# Reelgood
> San Francisco, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/reelgood/
- Also known as: Reelgood Inc., MyFlickList (legacy)
## Summary
Reelgood is a San Francisco-based entertainment-data company that positions itself as the only AI-native title-matching engine for streaming catalogs, reconciling content metadata across hundreds of streaming services in real time. Founded in 2015 by David Sanderson, the company licenses its catalog data to platforms, agencies, investors, and analysts as a primary read on streaming-catalog economics.

## Company facts

- Founded: 2015
- Headquarters: San Francisco, California
- Domain: reelgood.com
- CEO: david sanderson (https://thestateofstreaming.com/people/david-sanderson/)


## Key facts

- Reelgood was founded in San Francisco in 2015 by David Sanderson, who previously spent three years at Facebook as a product manager on advertiser-experience products before launching the company. — Crunchbase — Reelgood: https://www.crunchbase.com/organization/myflicklist-com
- Reelgood positions itself as the only AI-native entertainment-data company, reconciling streaming catalogs across hundreds of services in real time using a proprietary title-matching engine — a structural problem because there is no universal content ID across streaming services. — Reelgood Data: https://data.reelgood.com/
- Reelgood's data shows the top eight SVOD services control only 36% of SVOD movie content and 55% of SVOD TV-show content, with the remaining ~59,000 movies and ~12,000 series distributed across hundreds of niche services. — David Sanderson on LinkedIn (Reelgood data): https://www.linkedin.com/in/davidaesanderson
- Reelgood announced Tim Cutting as the new General Manager of Commercial in 2025, signaling a push to scale the data-licensing business into agency and investor verticals. — Reelgood: https://data.reelgood.com/announcement-tim-cutting/
- Reelgood's data has been cited by Sanderson in same-day predictive calls on industry inflection points, including a December 2025 LinkedIn post predicting Netflix would walk from the WBD bidding war the morning the withdrawal hit the press. — David Sanderson on LinkedIn: https://www.linkedin.com/in/davidaesanderson
- Reelgood's consumer-facing product was the original streaming-discovery surface (the average U.S. household uses five streaming services, per data Sanderson surfaced on The Meb Faber Show in April 2020), but the commercial focus has shifted to data licensing and catalog analytics for B2B partners. — The Meb Faber Show: https://mebfaber.com/2020/04/20/episode-213-david-sanderson-the-average-household-in-the-us-uses-5-streaming-services/


## Related

- david sanderson (Founder and CEO) — https://thestateofstreaming.com/people/david-sanderson/
- netflix (Catalog-data subject (catalog-pull and concentration analysis)) — https://thestateofstreaming.com/companies/netflix/
- warner bros discovery (Catalog-data subject (post-merger title-pull pattern analysis)) — https://thestateofstreaming.com/companies/warner-bros-discovery/


## External coverage

- Reelgood: Reelgood — consumer streaming-discovery service (https://reelgood.com/)
- Reelgood: Reelgood Data — B2B catalog-data services (https://data.reelgood.com/)
- Reelgood: Reelgood Welcomes Tim Cutting as General Manager of Commercial (https://data.reelgood.com/announcement-tim-cutting/)
- Crunchbase: Reelgood — Crunchbase company profile (https://www.crunchbase.com/organization/myflicklist-com)

## Profile
Reelgood is the streaming-data company that has become a quiet primary read on catalog economics for the operators, investors, and analysts working the streaming-tech beat. The structural problem the company sits on is that there is no universal content ID across streaming services — Netflix, Amazon, Disney+, Paramount+, Hulu, Peacock, and the long tail of FAST channels each maintain proprietary metadata, with title duplication, version mismatches, and licensing-window churn making cross-platform comparisons brittle. Reelgood's title-matching engine reconciles those catalogs in real time and licenses the resulting normalized dataset to B2B partners.

Founder and CEO David Sanderson, a former Facebook ads product manager who launched the company in 2015, has used Reelgood's data as the analytic substrate for a series of industry-inflection-point reads — including the December 2025 same-morning LinkedIn post predicting Netflix's walk from the Warner Bros. Discovery bidding war, citing Reelgood's content-acquisition behavior data. The same dataset underpins his recurring SVOD-concentration framing: the top eight services control only 36% of SVOD movies and 55% of SVOD TV shows, with the remainder scattered across hundreds of niche streamers — a structural argument for FAST and aggregator economics that contradicts the "consolidation winners take all" narrative.

Reelgood's commercial focus has shifted from the original consumer-discovery product toward data-licensing infrastructure. The 2025 hire of Tim Cutting as General Manager of Commercial signaled the scale-up of that B2B push into agency, investor, and platform-partner verticals. The company remains privately held; revenue and customer counts are not publicly disclosed.
## Coverage on The State of Streaming
- [Paramount Skydance Pays Ellison and Outgoing President $124M as WBD Holders Reject Zaslav Parachute](https://thestateofstreaming.com/business-deals/2026/04/wbd-paramount-merger-followups/) — 2026-04-26

## Tags

- streaming-data
- catalog-analytics
- ai-native
- founder-led
- private-company

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