# Samsung Electronics
> Samsung · KRX:005930 · 129 Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do, South Korea
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-04T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/samsung-electronics/
- Also known as: Samsung Electronics Co., Ltd., Samsung Electronics Co Ltd, Samsung Electronics Co, SEC, 삼성전자, KRX 005930, 005930, SamsungElectronics
## Summary
Samsung Electronics (KRX: 005930) is a South Korean multinational electronics and semiconductor company founded in 1969. Its Visual Display business runs Tizen, the No. 2 U.S. CTV platform at 23% of broadband-household usage per Parks Associates, and its Samsung Ads subsidiary monetizes that install-base footprint. Samsung TV Plus surpassed 100 million monthly active users globally in January 2026.

## Company facts

- Ticker: KRX:005930
- Founded: 1969
- Headquarters: 129 Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do, South Korea
- Domain: samsung.com


## Latest metrics

- Revenue: KRW 333.6 trillion (FY2025 consolidated)
- As of: 2026-01-31
- Source: https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results


## Recent filings

- 2026-01-31 — FY2025 Earnings Release: FY2025 consolidated results: KRW 333.6T revenue (+11% YoY), KRW 43.6T operating profit (+33% YoY); Q4 2025 record quarterly revenue of KRW 93.8T. (https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results)
- 2025-10-31 — Q3 2025 Earnings Release: Q3 2025 consolidated results, with VD/DA Businesses noting an operating loss as premium TV competition intensified. (https://news.samsung.com/global/samsung-electronics-announces-third-quarter-2025-results)
- 2026-01-31 — Q4 2025 Earnings Presentation (PDF): Slide deck accompanying the FY2025 earnings release; segment-level revenue and operating profit detail across DS, DX, SDC, and Harman. (https://images.samsung.com/is/content/samsung/assets/global/ir/docs/2025_4Q_conference_eng.pdf)


## Key facts

- Samsung Electronics reported KRW 333.6 trillion in annual revenue and KRW 43.6 trillion in operating profit for FY2025, with Q4 2025 setting an all-time-high quarterly revenue of KRW 93.8 trillion. — Samsung Global Newsroom: https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results
- Samsung Electronics held the global No. 1 TV brand position for the 20th consecutive year in 2025 with 29.1% market share by revenue per Omdia, including 54.3% share of the premium segment priced above $2,500. — Samsung Global Newsroom (citing Omdia): https://news.samsung.com/global/samsung-electronics-marks-20-consecutive-years-as-the-worlds-no-1-tv-brand
- Samsung restored a dual-CEO structure on November 21, 2025, naming Roh Tae-moon as President and CEO heading the Device eXperience (DX) Division and Jun Young Hyun as Vice Chairman and CEO heading the Device Solutions (DS) Division. — Samsung Global Newsroom: https://news.samsung.com/global/samsung-electronics-announces-new-leadership-4
- Samsung's Tizen powers Samsung Smart TVs globally and ranks as the No. 2 CTV platform in the U.S. with 23% of broadband-household usage, behind Roku at 28%, per Parks Associates' April 2026 Streaming Video Tracker. — Parks Associates: https://www.parksassociates.com/blogs/press-releases/roku-and-samsung-dominate-connected-tv-platforms
- Samsung TV Plus, Samsung Electronics' free ad-supported streaming TV (FAST) service launched in 2015 and pre-installed on Tizen smart TVs, surpassed 100 million monthly active users globally as of January 21, 2026, with more than 4,300 channels across 30 countries (and more than 700 in the U.S.) reaching 630 million active Samsung devices worldwide. — Samsung Newsroom (US): https://news.samsung.com/us/samsung-tv-plus-kicks-off-2026-100-million-monthly-active-users
- Samsung Ads, Samsung Electronics' global advertising and services subsidiary, has scaled from a five-person founding team to an international organization of more than 500 employees and anchors the company's CTV monetization story across CES, the NewFronts, and Advertising Week NY. — Samsung Ads: https://www.samsung.com/us/business/samsungads/


## Related

- samsung ads (Wholly-owned advertising and services subsidiary that monetizes the Samsung TV install base) — https://thestateofstreaming.com/companies/samsung-ads/
- cathy oh (CMO of Samsung Ads & Services subsidiary) — https://thestateofstreaming.com/people/cathy-oh/
- roku (Direct competitor in the U.S. CTV-OS market — Roku 28% / Samsung 23% per Parks Associates (April 2026)) — https://thestateofstreaming.com/companies/roku/
- the trade desk (Programmatic DSP partner for Samsung Ads inventory) — https://thestateofstreaming.com/companies/the-trade-desk/
- magnite (Programmatic SSP partner for Samsung Ads inventory) — https://thestateofstreaming.com/companies/magnite/


## External coverage

- Samsung Electronics: Samsung Electronics — Investor Relations (https://www.samsung.com/global/ir/)
- 2026-01-31 — Samsung Global Newsroom: Samsung Electronics Announces Fourth Quarter and FY 2025 Results (https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results)
- 2025-11-21 — Samsung Global Newsroom: Samsung Electronics Announces New Leadership (Nov 21, 2025) (https://news.samsung.com/global/samsung-electronics-announces-new-leadership-4)
- 2026-01-31 — Samsung Electronics IR: Samsung Electronics Earnings Presentation — 4Q 2025 (https://images.samsung.com/is/content/samsung/assets/global/ir/docs/2025_4Q_conference_eng.pdf)
- Samsung Ads: Samsung Ads — corporate site (subsidiary) (https://www.samsung.com/us/business/samsungads/)
- 2026-04-22 — Parks Associates: Parks Associates: Roku (28%) and Samsung (23%) dominate connected TV platforms in the US market (https://www.parksassociates.com/blogs/press-releases/roku-and-samsung-dominate-connected-tv-platforms)
- 2026-01-21 — Samsung Newsroom (US): Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users (https://news.samsung.com/us/samsung-tv-plus-kicks-off-2026-100-million-monthly-active-users)
- Samsung Global Newsroom: Samsung Electronics Marks 20 Consecutive Years as the World's No.1 TV Brand (https://news.samsung.com/global/samsung-electronics-marks-20-consecutive-years-as-the-worlds-no-1-tv-brand)

## Profile
Samsung Electronics is the parent organization behind two assets the trade press tracks closely: the Tizen smart-TV operating system, which [Parks Associates' April 2026 Streaming Video Tracker](https://www.parksassociates.com/blogs/press-releases/roku-and-samsung-dominate-connected-tv-platforms) places at 23% of U.S. broadband-household CTV usage — second behind Roku at 28%, with the two platforms together controlling more than half the U.S. CTV gateway — and [Samsung Ads](/companies/samsung-ads/), the in-house advertising business that monetizes that install base. The company has led the global TV market for 20 consecutive years and reported a [record FY2025 of KRW 333.6 trillion in revenue](https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results), although the Visual Display business itself spent much of 2025 under margin pressure as Chinese rivals closed the unit-shipment gap.

For directory purposes, Samsung Electronics is the parent; Samsung Ads is the operating ad-tech subsidiary covered separately. The company's organizational structure was reset on [November 21, 2025, when Samsung restored its historical dual-CEO model](https://news.samsung.com/global/samsung-electronics-announces-new-leadership-4) — Roh Tae-moon now leads the Device eXperience (DX) Division, which contains the TV, smartphone, and consumer-device businesses, while Vice Chairman Jun Young Hyun leads Device Solutions (DS), the semiconductor side. The DX side is the one The State of Streaming watches.

Samsung TV Plus, the free ad-supported streaming TV service Samsung launched in 2015 and pre-installs on every Tizen TV, [surpassed 100 million monthly active users globally as of January 2026](https://news.samsung.com/us/samsung-tv-plus-kicks-off-2026-100-million-monthly-active-users), with more than 4,300 channels across 30 countries — and more than 700 channels in the U.S. — reaching 630 million active Samsung devices worldwide. It is one of the largest FAST services in the market and the inventory engine the Samsung Ads sales organization is built on.

Samsung Electronics trades primarily on the Korea Exchange under ticker 005930 (common) and 005935 (preferred). U.S. investors access the security through unsponsored ADRs. SEC EDGAR holds limited Samsung Electronics filings (the company is not a U.S. domestic registrant); the canonical disclosure surface is the Korea Exchange via DART (the Financial Supervisory Service's electronic disclosure system) and the [company's own Investor Relations site](https://www.samsung.com/global/ir/), which mirrors quarterly earnings releases and the annual Business Report.
## Coverage on The State of Streaming
- [Roku Just Became the Only TV-OS Company Showing Its Ad Math](https://thestateofstreaming.com/platforms/2026/05/roku-q1-2026-print-100m-segment-split/) — 2026-05-03
- [The Roku-TCL Class Action Puts Auto-Update Stewardship on Trial](https://thestateofstreaming.com/devices-distribution/2026/05/roku-tcl-class-action-bricked-tvs/) — 2026-05-03
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026-2/) — 2026-04-27
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026/) — 2026-04-27
- [Amazon Wires the Identity Stack Together Before NewFronts](https://thestateofstreaming.com/advertising-adtech/2026/04/amazon-identity-stack-consolidation/) — 2026-04-26
- [Trade Desk Reframes Ventura as Multi-OS Ecosystem](https://thestateofstreaming.com/advertising-adtech/2026/04/trade-desk-ventura-ecosystem-pivot/) — 2026-04-25

## Tags

- tv-oem
- smart-tv-os
- ctv-platform
- fast
- ad-tech
- semiconductor
- public
- KRX

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