# Facebook
> Menlo Park, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/facebook/
- Also known as: Facebook (legacy corporate name; now part of Meta Platforms), Facebook, Inc. (legal predecessor of Meta Platforms, Inc.)
## Summary
Facebook is the legacy corporate name and flagship social-network product of what is now Meta Platforms, Inc. (NASDAQ: META). Founded February 2004 by Mark Zuckerberg, the company operated as 'Facebook, Inc.' until the October 2021 rebrand to Meta Platforms. As a separate directory entity, Facebook serves as a historical-employer reference in tracked-voice trajectories — including David Sanderson, a Facebook PM (2012–2015) before founding Reelgood.

## Company facts

- Founded: 2004
- Headquarters: Menlo Park, California
- Domain: facebook.com


## Key facts

- Facebook was founded in February 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes at Harvard University; the company was originally incorporated as TheFacebook and was renamed Facebook, Inc. in 2005. — Meta: https://about.meta.com/company-info/
- Facebook, Inc. was renamed Meta Platforms, Inc. on October 28, 2021, reflecting the broader corporate scope beyond the Facebook social network — including Instagram, WhatsApp, Messenger, the Threads app, and the Reality Labs VR/AR business. — Meta Newsroom: https://about.fb.com/news/2021/10/facebook-company-is-now-meta/
- Facebook (the social network) remains one of the largest products in the Meta Platforms portfolio, with billions of monthly active users globally; the social network's advertising business is a primary contributor to Meta's approximately $160.6 billion 2024 advertising revenue. — Meta Investor Relations: https://investor.atmeta.com/financials/
- David Sanderson — now founder and CEO of Reelgood — was a product manager at Facebook from April 2012 through March 2015, building advertiser-experience products before founding Reelgood the same year he left. — Crunchbase — David Sanderson: https://www.crunchbase.com/person/david-sanderson-2


## Related

- david sanderson (Former Product Manager (April 2012 – March 2015)) — https://thestateofstreaming.com/people/david-sanderson/
- meta platforms (Current corporate parent (renamed from Facebook, Inc. in October 2021)) — https://thestateofstreaming.com/companies/meta-platforms/


## External coverage

- Meta: Meta — corporate site (Facebook parent) (https://about.meta.com/)
- 2021-10-28 — Meta Newsroom: Introducing Meta — A Social Technology Company (https://about.fb.com/news/2021/10/facebook-company-is-now-meta/)
- Meta: Meta Company Info (https://about.meta.com/company-info/)

## Profile
Facebook is the legacy corporate name and flagship social-network product of what is now Meta Platforms, Inc. (NASDAQ: META). The company was founded in February 2004 by Mark Zuckerberg and his Harvard classmates and operated as 'Facebook, Inc.' until the October 28, 2021 corporate rebrand to Meta Platforms — a renaming that reflected the broader portfolio scope across Instagram, WhatsApp, Messenger, the Threads app, and the Reality Labs VR/AR business. The Facebook social network itself remains one of the largest products in the Meta portfolio, with billions of monthly active users globally and a primary contributor share of Meta's approximately $160.6 billion 2024 advertising revenue.

Facebook appears in our directory as a separate entity primarily for tracked-voice trajectory references. The most relevant case in the current cohort is David Sanderson — now founder and CEO of Reelgood — who served as a product manager at Facebook from April 2012 through March 2015, building advertiser-experience products before founding Reelgood the same year he left. The Facebook-era ads-product experience is a structural detail in the framing of why Sanderson's later catalog-data work at Reelgood reads through the data-and-distribution side of the streaming question rather than the content side.

For current corporate disclosures, financial reporting, and leadership information, see the Meta Platforms entry.

## Tags

- social-media
- historical-corporate-name
- meta-platforms-subsidiary
- facebook-app
- advertising

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