thestateofstreaming.com/advertising-adtech/2026/04/teads-lg-ad-solutions-ctv-renewal/) — 2026-04-24

## Tags

- smart-tv-oem
- ctv-platform
- walmart-subsidiary
- retail-media
- acr
- fast
- acquired

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