# Flashtalking
> New York, NY (with London office)
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/flashtalking/
- Also known as: Flashtalking by Mediaocean, Flashtalking, Inc.
## Summary
Flashtalking is an independent ad server and creative-personalization platform, acquired by Mediaocean in 2021 for a reported $500 million and merged with Innovid in February 2025 to form Mediaocean's combined global ad-tech business, now branded under the Innovid name.

## Company facts

- Founded: 2001
- Headquarters: New York, NY (with London office)
- Domain: flashtalking.com
- CEO: grant parker (https://thestateofstreaming.com/people/grant-parker/)


## Key facts

- Mediaocean announced its acquisition of Flashtalking on July 13, 2021, with the deal reported at approximately $500 million. — GlobeNewswire (Mediaocean press release): https://www.globenewswire.com/news-release/2021/07/13/2261928/0/en/Mediaocean-to-Acquire-Flashtalking-Adding-Complementary-Solutions-to-Power-200-Billion-in-Annualized-Media-Spend.html
- John Nardone served as CEO of Flashtalking at the time of the Mediaocean acquisition announcement. — GlobeNewswire (Mediaocean press release): https://www.globenewswire.com/news-release/2021/07/13/2261928/0/en/Mediaocean-to-Acquire-Flashtalking-Adding-Complementary-Solutions-to-Power-200-Billion-in-Annualized-Media-Spend.html
- Mediaocean completed its acquisition of Innovid on February 13, 2025, combining Innovid with Flashtalking to form an independent global, omnichannel ad-tech platform. — Innovid press release: https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid
- Grant Parker, formerly head of Flashtalking, serves as President of the combined Flashtalking + Innovid ad-tech entity under Mediaocean. — TVREV: https://www.tvrev.com/news/flashtalking-by-mediaoceans-grant-parker-on-the-innovid-merger-and-the-future-of-ad-tech
- On March 17, 2025, Mediaocean named Innovid as the official unified brand for its global ad-tech business following the Flashtalking + Innovid combination. — Innovid press release: https://www.innovid.com/about-us/news/mediaocean-unveils-innovid-as-unified-brand-for-global-ad-tech-business
- Flashtalking was founded in 2001 and operates from offices in New York and London. — Crunchbase: https://www.crunchbase.com/organization/flashtalking


## Related

- mediaocean (parent) — https://thestateofstreaming.com/companies/mediaocean/
- innovid (sister-company (combined under Mediaocean since Feb 2025)) — https://thestateofstreaming.com/companies/innovid/
- grant parker (President) — https://thestateofstreaming.com/people/grant-parker/
- ad server (category) — https://thestateofstreaming.com/tech/ad-server/
- addressable advertising (category) — https://thestateofstreaming.com/tech/addressable-advertising/


## External coverage

- 2021-07-13 — GlobeNewswire: Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend (https://www.globenewswire.com/news-release/2021/07/13/2261928/0/en/Mediaocean-to-Acquire-Flashtalking-Adding-Complementary-Solutions-to-Power-200-Billion-in-Annualized-Media-Spend.html)
- 2021-07-13 — AdExchanger: Mediaocean Buys Flashtalking For A Reported $500 Million (https://www.adexchanger.com/ad-exchange-news/mediaocean-buys-flashtalking-for-a-reported-500-million/)
- 2025-02-13 — Innovid: Mediaocean Completes Acquisition of Innovid — Creating the Premier Global Independent, Omnichannel Ad Tech Platform (https://www.innovid.com/about-us/news/mediaocean-completes-acquisition-of-innovid)
- 2025-03-17 — Innovid: Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business (https://www.innovid.com/about-us/news/mediaocean-unveils-innovid-as-unified-brand-for-global-ad-tech-business)
- TVREV: Flashtalking By Mediaocean's Grant Parker On The Innovid Merger And The Future Of Ad Tech (https://www.tvrev.com/news/flashtalking-by-mediaoceans-grant-parker-on-the-innovid-merger-and-the-future-of-ad-tech)

## Profile
Flashtalking sits at the center of an ongoing rearrangement of independent ad-tech under Mediaocean. Founded in 2001 and known for its primary ad-serving and creative-personalization stack, the company was acquired by Mediaocean in July 2021 for a reported $500 million — a deal pitched as a complement to Mediaocean's media-management system of record. In February 2025, Mediaocean closed its acquisition of Innovid (NYSE: CTV) and combined the two ad-tech businesses, with Grant Parker promoted to President of the merged entity. By March 2025, Mediaocean had unified the ad-tech business under the Innovid brand, positioning the combined organization as an independent, omnichannel alternative to walled-garden creative and serving stacks.
## Coverage on The State of Streaming
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in-2/) — 2026-04-27
- [Fourteen Months Inside Mediaocean's Independent-Stack Bet](https://thestateofstreaming.com/business-deals/2026/04/mediaocean-innovid-stack-one-year-in/) — 2026-04-27

## Tags

- ad-server
- creative-personalization
- independent-adtech
- mediaocean
- ctv

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