# Innovid
> NYSE: CTV (delisted February 2025 following Mediaocean acquisition) · New York, NY
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/innovid/
- Also known as: Innovid Corp., Innovid Corp, Innovid Inc.
## Summary
Connected-TV ad-serving and measurement platform founded in 2007, taken public on the NYSE under ticker CTV via a 2021 SPAC merger, and acquired by Mediaocean in February 2025 for roughly $500 million. Now operates as a Mediaocean subsidiary alongside sister ad server Flashtalking, with co-founder Zvika Netter still serving as Innovid CEO.

## Company facts

- Ticker: NYSE: CTV (delisted February 2025 following Mediaocean acquisition)
- Founded: 2007
- Headquarters: New York, NY
- Domain: innovid.com
- CEO: zvika netter (https://thestateofstreaming.com/people/zvika-netter/)


## Latest metrics

- Revenue: $140.0M (FY2023, last full standalone year); guided $150.5M–$152.5M for FY2024 before being taken private
- As of: 2024-11-12
- Source: https://investors.innovid.com/news-events/press-releases/detail/202/innovid-reports-q3-2024-financial-results


## Recent filings

- 2024-11-12 — 10-Q: Final standalone 10-Q before Mediaocean acquisition. Q3 2024 revenue $38.3M (+6% YoY), net income $4.7M, adjusted EBITDA $8.4M (+29% YoY). Ad serving 74.8% of revenue, measurement 22.2%, creative services 3.0%. (https://investors.innovid.com/news-events/press-releases/detail/202/innovid-reports-q3-2024-financial-results)
- 2024-02-29 — 10-K: Final 10-K as a standalone public company. FY2023 revenue $140.0M (+10% YoY), adjusted EBITDA $19.4M, net loss $31.9M. CTV ad serving and personalization revenue $53.2M; measurement $31.8M (23% of revenue). (https://www.sec.gov/Archives/edgar/data/1835378/000183537824000010/ctv-20231231.htm)


## Key facts

- Founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon as an interactive video ad company that later pivoted into core CTV ad serving and measurement. — Innovid — About Us: https://www.innovid.com/about-us
- Began trading on the New York Stock Exchange under ticker CTV on December 1, 2021, following a SPAC merger with ION Acquisition Corp. 2 at an implied $1.3 billion valuation. — Innovid press release (GlobeNewswire): https://www.globenewswire.com/news-release/2021/12/01/2344145/0/en/Innovid-Begins-Trading-on-New-York-Stock-Exchange-Under-Symbol-CTV.html
- Completed acquisition of converged-TV measurement firm TVSquared on March 3, 2022 for approximately $160 million ($100 million cash plus 12.5 million Innovid shares), folding cross-platform measurement into the ad-serving stack. — Innovid press release (GlobeNewswire): https://www.globenewswire.com/news-release/2022/03/03/2396311/0/en/Innovid-Completes-TVSquared-Acquisition-Establishing-Global-Independent-Measurement-Platform-for-Linear-CTV-Digital.html
- Reported full-year 2023 revenue of $140.0 million, up 10% year-over-year, with adjusted EBITDA of $19.4 million. — Innovid Q4 and FY 2023 results (SEC): https://www.sec.gov/Archives/edgar/data/1835378/000162828024007044/a991pressreleasedatedfebru.htm
- Reported Q3 2024 revenue of $38.3 million (up 6% YoY) and net income of $4.7 million; CTV impressions from ad serving and personalization grew 13% year-over-year and ad-serving solutions accounted for 74.8% of quarterly revenue. — Innovid Q3 2024 results: https://investors.innovid.com/news-events/press-releases/detail/202/innovid-reports-q3-2024-financial-results
- Selected as one of two partners for impression verification within Netflix's ad-supported platform, disclosed alongside Q3 2024 results. — Innovid Q3 2024 results: https://investors.innovid.com/news-events/press-releases/detail/202/innovid-reports-q3-2024-financial-results
- Mediaocean announced an agreement to acquire Innovid on November 21, 2024 in an all-cash deal at $3.15 per share, an enterprise value of approximately $500 million and an equity value of roughly $525 million. — Mediaocean press release: https://www.mediaocean.com/press-releases/2024/11/21/mediaocean-to-acquire-innovid
- Mediaocean closed the acquisition of Innovid on February 13, 2025, taking the company private and uniting Innovid with sister ad server Flashtalking under Mediaocean ownership; Zvika Netter retained the Innovid CEO seat, joined the Mediaocean board, and assumed leadership of the combined ad-tech division reporting to Mediaocean CEO Bill Wise. — Innovid press release: https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid


## Related

- mediaocean (parent — acquired Innovid Feb 13, 2025 for ~$500M) — https://thestateofstreaming.com/companies/mediaocean/
- flashtalking (sister ad server inside Mediaocean post-merger) — https://thestateofstreaming.com/companies/flashtalking/
- tvsquared (subsidiary — acquired March 2022, since absorbed into Innovid measurement) — https://thestateofstreaming.com/companies/tvsquared/
- zvika netter (co-founder & CEO) — https://thestateofstreaming.com/people/zvika-netter/
- ad server (core category) — https://thestateofstreaming.com/tech/ad-server/
- ssai server side ad insertion (operates in) — https://thestateofstreaming.com/tech/ssai-server-side-ad-insertion/
- ctv bidding (operates in) — https://thestateofstreaming.com/tech/ctv-bidding/


## External coverage

- Innovid: Innovid — corporate site (https://www.innovid.com/)
- 2021-12-01 — Innovid (GlobeNewswire): Innovid Begins Trading on New York Stock Exchange Under Symbol 'CTV' (https://www.globenewswire.com/news-release/2021/12/01/2344145/0/en/Innovid-Begins-Trading-on-New-York-Stock-Exchange-Under-Symbol-CTV.html)
- 2022-03-03 — Innovid (GlobeNewswire): Innovid Completes TVSquared Acquisition (https://www.globenewswire.com/news-release/2022/03/03/2396311/0/en/Innovid-Completes-TVSquared-Acquisition-Establishing-Global-Independent-Measurement-Platform-for-Linear-CTV-Digital.html)
- 2024-11-21 — Mediaocean: Mediaocean to Acquire Innovid (NYSE:CTV) (https://www.mediaocean.com/press-releases/2024/11/21/mediaocean-to-acquire-innovid)
- 2025-02-13 — Innovid: Mediaocean Completes Acquisition of Innovid (https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid)
- 2024-11-21 — AdExchanger: Inside Mediaocean's $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter (https://www.adexchanger.com/tv-2/inside-mediaoceans-500-acquisition-of-innovid-with-bill-wise-and-zvika-netter/)
- 2024-02-29 — SEC EDGAR: Innovid 10-K (fiscal year 2023) (https://www.sec.gov/Archives/edgar/data/1835378/000183537824000010/ctv-20231231.htm)
- 2024-11-12 — Innovid: Innovid Reports Q3 2024 Financial Results (https://investors.innovid.com/news-events/press-releases/detail/202/innovid-reports-q3-2024-financial-results)

## Profile
Innovid built its independence pitch on being the largest ad server outside the walled gardens — the neutral pipe through which CTV impressions flowed for buyers who didn't want their delivery, frequency, and measurement signal sitting inside Google's Campaign Manager 360 or Amazon's stack. The 2022 TVSquared deal extended that pitch into measurement; the 2021 SPAC IPO funded it.

Mediaocean's $500 million take-private in February 2025 ended the standalone story and started a different one: independence at scale, achieved through consolidation. Pairing Innovid with Flashtalking — Mediaocean's other ad server — created the only meaningful counterweight to Google and Amazon in omnichannel ad serving and measurement, with Zvika Netter running the combined business and reporting to Mediaocean CEO Bill Wise. The trade-off — which the post-close press cycle elided — is that "independent" now means "independent from the walled gardens," not "independent of any particular owner." Mediaocean, backed by CVC, is the owner.

Watch for: how the Innovid + Flashtalking measurement and ad-serving stacks integrate (and whether either brand survives long-term), how the combined entity prices against Google's free-to-buyer ad-server economics, and what Netter's expanded Mediaocean Chief Innovation Officer remit (added February 2026) signals about further M&A inside the Mediaocean portfolio.
## Coverage on The State of Streaming
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27

## Tags

- ctv
- ad-tech
- ad-serving
- measurement
- mediaocean
- flashtalking

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