# Viant Technology Inc.
> Viant · DSP · Irvine, CA
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/viant-technology/
- Also known as: Viant, Viant Technology, Viant Technology Inc, Viant Inc., ViantAI, Viant DSP, DSP, DSP stock, Adelphic, Specific Media
## Summary
Viant Technology (NASDAQ: DSP) is an independent, publicly traded DSP founded 1999 by brothers Tim and Chris Vanderhook as Specific Media; IPO February 2021. Its Adelphic DSP runs omnichannel programmatic across CTV, audio, DOOH, mobile, and desktop on a proprietary Household ID graph. Viant acquired IRIS.TV (Nov 2024) and announced a $40M deal for TVision Insights (April 2026), assembling an identity-context-attention stack inside one DSP.

## Company facts

- Ticker: DSP
- Founded: 1999
- Headquarters: Irvine, CA
- Domain: viantinc.com
- CEO: tim vanderhook (https://thestateofstreaming.com/people/tim-vanderhook/)


## Latest metrics

- Revenue: FY 2025 revenue $344.2M (up 19% YoY); FY 2024 $289.24M (up 30%); Q3 2025 revenue $85.6M with CTV at a record 46% of platform ad spend.
- As of: 2025-11-10
- Source: https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/


## Recent filings

- 2025-03-03 — 10-K (FY2024): Annual report for fiscal year ended December 31, 2024. Reports full-year revenue of $289.24M (up 30%), net income of $12.45M, and the November 6, 2024 acquisition of IRIS.TV (1% of total assets, less than 1% of 2024 net revenues). CIK 0001828791. Accession 0001828791-25-000010. (https://www.sec.gov/Archives/edgar/data/1828791/000182879125000010/dsp-20241231.htm)
- 2025-05-06 — 10-Q (Q1 2025): Quarterly report for the three months ended March 31, 2025. First reporting period to consolidate IRIS.TV results. (https://www.sec.gov/Archives/edgar/data/1828791/000182879125000020/dsp-20250331.htm)
- 2025-11-10 — 10-Q (Q3 2025): Quarterly report for the three and nine months ended September 30, 2025. Q3 revenue $85.6M (up 7% YoY), net income $5.2M, diluted EPS $0.06; CTV reached 46% of platform ad spend. $161.3M in cash, no long-term debt. Accession 0001828791-25-000078. (https://www.sec.gov/Archives/edgar/data/0001828791/000182879125000078/dsp-20250930.htm)
- 2026-04-15 — 8-K (TVision acquisition): Material event filing accompanying the announcement of a definitive agreement to acquire TVision Insights for $40.0M ($22.5M cash + $17.5M Class A stock), expected to close in Q2 2026. CFO Larry Madden flagged a modest negative impact to 2026 consolidated adjusted EBITDA. (https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/)


## Key facts

- Viant Technology generated $344.2M in revenue in fiscal 2025, up 19% year-over-year, with $8.4M in net income — a 253.6% increase from 2024. — Viant Technology Q3 2025 Press Release: https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/
- Viant reported full-year 2024 revenue of $289.24M (up 30% YoY) and net income of $12.45M, a turnaround from a $9.94M loss in 2023. Q4 2024 revenue was $90.05M, up 40% YoY. — Viant Q4 and Full Year 2024 Results: https://investors.viantinc.com/news-releases/news-release-details/viant-technology-announces-fourth-quarter-and-full-year-2024
- Viant entered into a definitive agreement on April 15, 2026 to acquire attention-measurement vendor TVision Insights for $40.0M ($22.5M cash plus $17.5M in Viant Class A common stock), with the deal expected to close in Q2 2026. — Viant TVision Acquisition Press Release: https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/
- Viant acquired CTV content-data platform IRIS.TV on November 6, 2024 — its first acquisition since going public — adding the IRIS_ID contextual identifier alongside its Household ID audience identifier. — Viant IRIS.TV Acquisition Release: https://investors.viantinc.com/news-releases/news-release-details/viant-technology-announces-acquisition-iristv
- Connected TV accounted for 46% of total ad spend on the Viant platform in Q3 2025 — a record quarterly share — and CTV ad spend reached an all-time high for the company. — Viant Q3 2025 Press Release: https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/
- Viant went public on Nasdaq under ticker DSP on February 11, 2021, pricing its IPO at $16 per share and raising approximately $124M before the underwriters' option, valuing the company at roughly $460M. — IPOScoop — Viant Technology Inc.: https://www.iposcoop.com/ipo/viant-technology-inc/
- Viant was founded in 1999 in Irvine, California by brothers Tim, Chris, and Russell Vanderhook as Specific Media; the company added Adelphic in 2017 to anchor its DSP, then rebranded around the Viant Technology identity ahead of its 2021 IPO. — AdExchanger — "Interactive Media Holdings Rebrands As 'Viant'": https://www.adexchanger.com/ad-exchange-news/interactive-media-holdings-rebrands-as-viant-unleashes-an-advertising-cloud/
- As of September 30, 2025, Viant held $161.3M in cash and cash equivalents and carried no long-term debt; the company repurchased 4.8M Class A shares for $59.6M between May 1, 2024 and November 7, 2025. — Viant Q3 2025 Press Release: https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/


## Related

- tim vanderhook (Co-founder) — https://thestateofstreaming.com/people/tim-vanderhook/
- chris vanderhook (Co-founder & COO) — https://thestateofstreaming.com/people/chris-vanderhook/
- larry madden (CFO) — https://thestateofstreaming.com/people/larry-madden/
- adelphic (DSP product platform (anchor product)) — https://thestateofstreaming.com/products/adelphic/
- tvision insights (pending subsidiary (acquisition announced April 15) — https://thestateofstreaming.com/companies/tvision-insights/
- iris tv (subsidiary (acquired November 6) — https://thestateofstreaming.com/companies/iris-tv/
- the trade desk (peer independent DSP) — https://thestateofstreaming.com/companies/the-trade-desk/
- amazon (competing DSP (Amazon DSP)) — https://thestateofstreaming.com/companies/amazon/
- alphabet (competing DSP (DV360)) — https://thestateofstreaming.com/companies/alphabet/
- dsp (category) — https://thestateofstreaming.com/tech/dsp/
- attention metrics (capability extended via TVision deal) — https://thestateofstreaming.com/tech/attention-metrics/


## External coverage

- Viant Technology Inc.: Viant Technology Investor Relations (https://investors.viantinc.com/)
- U.S. Securities and Exchange Commission: Viant Technology 10-K filings — SEC EDGAR (https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001828791&type=10-K&dateb=&owner=include&count=40)
- 2026-04-15 — Viant Technology Inc.: Viant Announces Agreement to Acquire TVision (https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/)
- 2024-11-12 — Viant Technology Inc.: Viant Technology Announces Acquisition of IRIS.TV (https://investors.viantinc.com/news-releases/news-release-details/viant-technology-announces-acquisition-iristv)
- 2025-11-10 — Viant Technology Inc.: Viant Technology Announces Third Quarter 2025 Financial Results (https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/)
- AdExchanger: Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First (https://www.adexchanger.com/tv/viant-probably-wouldnt-have-acquired-tvision-if-it-hadnt-bought-iris-tv-first/)
- 2026-04-16 — Beet.TV: Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars (https://www.beet.tv/2026/04/viant-to-acquire-tvision-bringing-attention-metrics-into-dsp-wars.html)
- 2026-04-16 — Marketing Dive: Viant acquires TVision to realize CTV advertising trifecta (https://www.marketingdive.com/news/viant-acquires-tvision-to-realize-ctv-advertising-trifecta/817937/)

## Profile
Viant Technology Inc. (NASDAQ: DSP) is the publicly-traded independent demand-side platform that grew out of [Specific Media](https://www.adexchanger.com/ad-exchange-news/interactive-media-holdings-rebrands-as-viant-unleashes-an-advertising-cloud/), the people-based advertising business brothers Tim and Chris Vanderhook started in Irvine, California in 1999. The Adelphic-anchored DSP buys programmatically across CTV, streaming audio, digital out-of-home, mobile, and desktop; in Q3 2025, [Connected TV crossed 46 percent of total platform ad spend](https://www.viantinc.com/company/news/press-releases/viant-technology-announces-third-quarter-2025-financial-results/) for the first time, locking in the company's CTV-first identity.

The 2026 thesis is consolidation of the measurement layer. Viant's [November 6, 2024 acquisition of IRIS.TV](https://investors.viantinc.com/news-releases/news-release-details/viant-technology-announces-acquisition-iristv) added the IRIS_ID contextual identifier alongside Household ID. The [April 15, 2026 agreement to acquire TVision Insights](https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/) for $40M ($22.5M cash plus $17.5M in Class A stock, closing expected Q2 2026) brings second-by-second eyes-on-screen attention data inside the DSP — a sequence AdExchanger characterized as Viant assembling an identity-context-attention stack that wouldn't have been possible without the IRIS.TV deal landing first.

For our coverage of how the TVision deal collapses the neutral attention layer that iSpot, VideoAmp, and Oracle had all licensed from the same panel, see [Viant Pulls TVision Inside the DSP, Collapsing the Neutral Attention Layer](/measurement-data/2026/04/viant-tvision-attention-currency-acquisition/) (April 2026).
## Coverage on The State of Streaming
- [Cognition Is the New Currency Layer for CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/cognition-attention-currency-ctv-ads/) — 2026-05-03
- [The State of Streaming Has a Cognition Gap That's Already Repricing CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/state-of-streaming-cognition-gap-conviva-ads/) — 2026-05-03
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27
- [Viant Pulls TVision Inside the DSP, Collapsing the Neutral Attention Layer](https://thestateofstreaming.com/measurement-data/2026/04/viant-tvision-attention-currency-acquisition/) — 2026-04-26

## Tags

- ad-tech
- dsp
- ctv
- public
- NASDAQ
- programmatic
- attention-metrics
- independent-dsp
- identity
- measurement

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