# LG Ad Solutions
> Mountain View, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-04T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/lg-ad-solutions/
- Also known as: LG Ads, Alphonso, Alphonso Inc., LGAds
## Summary
LG Ad Solutions is the connected-TV advertising and data unit of LG Electronics, built on Alphonso — the Silicon Valley ACR firm LG acquired for ~$80 million in January 2021. It operates the ACR layer and home-screen ad inventory across LG webOS smart TVs globally, and is the primary smart-TV OS owner that routes its native home-screen inventory through an exclusive external reseller, Teads, across 20+ international markets.

## Company facts

- Founded: 2012
- Headquarters: Mountain View, California
- Domain: lgads.tv


## Key facts

- LG Electronics acquired a controlling stake of more than 50 percent in Alphonso for nearly $80 million; the investment was announced January 7, 2021. — LG Ad Solutions press release: https://lgads.tv/press_release/lg-acquires-controlling-stake-in-tv-data-and-measurement-firm-alphonso/
- Alphonso, founded in 2012 by Ashish Chordia, Raghu Kodige, and Lampros Kalampoukas, rebranded as LG Ads on March 1, 2021 and later transitioned to the LG Ad Solutions name in December 2022. — LG Ad Solutions newsroom: https://lgads.tv/news/alphonso-rebrands-as-lg-ads/
- Michael Hudes was appointed Chief Executive Officer of LG Ad Solutions in September 2023. — LG Ad Solutions press release: https://lgads.tv/press_release/lg-ad-solutions-announces-michael-hudes-as-new-chief-executive-officer/
- LG Ad Solutions is the exclusive seller of LG HomeScreen connected-TV inventory through a global partnership with Teads, renewed and expanded into Italy, Greece, and Cyprus on April 23, 2026; the deal now spans more than 20 markets across Europe and Asia Pacific. — Teads and LG Ad Solutions joint release: https://www.globenewswire.com/news-release/2026/04/23/3279890/0/en/teads-and-lg-ad-solutions-expand-global-partnership-to-bring-high-attention-ctv-ads-to-the-omnichannel-living-room.html
- The company is headquartered at 331 Castro Street, Suite 200, Mountain View, California, the original Alphonso office, and operates as an independent business unit under the LG Electronics corporate umbrella. — LG Ad Solutions press release (independent operation language): https://lgads.tv/press_release/lg-acquires-controlling-stake-in-tv-data-and-measurement-firm-alphonso/


## Related

- lg electronics (parent — controlling shareholder since January 2021) — https://thestateofstreaming.com/companies/lg-electronics/
- teads (exclusive global reseller of LG HomeScreen inventory across 20+ markets) — https://thestateofstreaming.com/companies/teads/
- samsung ads (competitor — smart-TV OS ad-sales counterpart (Tizen)) — https://thestateofstreaming.com/companies/samsung-ads/
- roku (competitor — smart-TV OS ad-sales counterpart (Roku OS)) — https://thestateofstreaming.com/companies/roku/
- vizio (competitor — smart-TV OS ad-sales counterpart (SmartCast, now under Walmart)) — https://thestateofstreaming.com/companies/vizio/


## External coverage

- LG Ad Solutions: LG Ad Solutions — Leadership (https://lgads.tv/company/)
- 2021-01-07 — LG Ad Solutions: LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso (https://lgads.tv/press_release/lg-acquires-controlling-stake-in-tv-data-and-measurement-firm-alphonso/)
- 2021-03-02 — Adweek: Alphonso Rebrands as LG Ads, Scaling Smart TV Ad Platform (https://www.adweek.com/convergent-tv/alphonso-rebrands-as-lg-ads-creates-connected-tv-media-and-measurement-platform/)
- 2023-09-05 — LG Ad Solutions: LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer (https://lgads.tv/press_release/lg-ad-solutions-announces-michael-hudes-as-new-chief-executive-officer/)
- 2026-04-23 — GlobeNewswire (joint release): Teads and LG Ad Solutions Expand Global Partnership (https://www.globenewswire.com/news-release/2026/04/23/3279890/0/en/teads-and-lg-ad-solutions-expand-global-partnership-to-bring-high-attention-ctv-ads-to-the-omnichannel-living-room.html)

## Profile
LG Ad Solutions is the rare smart-TV OS ad arm that doesn't sell its own most visible inventory. The company evolved out of Alphonso, the Mountain View ACR and TV-measurement specialist that LG Electronics took control of for roughly $80 million in early 2021, and was rebranded twice — first to LG Ads, then to LG Ad Solutions — as LG folded the team into its connected-TV strategy. Outside the United States, where LG runs a direct ad-sales operation, the company's HomeScreen masthead is sold exclusively by Teads under a partnership that has steadily expanded since 2023 and was renewed in April 2026 to cover more than 20 markets across Europe and Asia Pacific.
## Coverage on The State of Streaming
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026-2/) — 2026-04-27
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026/) — 2026-04-27
- [Magnite Q1 Guidance Puts CTV Above 50% for the First Time](https://thestateofstreaming.com/advertising-adtech/2026/04/magnite-q1-2026-ctv-crossover-preview/) — 2026-04-25
- [LG's Unusual CTV Exclusive With Teads Just Got Bigger](https://thestateofstreaming.com/advertising-adtech/2026/04/teads-lg-ad-solutions-ctv-renewal/) — 2026-04-24

## Tags

- ctv-advertising
- acr
- smart-tv-os
- subsidiary
- ad-tech
- private

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