# VideoAmp Inc.
> VideoAmp · Los Angeles, CA
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/videoamp/
- Also known as: VideoAmp, Video Amp
## Summary
VideoAmp is a Los Angeles-based cross-screen TV measurement and currency provider, JIC-certified as a national TV currency for Total Households, Advanced Audiences, and Personified Demos, and one of the principal alternative-currency challengers to Nielsen in the U.S. upfront market.

## Company facts

- Founded: 2014
- Headquarters: Los Angeles, CA
- Domain: videoamp.com
- CEO: tony fagan (https://thestateofstreaming.com/people/tony-fagan/)


## Latest metrics

- Revenue: $3B in guaranteed currency transactions across 2024 (per company)
- As of: 2024-12-31
- Source: https://videoamp.com/press/videoamp-leads-the-industry-to-mass-adoption-of-advanced-currencies-closes-2024-with-3-billion-in-currency-transactions-and-complete-jic-certification/


## Key facts

- VideoAmp was founded in 2014 by Ross McCray and Dave Gullo and is headquartered in the Los Angeles area. — Wikipedia: https://en.wikipedia.org/wiki/VideoAmp
- The U.S. Joint Industry Committee certified VideoAmp as a transactable national cross-platform TV currency in spring 2024, alongside Comscore. — AdExchanger: https://www.adexchanger.com/measurement/the-jic-certifies-comscore-and-videoamp-as-national-tv-currencies/
- VideoAmp closed 2024 on track to guarantee $3 billion in currency transactions, an 880 percent year-over-year increase, and was certified by the JIC as ready for transaction in Personified Demos for its 2024-2025 Currency of Record. — VideoAmp: https://videoamp.com/press/videoamp-leads-the-industry-to-mass-adoption-of-advanced-currencies-closes-2024-with-3-billion-in-currency-transactions-and-complete-jic-certification/
- Tony Fagan, previously president and prior to that the company's first CTO, became CEO of VideoAmp on January 6, 2026, succeeding Peter Liguori, who remains on the board. — Business Wire: https://www.businesswire.com/news/home/20251228603547/en/VideoAmp-Appoints-Tony-Fagan-as-CEO-to-Lead-Next-Phase-of-AI-Driven-Growth
- Warner Bros. Discovery signed a multi-year measurement and currency deal with VideoAmp in July 2025 covering linear, digital, and cross-platform campaigns through the 2025 upfront and beyond. — Business Wire: https://www.businesswire.com/news/home/20250724590523/en/VideoAmp-and-Warner-Bros.-Discovery-Sign-Multi-Year-Deal-to-Advance-Measurement-and-Currency-Innovation
- Paramount Global renewed its measurement and currency partnership with VideoAmp in January 2025. — Business Wire: https://www.businesswire.com/news/home/20250107427039/en/VideoAmp-Renews-Measurement-and-Currency-Partnership-with-Paramount-Global


## Related

- nielsen (Incumbent currency competitor) — https://thestateofstreaming.com/companies/nielsen/
- ispot tv (Alternative-currency competitor (JIC-certified)) — https://thestateofstreaming.com/companies/ispot-tv/
- comscore (Alternative-currency competitor (JIC-certified the same window)) — https://thestateofstreaming.com/companies/comscore/
- samba tv (ACR and measurement competitor) — https://thestateofstreaming.com/companies/samba-tv/
- viant technology (Attention-currency overlap via TVision data) — https://thestateofstreaming.com/companies/viant-technology/
- tony fagan (CEO) — https://thestateofstreaming.com/people/tony-fagan/
- peter liguori (Former CEO; board member) — https://thestateofstreaming.com/people/peter-liguori/
- ross mccray (Co-founder; board member) — https://thestateofstreaming.com/people/ross-mccray/


## External coverage

- 2024-12-19 — VideoAmp: VideoAmp closes 2024 with $3B in currency transactions and complete JIC certification (https://videoamp.com/press/videoamp-leads-the-industry-to-mass-adoption-of-advanced-currencies-closes-2024-with-3-billion-in-currency-transactions-and-complete-jic-certification/)
- 2025-12-28 — Business Wire: VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth (https://www.businesswire.com/news/home/20251228603547/en/VideoAmp-Appoints-Tony-Fagan-as-CEO-to-Lead-Next-Phase-of-AI-Driven-Growth)
- AdExchanger: The JIC Certifies Comscore And VideoAmp As National TV Currencies (https://www.adexchanger.com/measurement/the-jic-certifies-comscore-and-videoamp-as-national-tv-currencies/)
- 2025-07-24 — Business Wire: VideoAmp and Warner Bros. Discovery Sign Multi-Year Deal to Advance Measurement and Currency Innovation (https://www.businesswire.com/news/home/20250724590523/en/VideoAmp-and-Warner-Bros.-Discovery-Sign-Multi-Year-Deal-to-Advance-Measurement-and-Currency-Innovation)
- VideoAmp: Executive Leadership (https://videoamp.com/our-company/)

## Profile
VideoAmp sits at the center of the multi-currency story reshaping U.S. national TV measurement. The company is one of two challengers (alongside Comscore) the U.S. Joint Industry Committee fully certified as a transactable national TV currency in 2024, breaking what had been a decades-long Nielsen monopoly on upfront-grade transaction data. By the end of that year VideoAmp said it had $3 billion in guaranteed currency transactions on the books and certification across all three JIC categories — Total Households, Advanced Audiences, and Personified Demos.

The company's trajectory tracks the industry's: founded in 2014 in the Los Angeles area by Ross McCray and Dave Gullo, repositioned through 2023-2024 around currency-grade measurement, and now in a leadership transition that signals where it thinks the next chapter is. Peter Liguori — the former Tribune Media CEO who joined as executive chairman, then CEO in 2025 — handed the role to president Tony Fagan on January 6, 2026. Fagan was the company's first CTO (hired in 2021 from Google, where he led ads data science and engineering); his elevation telegraphs an AI- and platform-led posture rather than a sales-led one.

Major publisher commitments include multi-year measurement and currency deals with Warner Bros. Discovery (July 2025), Paramount Global (renewed January 2025), NBCUniversal, FOX, A+E Networks, AMC, and TelevisaUnivision.
## Coverage on The State of Streaming
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Viant Pulls TVision Inside the DSP, Collapsing the Neutral Attention Layer](https://thestateofstreaming.com/measurement-data/2026/04/viant-tvision-attention-currency-acquisition/) — 2026-04-26

## Tags

- measurement
- currency
- cross-screen
- ctv
- jic
- private

---
View this profile in a browser: https://thestateofstreaming.com/companies/videoamp/
Browse the directory: https://thestateofstreaming.com/companies/
Machine-readable index: https://thestateofstreaming.com/llms.txt