# Hisense Group Co., Ltd.
> Hisense · SSE: 600060 · Qingdao, Shandong, China
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/hisense/
- Also known as: Hisense Group, Hisense Group Holdings Co., Ltd., Qingdao Hisense Group, 海信集团
## Summary
Hisense is the Chinese consumer-electronics conglomerate headquartered in Qingdao that ranks among the top three TV manufacturers worldwide and owns the V smart-TV operating system (formerly VIDAA), which Omdia projects will overtake LG webOS by European shipments in 2026. V signed on with Nexxen as the first collaborator in The Trade Desk's Ventura Ecosystem in February 2026, putting Hisense at the center of the open-CTV-OS thesis.

## Company facts

- Ticker: SSE: 600060
- Founded: 1969
- Headquarters: Qingdao, Shandong, China
- Domain: hisense.com
- CEO: jia shaoqian (https://thestateofstreaming.com/people/jia-shaoqian/)


## Latest metrics

- Revenue: Hisense Visual Technology (SSE 600060) FY2024 revenue: RMB 58.53 billion (+9.17% YoY)
- As of: 2025-04-30
- Source: https://stockanalysis.com/quote/sha/600060/


## Key facts

- Hisense traces its origins to Qingdao No. 2 Radio Factory, established in September 1969; the company unified under the Hisense brand in 1993 under then-general-manager Zhou Houjian. — Wikipedia (citing company history): https://en.wikipedia.org/wiki/Hisense
- Hisense TV shipments reached 29.14 million units in 2024 with 14.06% global share, holding the No. 2 worldwide position by units shipped for the third consecutive year. — Hisense (PR Newswire), citing Omdia: https://www.prnewswire.com/news-releases/hisense-tv-shipment-share-at-14-06-in-2024--maintains-top-two-global-position-for-three-consecutive-years-302360280.html
- Omdia forecasts that V (formerly VIDAA), Hisense's proprietary smart-TV OS, will overtake LG webOS by European shipments in 2026, driven by Hisense's expanding European footprint and the platform's growing third-party OEM adoption. — Omdia: https://omdia.tech.informa.com/pr/2026/apr/vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground
- V (Hisense's smart-TV OS) joined The Trade Desk's Ventura Ecosystem as a first collaborator alongside Nexxen on February 24, 2026; V powers more than 50 million connected devices worldwide across Hisense, Toshiba, and third-party OEM TVs. — The Trade Desk press release: https://www.thetradedesk.com/press-room/the-trade-desk-introduces-the-ventura-ecosystem-to-advance-the-future-of-ctv-advertising-v-and-nexxen-join-as-the-first-collaborators
- Jia Shaoqian succeeded Lin Lan as Chairman of Hisense Group in February 2023; Lin retired at age 65 to make way for younger leadership. — Yicai Global: https://www.yicaiglobal.com/news/chinese-tv-maker-hisense-65-year-old-chairman-retires-to-make-way-for-young-blood
- Hisense Visual Technology (SSE: 600060), the Shanghai-listed subsidiary running the TV and display business, reported FY2024 revenue of RMB 58.53 billion, up 9.17% year-over-year. — StockAnalysis (citing SSE filings): https://stockanalysis.com/quote/sha/600060/


## Related

- jia shaoqian (Chairman, Hisense Group) — https://thestateofstreaming.com/people/jia-shaoqian/
- guy edri (CEO of VIDAA, the Hisense subsidiary that operates the V smart-TV OS) — https://thestateofstreaming.com/people/guy-edri/
- vidaa (Wholly-owned subsidiary that develops and operates the V (formerly VIDAA) smart-TV operating system) — https://thestateofstreaming.com/companies/vidaa/
- hisense visual technology (Shanghai-listed (SSE 600060) subsidiary that runs the TV and display business) — https://thestateofstreaming.com/companies/hisense-visual-technology/
- vidaa os (Hisense's smart-TV operating system, rebranded as V in 2025) — https://thestateofstreaming.com/products/vidaa-os/
- the trade desk (V joined The Trade Desk's Ventura Ecosystem as a first collaborator in February 2026) — https://thestateofstreaming.com/companies/the-trade-desk/
- nexxen (Co-first collaborator with V in The Trade Desk's Ventura Ecosystem; Nexxen has a multi-year programmatic agreement to monetize V-powered Hisense and Toshiba inventory) — https://thestateofstreaming.com/companies/nexxen/
- samsung electronics (Direct competitor in global TV manufacturing and CTV-OS (Samsung Tizen vs. V)) — https://thestateofstreaming.com/companies/samsung-electronics/
- tcl electronics (Direct competitor among Chinese TV manufacturers gaining global share) — https://thestateofstreaming.com/companies/tcl-electronics/


## External coverage

- Hisense Group: Hisense Global corporate site (https://global.hisense.com/)
- 2026-02-24 — The Trade Desk: The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators (https://www.thetradedesk.com/press-room/the-trade-desk-introduces-the-ventura-ecosystem-to-advance-the-future-of-ctv-advertising-v-and-nexxen-join-as-the-first-collaborators)
- 2026-04-15 — Omdia: VIDAA Set to Overtake LG's webOS in Europe as Chinese TV Brands Gain Ground (https://omdia.tech.informa.com/pr/2026/apr/vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground)
- 2026-02-25 — The Current: Ventura Ecosystem debuts: Hisense's V and Nexxen join the new model for monetizing TV operating systems (https://www.thecurrent.com/opinion-ventura-ecosystem-debuts-hisense-v-nexxen-matthew-henick-monetizing-tv-operating-systems)
- 2026-04-16 — FlatpanelsHD: Google TV has peaked in Europe as Vidaa overtakes webOS (https://www.flatpanelshd.com/news.php?subaction=showfull&id=1777288267)
- Shanghai Stock Exchange: Hisense Visual Technology Co., Ltd. — SSE filings (600060) (https://english.sse.com.cn/markets/equities/list/announcements/?COMPANY_CODE=600060&STOCK_CODE=600060)

## Profile
Hisense matters to streaming buyers as a TV-OS owner first and a hardware brand second. The V platform — rebranded from VIDAA in 2025 — is the rare non-Korean, non-American smart-TV OS with global scale, powering more than 50 million connected devices and on track to pass LG webOS in Europe by 2026 shipments per Omdia. The Trade Desk's decision to anchor its Ventura Ecosystem on V and Nexxen as first collaborators puts Hisense at the center of the open-CTV-OS thesis: an alternative to the closed Roku/Samsung/LG monetization stacks for advertisers who want programmatic access to native smart-TV inventory.

The corporate structure runs through three layers: the privately held Hisense Group parent in Qingdao, the Shanghai-listed Hisense Visual Technology (SSE: 600060) running the TV and display business, and VIDAA Inc. as the wholly-owned subsidiary that develops and licenses the V operating system. Chairman Jia Shaoqian succeeded Lin Lan in February 2023, the most recent generational leadership shift.
## Coverage on The State of Streaming
- [The Roku-TCL Class Action Puts Auto-Update Stewardship on Trial](https://thestateofstreaming.com/devices-distribution/2026/05/roku-tcl-class-action-bricked-tvs/) — 2026-05-03
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026-2/) — 2026-04-27
- [V Set to Overtake LG webOS in Europe, Omdia Forecasts](https://thestateofstreaming.com/devices-distribution/2026/04/hisense-vidaa-overtakes-lg-webos-europe-2026/) — 2026-04-27
- [Trade Desk Reframes Ventura as Multi-OS Ecosystem](https://thestateofstreaming.com/advertising-adtech/2026/04/trade-desk-ventura-ecosystem-pivot/) — 2026-04-25

## Tags

- tv-manufacturer
- smart-tv-os
- chinese-consumer-electronics
- ctv-platform
- ventura-ecosystem

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