# Apple Inc.
> Apple · AAPL · Cupertino, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/apple/
- Also known as: Apple, AAPL, Apple Computer
## Summary
Apple Inc. (NASDAQ: AAPL) is the consumer-electronics, software, and services company best known for the iPhone, the App Store, Apple TV+ streaming service, and the tvOS connected-TV platform. With more than $390 billion in fiscal-year 2024 revenue and a market capitalization that has crossed $3 trillion, Apple sits in our coverage as the operator of Apple TV+ (its SVOD streaming service), the tvOS / Apple TV 4K device platform, and as the parent of the historical iAd advertising business.

## Company facts

- Ticker: AAPL
- Founded: 1976
- Headquarters: Cupertino, California
- Domain: apple.com


## Latest metrics

- Revenue: $111.2 billion Q2 FY2026 (+17% YoY); $416 billion FY2025
- As of: 2026-03-28
- Source: https://www.sec.gov/Archives/edgar/data/320193/000032019326000013/aapl-20260328.htm


## Recent filings

- 2026-05-01 — 10-Q: Q2 FY2026 (March quarter): revenue $111.2B (+17% YoY), diluted EPS $2.01 (+22% YoY) — best-ever March quarter. Services revenue reached new all-time high. $100B buyback authorized; dividend raised 4% to $0.27/share. (https://www.sec.gov/Archives/edgar/data/320193/000032019326000013/aapl-20260328.htm)
- 2026-01-30 — 10-Q: Q1 FY2026 (December quarter): revenue $143.8B (+16% YoY), diluted EPS $2.84 (+19% YoY) — all-time records for total company revenue and EPS. iPhone and Services at new highs. Installed base surpassed 2.5 billion active devices. (https://www.sec.gov/Archives/edgar/data/320193/000032019326000006/aapl-20251227.htm)
- 2025-10-31 — 10-K: FY2025 annual report (year ending September 27, 2025): total revenue $416B; Q4 FY2025 revenue $102.5B (+8% YoY), EPS $1.85 (+13% adjusted YoY). Services revenue hit new all-time high. New products: iPhone 17 lineup, AirPods Pro 3, M5 chip devices. (https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm)


## Key facts

- Apple Inc. (NASDAQ: AAPL) was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne; the company is headquartered in Cupertino, California. — Apple: https://www.apple.com/leadership/
- Apple reported $391.0 billion in fiscal-year 2024 (ending September 28, 2024) net sales, with services revenue of approximately $96.2 billion — the segment that includes Apple TV+, the App Store, iCloud, Apple Music, Apple Pay, and AppleCare. — Apple Newsroom: https://www.apple.com/newsroom/2024/10/apple-reports-fourth-quarter-results/
- Apple TV+ launched on November 1, 2019; Apple does not publicly disclose Apple TV+ subscriber counts. Industry estimates have placed the service in the tens of millions of subscribers globally, with Apple bundling the service into the Apple One subscription. — Apple: https://www.apple.com/apple-tv-plus/
- Apple operated the iAd mobile advertising platform from July 2010 through January 2016, when the company shut down the iAd App Network — the predecessor of the Apple Search Ads business that Apple now operates inside the App Store. — Wikipedia: https://en.wikipedia.org/wiki/IAd
- Apple files standard SEC quarterly and annual reports as a NASDAQ-listed company; the most recent 10-K, 10-Q, and 8-K filings are maintained on Apple's Investor Relations site and on EDGAR. — Apple Investor Relations: https://investor.apple.com/sec-filings/default.aspx
- Apple's FY2025 10-K (filed October 31, 2025, period ending September 27, 2025) reported total revenue of $416 billion for the fiscal year, with Q4 2025 revenue of $102.5 billion (+8% YoY). Services revenue reached a new all-time high. Apple has installed base exceeding 2.5 billion active devices. — Apple 10-K FY2025 (SEC EDGAR): https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm
- Apple's Q2 FY2026 10-Q (filed May 1, 2026, period ending March 28, 2026) reported quarterly revenue of $111.2 billion (+17% YoY) and diluted EPS of $2.01 (+22% YoY) — Apple's best-ever March quarter. The company authorized a new $100 billion stock repurchase program and raised its dividend 4% to $0.27 per share. — Apple 10-Q Q2 FY2026 (SEC EDGAR): https://www.sec.gov/Archives/edgar/data/320193/000032019326000013/aapl-20260328.htm


## Related

- cathy oh (Former Head of Marketing, iAd Global Brands & Agencies (Apple)) — https://thestateofstreaming.com/people/cathy-oh/
- netflix (SVOD competitor (Apple TV+ vs. Netflix)) — https://thestateofstreaming.com/companies/netflix/
- roku (CTV-OS competitor (tvOS / Apple TV 4K vs. Roku platform)) — https://thestateofstreaming.com/companies/roku/


## External coverage

- Apple: Apple — corporate site (https://www.apple.com/)
- Apple: Apple Investor Relations (https://investor.apple.com/)
- Apple: Apple Leadership (https://www.apple.com/leadership/)
- Apple: Apple Newsroom (https://www.apple.com/newsroom/)

## Profile
Apple Inc. is the consumer-electronics, software, and services company whose presence in our coverage runs across three distinct vectors: Apple TV+ (the SVOD streaming service launched November 1, 2019), the tvOS / Apple TV 4K device platform (a connected-TV OS that competes with Roku, Amazon Fire TV, and Samsung Tizen), and the historical iAd advertising business that Apple operated from July 2010 through its shutdown in January 2016. The company reported $391.0 billion in fiscal-year 2024 net sales (year ended September 28, 2024), with services revenue of approximately $96.2 billion across the segment that includes Apple TV+, the App Store, iCloud, Apple Music, Apple Pay, and AppleCare.

Apple's streaming and CTV positioning is structurally different from the rest of the streaming-platform peer group: the company doesn't disclose Apple TV+ subscriber counts, doesn't break out streaming revenue, and bundles Apple TV+ into the Apple One subscription rather than competing on standalone-tier marketing. The tvOS install base is similarly opaque — Apple TV 4K shipments aren't disclosed by region, and the device's CTV-OS share is reported by third-party measurement firms rather than by Apple. The structural opacity is itself the editorial detail.

The historical iAd presence is the reason Apple appears in tracked-voice trajectories on the advertising side. Apple operated iAd as a mobile-advertising business with its own marketing organization, including the Head of Marketing for iAd Global Brands & Agencies role that Cathy Oh held before joining Samsung Ads. Apple files standard SEC quarterly and annual reports under AAPL on the Nasdaq.

## Tags

- public-company
- nasdaq
- apple-tv-plus
- tvos
- services
- hardware
- svod
- historical-iad

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