# Comscore, Inc.
> Comscore · SCOR · Reston, Virginia
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/comscore/
- Also known as: Comscore, comScore, Comscore Inc., Comscore Networks
## Summary
The publicly traded cross-platform measurement provider that, alongside Nielsen, VideoAmp, and iSpot.tv, is one of four currencies the U.S. Joint Industry Committee has certified for national TV transactions. Founded in 1999 in Reston, Virginia by Magid Abraham and Gian Fulgoni; led by CEO Jon Carpenter since July 2022.

## Company facts

- Ticker: SCOR
- Founded: 1999
- Headquarters: Reston, Virginia
- Domain: comscore.com
- CEO: jon carpenter (https://thestateofstreaming.com/people/jon-carpenter/)


## Latest metrics

- Revenue: $357.5M (FY 2025)
- As of: 2026-03-17
- Source: https://ir.comscore.com/news-releases/news-release-details/comscore-reports-fourth-quarter-and-full-year-2025-results


## Recent filings

- 2026-03-25 — 10-K: Annual report for fiscal year ended December 31, 2025. Revenue of $357.5M (+0.4% YoY); adjusted EBITDA $42.0M; net loss narrowed to $10.0M from $60.2M. Disclosed 2025 recapitalization that exchanged Series B Convertible Preferred for Series C Preferred plus common stock and a $2.0M cash payment due June 2028, eliminating the $18.0M annual preferred dividend. (https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001158172&type=10-K)


## Key facts

- Comscore was founded in July 1999 in Reston, Virginia by Magid Abraham and Gian Fulgoni, both former Information Resources Inc. (IRI) executives, to extend behavioral measurement to digital media. — Wikipedia: https://en.wikipedia.org/wiki/Comscore
- Comscore promoted then-CFO Jon Carpenter to CEO on July 6, 2022, succeeding Bill Livek, who transitioned to Executive Vice Chairman ahead of his planned retirement. — BusinessWire: https://www.businesswire.com/news/home/20220706005184/en/Comscore-Announces-CEO-Appointment
- On July 10, 2025, the U.S. Joint Industry Committee expanded Comscore's national TV measurement certification to include Personified Demographics, making Comscore the only provider with both complete JIC certification and Media Rating Council accreditation across all JIC classifications for national currency. — Comscore: https://www.comscore.com/Insights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement
- Comscore reported full-year 2025 revenue of $357.5 million, up 0.4% from $356.0 million in 2024, with adjusted EBITDA of $42.0 million (11.8% margin) and a narrowed net loss of $10.0 million versus $60.2 million the prior year. — Comscore Investor Relations: https://ir.comscore.com/news-releases/news-release-details/comscore-reports-fourth-quarter-and-full-year-2025-results
- Cross-Platform revenue grew 24.4% in Q4 2025 to $50.3 million, driven by higher usage of Proximic and CCR products and the rollout of Comscore Campaign Measurement (CCM), partially offsetting declines in syndicated national TV and digital products. — Comscore Investor Relations: https://ir.comscore.com/news-releases/news-release-details/comscore-reports-fourth-quarter-and-full-year-2025-results


## Related

- jon carpenter (CEO) — https://thestateofstreaming.com/people/jon-carpenter/
- nielsen (Cross-platform currency competitor) — https://thestateofstreaming.com/companies/nielsen/
- videoamp (Cross-platform currency competitor) — https://thestateofstreaming.com/companies/videoamp/
- ispot tv (Cross-platform currency competitor) — https://thestateofstreaming.com/companies/ispot-tv/
- samba tv (Cross-platform measurement competitor) — https://thestateofstreaming.com/companies/samba-tv/
- measurement currencies (Core category) — https://thestateofstreaming.com/tech/measurement-currencies/


## External coverage

- Comscore: Comscore — corporate site (https://www.comscore.com/)
- Comscore: Comscore Investor Relations — SEC Filings (https://ir.comscore.com/financial-information/sec-filings)
- 2025-07-10 — Comscore: Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data (https://www.comscore.com/Insights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement)
- 2026-03-17 — Comscore: Comscore Reports Fourth Quarter and Full Year 2025 Results (https://ir.comscore.com/news-releases/news-release-details/comscore-reports-fourth-quarter-and-full-year-2025-results)
- 2022-07-06 — The Hollywood Reporter: Comscore Promotes Jon Carpenter to CEO (https://www.hollywoodreporter.com/business/business-news/comscore-promotes-jon-carpenter-to-ceo-1235175983/)

## Profile
Comscore is the publicly traded ($357.5M FY 2025 revenue, NASDAQ: SCOR) cross-platform measurement provider that has spent the last decade trying to convert technical credibility into transactable currency. Founded in July 1999 by IRI alumni Magid Abraham and Gian Fulgoni, the company built its early franchise on digital panel measurement, then scaled into TV through the 2016 merger with Rentrak — pulling in the set-top-box and box-office data assets that anchor its national and local TV business today.

The editorial reason Comscore matters to our coverage is the ongoing currency debate. Alongside Nielsen, VideoAmp, and iSpot.tv, Comscore is one of four providers the U.S. Joint Industry Committee has certified for national TV measurement. The July 2025 milestone — adding Personified Demographics to its JIC certification — made Comscore the only provider with both complete JIC certification and MRC accreditation for reported audience estimates across all JIC classifications, a positioning the company leans on heavily in upfront-season pitches against Nielsen's Big Data + Panel methodology.

Operationally, the story since CEO Jon Carpenter took over from Bill Livek in July 2022 has been a slow pivot from the syndicated digital and national TV products that built the company toward a Cross-Platform business — Proximic, CCR, and the newer Comscore Campaign Measurement (CCM) — that grew 24.4% in Q4 2025 and is now the company's growth engine. Management's 2026 guidance assumes the same pattern: roughly flat consolidated revenue with double-digit Cross-Platform growth offsetting continued declines in legacy syndicated products. The 2025 recapitalization that exchanged Series B preferred for Series C plus common stock removed the $18 million annual preferred dividend overhang and is the most consequential balance-sheet move in the post-Rentrak era.
## Coverage on The State of Streaming
- [The State of Streaming Has a Cognition Gap That's Already Repricing CTV Ads](https://thestateofstreaming.com/measurement-data/2026/05/state-of-streaming-cognition-gap-conviva-ads/) — 2026-05-03

## Tags

- measurement
- currency
- jic-certified
- mrc-accredited
- cross-platform
- public-company
- upfronts

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