# TVision Insights, Inc.
> TVision · Boston, MA
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/tvision-insights/
- Also known as: TVision, TVision Insights
## Summary
TVision is a Boston-based attention-measurement firm that uses passive in-home panels paired with computer vision to record second-by-second eyes-on-screen viewing across linear and streaming TV. Viant Technology announced an agreement to acquire the company on April 15, 2026 for $40M, with the deal expected to close in Q2 2026.

## Company facts

- Founded: 2014
- Headquarters: Boston, MA
- Domain: tvisioninsights.com
- CEO: yan liu (https://thestateofstreaming.com/people/yan-liu/)


## Key facts

- TVision was founded in 2014 by Yan Liu, Raymond Fu, and Dan Schiffman while Liu was earning his MBA at MIT Sloan. — MIT Martin Trust Center for Entrepreneurship: https://entrepreneurship.mit.edu/entrepreneurs-journey-yan-liu/
- TVision provides second-by-second, person-level data on who is watching TV, what they are watching, and how much attention they are paying across linear and streaming environments. — Viant Technology press release: https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/
- On April 15, 2026, Viant Technology (NASDAQ: DSP) announced a definitive agreement to acquire TVision for $40.0M, comprising $22.5M in cash and $17.5M in Viant Class A common stock; the transaction is expected to close in Q2 2026 subject to customary closing conditions. — Viant Technology press release: https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/
- iSpot.tv led a $16M strategic investment in TVision in November 2022, taking a minority stake, a board seat, and exclusive licenses to TVision's co-viewing measurement for connected TV. — AdExchanger: https://www.adexchanger.com/digital-tv/ispot-leads-16m-vc-round-in-panel-provider-tvision-to-measure-co-viewing/
- TVision and Adelaide announced a global partnership integrating TVision's linear and CTV attention data into Adelaide's omnichannel attention metric AU, enabling pre-bid attention activation on CTV buys. — TVision press release: https://www.tvisioninsights.com/resources/press-release-tvision-adelaide-partner


## Related

- viant technology (pending acquirer (deal announced April 15, 2026; expected to close Q2 2026)) — https://thestateofstreaming.com/companies/viant-technology/
- ispot tv (minority investor and exclusive CTV co-viewing data partner) — https://thestateofstreaming.com/companies/ispot-tv/
- adelaide (attention-measurement partner) — https://thestateofstreaming.com/companies/adelaide/
- yan liu (CEO and Co-Founder) — https://thestateofstreaming.com/people/yan-liu/
- attention metrics (operates in category) — https://thestateofstreaming.com/tech/attention-metrics/
- measurement currencies (challenger in alternative currency race) — https://thestateofstreaming.com/tech/measurement-currencies/


## External coverage

- 2026-04-15 — Viant Technology: Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform (https://www.viantinc.com/company/news/press-releases/viant-announces-agreement-to-acquire-tvision-strengthening-its-ai-powered-programmatic-platform/)
- 2022-11-15 — AdExchanger: iSpot Leads $16M VC Round In Panel Provider TVision To Measure Co-Viewing (https://www.adexchanger.com/digital-tv/ispot-leads-16m-vc-round-in-panel-provider-tvision-to-measure-co-viewing/)
- TVision Insights: Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement (https://www.tvisioninsights.com/resources/press-release-tvision-adelaide-partner)
- 2026-04-15 — MediaPost: Viant DSP Buys TVision For $40M (https://www.mediapost.com/publications/article/414327/viant-dsp-buys-tvision-for-40m.html)
- 2026-04-15 — TV Technology: Viant Announces Agreement to Acquire TVision (https://www.tvtechnology.com/business/mergers-acquisitions/viant-announces-agreement-to-acquire-tvision)

## Profile
TVision sits in the attention-measurement layer of the CTV stack: a passive panel of opted-in households outfitted with computer-vision sensors that record whether viewers are present, looking at the screen, and which programs and ads they're watching second by second. The company has spent a decade trying to convert "eyes on glass" from a research-grade signal into a planning, buying, and currency-grade input.

The April 15, 2026 acquisition agreement with Viant Technology, if it closes as expected in Q2 2026, would fold TVision's attention signals directly into a programmatic DSP — a different distribution model than the iSpot-led 2022 round, which tied TVision into a measurement-and-currency partner. Until close, TVision continues to operate independently and partners (Adelaide, iSpot, and others) remain in force.
## Coverage on The State of Streaming
- [Cognition Is the New Currency Layer for CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/cognition-attention-currency-ctv-ads/) — 2026-05-03
- [The State of Streaming Has a Cognition Gap That's Already Repricing CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/state-of-streaming-cognition-gap-conviva-ads/) — 2026-05-03
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Viant Pulls TVision Inside the DSP, Collapsing the Neutral Attention Layer](https://thestateofstreaming.com/measurement-data/2026/04/viant-tvision-attention-currency-acquisition/) — 2026-04-26

## Tags

- attention-measurement
- ctv-measurement
- currency
- computer-vision
- acr
- panel-based-measurement

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