# DoubleVerify Holdings
> DoubleVerify · DV · New York, NY
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-04T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/doubleverify/
- Also known as: DoubleVerify, DV, DoubleVerify Holdings, Inc., DV Holdings, Double Verify, doubleverify.com
## Summary
DoubleVerify (NYSE: DV) is an independent digital ad measurement and verification company founded in 2008 and headquartered in New York. Led by CEO Mark Zagorski since 2020, DV provides MRC-accredited brand safety, fraud detection, viewability, and attention metrics — including DV Authentic Attention — to advertisers across CTV, social, mobile, and open web. Its primary competitor is Integral Ad Science.

## Company facts

- Ticker: DV
- Founded: 2008
- Headquarters: New York, NY
- Domain: doubleverify.com
- CEO: mark zagorski (https://thestateofstreaming.com/people/mark-zagorski/)


## Latest metrics

- Revenue: $748M FY2025 (+14% YoY)
- As of: 2026-02-26
- Source: https://s206.q4cdn.com/961864615/files/doc_financials/2025/q4/DoubleVerify-Q4-FY25-Earnings-Release.pdf


## Recent filings

- 2025-02-27 — 10-K: FY2024 annual report. Total revenue $656.8M (+15% YoY), 8.3 trillion media transactions measured, 110 customers each generating $1M+ in annual revenue. (https://www.sec.gov/Archives/edgar/data/1819928/000155837025001814/dv-20241231x10k.htm)
- 2025-08-07 — 10-Q: Q2 2025 quarterly report covering the six months ended June 30, 2025. (https://www.sec.gov/Archives/edgar/data/1819928/000155837025010293/dv-20250630x10q.htm)
- 2025-02-27 — 8-K: Q4 2024 earnings results announcement. (https://www.sec.gov/Archives/edgar/data/1819928/000155837025001812/dv-20250227x8k.htm)


## Key facts

- DoubleVerify reported full-year 2025 revenue of $748 million, up 14% year-over-year, with Q4 2025 revenue of $206 million (+8% YoY) and a 38% adjusted EBITDA margin in the quarter. — DoubleVerify Q4 & FY 2025 Earnings Release: https://s206.q4cdn.com/961864615/files/doc_financials/2025/q4/DoubleVerify-Q4-FY25-Earnings-Release.pdf
- On April 23, 2026, DoubleVerify became the first measurement provider to earn MRC accreditation for TikTok video viewability reporting, covering impressions, viewable impressions, related viewability metrics, and SIVT filtration on the TikTok mobile app. — DoubleVerify IR press release: https://ir.doubleverify.com/news-events/press-releases/press-releases-details/2026/DoubleVerify-First-Measurement-Provider-to-Earn-MRC-Accreditation-for-TikTok-Video-Viewability-Reporting/default.aspx
- DoubleVerify's property-level ad-verification language coverage now spans 55 accredited languages for domain and mobile-app environments and 10 languages for CTV. — DoubleVerify IR press release: https://ir.doubleverify.com/news-events/press-releases/press-releases-details/2026/DoubleVerify-First-Measurement-Provider-to-Earn-MRC-Accreditation-for-TikTok-Video-Viewability-Reporting/default.aspx
- DoubleVerify measured approximately 8.3 trillion media transactions in 2024, up from 7.0 trillion in 2023 and 5.5 trillion in 2022. — DoubleVerify 2024 Form 10-K: https://www.sec.gov/Archives/edgar/data/1819928/000155837025001814/dv-20241231x10k.htm
- Mark Zagorski has served as CEO of DoubleVerify since 2020; he previously led Telaria (NYSE: TLRA) before its merger with Rubicon Project to form Magnite. — DoubleVerify leadership page: https://doubleverify.com/leadership/mark-zagorski/
- DoubleVerify's full-year 2026 guidance calls for 8% to 10% revenue growth and a 34% adjusted EBITDA margin. — DoubleVerify Q4 & FY 2025 Earnings Release: https://s206.q4cdn.com/961864615/files/doc_financials/2025/q4/DoubleVerify-Q4-FY25-Earnings-Release.pdf


## Related

- integral ad science (primary competitor) — https://thestateofstreaming.com/companies/integral-ad-science/
- media rating council (accreditation body) — https://thestateofstreaming.com/companies/media-rating-council/
- tiktok (measurement partner) — https://thestateofstreaming.com/companies/tiktok/
- the trade desk (DSP integration partner) — https://thestateofstreaming.com/companies/the-trade-desk/
- amazon (DSP integration partner (Amazon DSP)) — https://thestateofstreaming.com/companies/amazon/
- alphabet (DSP integration partner (DV360) and YouTube measurement partner) — https://thestateofstreaming.com/companies/alphabet/
- mark zagorski (CEO) — https://thestateofstreaming.com/people/mark-zagorski/


## External coverage

- DoubleVerify: DoubleVerify Investor Relations (https://ir.doubleverify.com/)
- U.S. Securities and Exchange Commission: DoubleVerify SEC Filings (EDGAR) (https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001819928&type=10-K&dateb=&owner=include&count=40)
- 2026-04-23 — DoubleVerify: DoubleVerify First Measurement Provider to Earn MRC Accreditation for TikTok Video Viewability Reporting (https://ir.doubleverify.com/news-events/press-releases/press-releases-details/2026/DoubleVerify-First-Measurement-Provider-to-Earn-MRC-Accreditation-for-TikTok-Video-Viewability-Reporting/default.aspx)
- DoubleVerify: Mark Zagorski leadership profile (https://doubleverify.com/leadership/mark-zagorski/)

## Profile
DoubleVerify is one of two scaled independent verification vendors that advertisers and platforms route inventory through before activating budget. Its competitive ledger against Integral Ad Science is read at the platform level: which side ships first on TikTok, YouTube, CTV, and the major DSPs, and which one carries the MRC stamp on the launched product. The April 2026 TikTok video-viewability accreditation extended DV's "first to MRC" record on a major platform to three (YouTube 2022, CTV 2024, TikTok 2026), and is the most consequential piece in tracking the duopoly's split heading into the 2026 NewFronts.
## Coverage on The State of Streaming
- [Cognition Is the New Currency Layer for CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/cognition-attention-currency-ctv-ads/) — 2026-05-03

## Tags

- ad-verification
- measurement
- brand-safety
- attention-measurement
- public
- NYSE
- ad-tech
- ctv-measurement
- mrc-accredited

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