# Integral Ad Science Holding Corp.
> IAS · New York, NY
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/integral-ad-science/
- Also known as: IAS, Integral Ad Science, AdSafe Media, Integral Ad Science Holding Corp, IAS Holding, integralads
## Summary
Integral Ad Science (IAS) is a privately held ad verification, brand safety, viewability, and attention measurement company founded 2009, NYC-headquartered. Taken private by Canadian PE firm Novacap in a $1.9B all-cash deal that closed December 23, 2025 — no longer publicly traded. CEO Lisa Utzschneider since January 2019. IAS and DoubleVerify form the two-vendor duopoly anchoring independent third-party verification spend across CTV, social, and the open web.

## Company facts

- Founded: 2009
- Headquarters: New York, NY
- Domain: integralads.com
- CEO: lisa utzschneider (https://thestateofstreaming.com/people/lisa-utzschneider/)


## Latest metrics

- Revenue: $530.1M FY2024 (+12% YoY); $154.4M Q3 2025 (+16% YoY)
- As of: 2025-11-12
- Source: https://integralads.com/news/ias-reports-third-quarter-2025-financial-results/


## Recent filings

- 2025-02-28 — 10-K: FY2024 annual report. Total revenue $530.1M (+12% YoY), adjusted EBITDA $191.3M (36% margin), net income $37.8M. Final 10-K filed before the Novacap take-private. (https://www.sec.gov/Archives/edgar/data/1842718/000184271825000023/ias-20241231.htm)
- 2025-10-09 — PREM14C: Preliminary information statement for the $1.9B Novacap merger; majority-shareholder written-consent path means no separate vote required. (https://www.sec.gov/Archives/edgar/data/1842718/000114036125039498/ny20056670x1_prem14c.htm)


## Key facts

- IAS reported full-year 2024 revenue of $530.1 million, up 12% year-over-year, with adjusted EBITDA of $191.3 million (36% margin) and net income of $37.8 million. — IAS Q4 & FY 2024 Earnings Release: https://integralads.com/news/ias-reports-fourth-quarter-and-full-year-2024-financial-results/
- IAS reported Q3 2025 revenue of $154.4 million, up 16% year-over-year, with optimization revenue of $73.7M (+21%), measurement revenue of $57.1M (+8%), and publisher revenue of $23.5M (+21%); adjusted EBITDA margin was 36%. — IAS Q3 2025 Earnings Release: https://integralads.com/news/ias-reports-third-quarter-2025-financial-results/
- On September 24, 2025, IAS entered into a definitive agreement to be acquired by Canadian private-equity firm Novacap in an all-cash transaction valued at approximately $1.9 billion, or $10.30 per share, a 22% premium to the prior close. — IAS Investor Relations press release: https://investors.integralads.com/news-releases/news-release-details/ias-be-acquired-novacap-19-billion-further-support-its-strategic
- IAS completed its take-private acquisition by Novacap on December 23, 2025; common stock ceased trading on Nasdaq and IAS now operates as a privately held company under the IAS brand. — IAS / Novacap completion announcement (PR Newswire): https://www.prnewswire.com/news-releases/ias-announces-completion-of-acquisition-by-novacap-302648755.html
- IAS earned MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability via Google's Ads Data Hub for Measurement Partners in March 2024 — roughly 24 months after DoubleVerify earned the equivalent YouTube viewability accreditation in April 2022. — IAS MRC YouTube viewability press release: https://integralads.com/news/ias-earns-mrc-accreditation-youtube-viewability/
- On April 27, 2026, IAS launched IAS Total TV, a CTV measurement suite providing show-, program-, genre-, rating-, and language-level transparency in aggregate across Disney, NBCUniversal, Paramount, and Prime Video, plus opted-in Publica publishers. — IAS Total TV launch (BusinessWire): https://www.businesswire.com/news/home/20260427576783/en/IAS-Launches-IAS-Total-TV-Solutions-Giving-Marketers-Linear-like-Transparency-for-Connected-TV
- Lisa Utzschneider joined IAS as CEO effective January 7, 2019, succeeding Scott Knoll; she was previously Chief Revenue Officer at Yahoo through its 2017 acquisition by Verizon, and earlier ran ad sales at Amazon. — IAS CEO appointment announcement: https://integralads.com/news/lisa-utzschneider-joins-ias-chief-executive-officer/
- IAS was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg, and Kent Wakeford, originally as AdSafe Media; the company rebranded to Integral Ad Science in 2012. — Integral Ad Science (Wikipedia): https://en.wikipedia.org/wiki/Integral_Ad_Science


## Related

- doubleverify (primary competitor) — https://thestateofstreaming.com/companies/doubleverify/
- comscore (competitor) — https://thestateofstreaming.com/companies/comscore/
- nielsen holdings (competitor) — https://thestateofstreaming.com/companies/nielsen-holdings/
- novacap (owner (post-take-private, Dec 2025)) — https://thestateofstreaming.com/companies/novacap/
- vista equity partners (former majority owner (pre-IPO through public-market era)) — https://thestateofstreaming.com/companies/vista-equity-partners/
- lisa utzschneider (CEO) — https://thestateofstreaming.com/people/lisa-utzschneider/


## External coverage

- Integral Ad Science: Integral Ad Science (corporate site) (https://integralads.com/)
- Integral Ad Science: IAS Investor Relations (legacy public-company filings) (https://investors.integralads.com/)
- U.S. Securities and Exchange Commission: Integral Ad Science Holding Corp. SEC Filings (EDGAR) (https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001842718&type=10-K&dateb=&owner=include&count=40)
- 2025-09-24 — Integral Ad Science: IAS to be Acquired by Novacap for $1.9 Billion (https://investors.integralads.com/news-releases/news-release-details/ias-be-acquired-novacap-19-billion-further-support-its-strategic)
- 2026-04-27 — BusinessWire: IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-like' Transparency for Connected TV (https://www.businesswire.com/news/home/20260427576783/en/IAS-Launches-IAS-Total-TV-Solutions-Giving-Marketers-Linear-like-Transparency-for-Connected-TV)

## Profile
IAS is one of two scaled independent verification vendors that anchor third-party measurement spend across digital media; DoubleVerify is the other. The competitive ledger between them is read at the platform level — which side ships first on a given walled garden, which one carries the MRC stamp on the launched product, and which one wins the renewal at the largest holdco buyers. IAS trailed DoubleVerify by roughly two years on the YouTube viewability MRC accreditation (DV April 2022, IAS March 2024); the April 2026 IAS Total TV launch is its biggest CTV transparency push to date and the cleanest read on how the duopoly will compete for content-level CTV measurement budget heading into the 2026 NewFronts. Novacap's December 2025 take-private removes IAS from the public-disclosure cycle that has historically forced apples-to-apples comparison with DV; tracking the company now leans more on product launches, MRC accreditations, and partnership announcements than on quarterly prints.
## Coverage on The State of Streaming
- [Omnicom Says It's Cutting Out the Ad-Tech Middlemen. The Holdco-Direct Era Just Went Live.](https://thestateofstreaming.com/advertising-adtech/2026/05/omnicom-ai-agent-adtech-disintermediation/) — 2026-05-04
- [Cognition Is the New Currency Layer for CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/cognition-attention-currency-ctv-ads/) — 2026-05-03
- [Streaming Hit 45.6 Percent of Ad-Supported TV. The Verification Stack Is Catching Up.](https://thestateofstreaming.com/measurement-data/2026/05/ctv-transparency-ad-supported-default-ias/) — 2026-05-03
- [The State of Streaming Has a Cognition Gap That's Already Repricing CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/state-of-streaming-cognition-gap-conviva-ads/) — 2026-05-03
- [DoubleVerify Earns First MRC Accreditation for TikTok Viewability](https://thestateofstreaming.com/measurement-data/2026/04/doubleverify-tiktok-mrc-accreditation/) — 2026-04-25

## Tags

- ad-verification
- brand-safety
- viewability
- attention-metrics
- ctv-measurement
- mrc-accredited
- take-private
- private-equity-backed
- pe-owned
- ad-tech
- measurement

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