# Mediaocean
> New York, NY
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/mediaocean/
- Also known as: Mediaocean LLC, Mediaocean Holdco, Inc., Flashtalking by Mediaocean, Flashtalking, Innovid by Mediaocean, Mediaocean Prisma, Prisma by Mediaocean
## Summary
Mediaocean is the largest independent ad-tech platform for omnichannel advertising, co-founded and led by CEO Bill Wise. Its Prisma software is the agency system of record for media planning, buying, and billing — processing $200B+ in annualized spend. Backed by CVC Capital Partners and TA Associates (Vista Equity exited 2021); acquired Flashtalking in 2021 and Innovid in 2025, both unified under the Innovid brand in March 2025.

## Company facts

- Founded: 2012
- Headquarters: New York, NY
- Domain: mediaocean.com
- CEO: bill wise (https://thestateofstreaming.com/people/bill-wise/)


## Latest metrics

- Revenue: $200B+ in annualized advertising spend processed through the platform (volume managed, not company revenue)
- As of: 2026-01-21
- Source: https://www.mediaocean.com/news/2026/01/21/2026-advertising-outlook-report-release


## Key facts

- Mediaocean's software products are used by more than 100,000 people globally and process more than $200 billion in annualized advertising spend. — Mediaocean (2026 Advertising Outlook Report release): https://www.mediaocean.com/news/2026/01/21/2026-advertising-outlook-report-release
- The company was formed in 2012 through the merger of Donovan Data Systems and MediaBank, two long-running agency-software providers. — Wikipedia: https://en.wikipedia.org/wiki/Mediaocean
- Vista Equity Partners acquired a majority stake in Mediaocean in 2015 in a deal that valued the company at roughly $720 million. — PR Newswire (Vista Equity Partners release): https://www.prnewswire.com/news-releases/vista-equity-partners-to-acquire-a-majority-stake-in-mediaocean-300105949.html
- On August 31, 2021, CVC Capital Partners and TA Associates announced an investment in Mediaocean, acquiring the equity stake previously held by Vista Equity Partners. — GlobeNewswire (CVC / TA / Mediaocean release): https://www.globenewswire.com/news-release/2021/08/31/2289268/0/en/CVC-and-TA-to-partner-with-Mediaocean-and-fuel-growth-of-global-omnichannel-advertising-platform.html
- Mediaocean acquired independent ad-server Flashtalking for a reported $500 million in a deal announced July 13, 2021. — Mediaocean press release: https://www.mediaocean.com/flashtalking-acquisition
- Mediaocean agreed to acquire Innovid (NYSE: CTV) at $3.15 per share in an all-cash transaction with an enterprise value of approximately $500 million and equity value of approximately $525 million, announced November 21, 2024. — SEC (Innovid 8-K Exhibit 99.1): https://www.sec.gov/Archives/edgar/data/1835378/000121390024100750/ea022207301ex99-1_innovid.htm
- The Innovid acquisition closed on February 13, 2025; Innovid founder Zvika Netter became CEO of the combined ad-tech organization reporting to Bill Wise and joined Mediaocean's board, with former Flashtalking head Grant Parker named president of the combined entity. — Innovid (close announcement): https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid
- On March 17, 2025, Mediaocean announced that 'Innovid' would serve as the unified brand for its entire global ad tech business — combining the previously separate Flashtalking and Innovid platforms under a single brand focused on creative, delivery, measurement, and optimization. — Mediaocean press release (Innovid unified brand): https://www.mediaocean.com/press-releases/2025/03/17/innovid-unified-brand-global-ad-tech


## Related

- bill wise (Co-Founder & CEO) — https://thestateofstreaming.com/people/bill-wise/
- zvika netter (CEO of combined ad-tech org; Innovid founder) — https://thestateofstreaming.com/people/zvika-netter/
- innovid (subsidiary (acquired Feb 2025)) — https://thestateofstreaming.com/companies/innovid/
- flashtalking (subsidiary (acquired 2021)) — https://thestateofstreaming.com/companies/flashtalking/
- alphabet (competitor — Google Campaign Manager 360 / Display & Video 360 overlap with Flashtalking + Innovid) — https://thestateofstreaming.com/companies/alphabet/


## External coverage

- Mediaocean: Mediaocean — Company (https://www.mediaocean.com/company)
- 2025-02-13 — Innovid: Mediaocean Completes Acquisition of Innovid (https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid)
- 2021-08-31 — AdExchanger: Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age (https://www.adexchanger.com/digital-tv/mediaocean-switches-private-equity-owners-as-it-evolves-for-an-internet-delivered-age/)
- 2024-11-22 — EMARKETER: Mediaocean-Innovid could be the first of many ad tech deals to challenge Google's supremacy (https://www.emarketer.com/content/mediaocean-acquires-google-adtech-consolidation)
- 2025-03-17 — Mediaocean: Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business (https://www.mediaocean.com/press-releases/2025/03/17/innovid-unified-brand-global-ad-tech)
- World of DaaS: Mediaocean CEO Bill Wise (World of DaaS interview) (https://www.worldofdaas.com/p/mediaocean-bill-wise)

## Profile
Mediaocean sits at an unusual chokepoint in the ad economy: the back-office software that agencies actually run their businesses on. Its Prisma platform is the system of record for media planning, buying, and billing across most major holding-company agencies, which is why the company can credibly claim it touches more than $200 billion in annualized media spend even though it is not itself a buyer or seller of media. The Flashtalking and Innovid acquisitions push that footprint downstream into ad serving, creative, and CTV measurement — the layers where Google's stack has historically been hardest to displace.

The ownership story matters for how to read the company's strategic posture. Mediaocean has been private equity-owned since the 2015 Vista recap, with CVC and TA stepping in for Vista in 2021. That structure has funded an aggressive M&A program — Flashtalking in 2021 and Innovid in 2025 are the two largest moves — aimed at assembling an end-to-end independent alternative to the walled gardens for the agency-side ad operations stack.
## Coverage on The State of Streaming
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27

## Tags

- ad-tech
- independent-adtech
- ad-server
- ctv
- agency-tech
- omnichannel
- private-equity
- holding-company-tech

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