# Amazon.com, Inc.
> Amazon · AMZN · Seattle, Washington
- Profile type: Company
- Profile status: comprehensive
- Last updated: 2026-04-26T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/amazon-2/
- Also known as: Amazon, Amazon Ads, Amazon Advertising, Prime Video, Amazon Prime Video, Fire TV, Freevee, Amazon Freevee, IMDb TV
## Summary
Amazon is the third-largest digital ad seller in the U.S. and the operator of Prime Video, Twitch, and Fire TV. This profile tracks Amazon's ad-tech and streaming-video surfaces — Amazon DSP, Amazon Marketing Cloud, Amazon Publisher Cloud, Audience Hub, Dynamic Traffic Engine, Prime Video's default-on ad tier, and the Sizmek-to-DTE stack-build that has compounded since 2019. Retail and AWS-broad coverage live elsewhere.


## Company facts

- Ticker: AMZN
- Founded: 1994
- Headquarters: Seattle, Washington
- Domain: amazon.com


## Latest metrics

- Revenue: Advertising services: $21.3B (Q4 2025), $68B+ trailing-12-months
- As of: 2026-02-06
- Source: https://variety.com/2026/digital/news/amazon-q4-2025-earnings-capex-advertising-sales-1236653797/


## Key facts

- Amazon's advertising services revenue reached $21.3 billion in Q4 2025, up roughly 23% year-over-year from $17.29 billion in Q4 2024. — Variety (citing Amazon Q4 2025 earnings): https://variety.com/2026/digital/news/amazon-q4-2025-earnings-capex-advertising-sales-1236653797/
- Prime Video's ad-supported tier launched as the default for U.S. Prime members on January 29, 2024; MoffettNathanson estimated the tier converted roughly 85% of the U.S. subscriber base, or about 70 million active households. — StreamTV Insider (citing MoffettNathanson): https://www.streamtvinsider.com/advertising/prime-videos-ad-tier-entry-makes-immediate-impact-ad-supported-streaming
- Acxiom made over 10,000 Real ID-built audiences directly available in Amazon DSP's Audience Hub on March 16, 2026, with U.S., U.K., and Germany activation and reported match rates above 80%. — BusinessWire / Acxiom: https://www.businesswire.com/news/home/20260423631341/en/Acxiom-Deepens-Amazon-Ads-Partnership-Making-10000-Audiences-Available-for-Immediate-Activation-in-Amazon-DSP
- Amazon Ads donated its Dynamic Traffic Engine (DTE) bidstream-throttling framework to IAB Tech Lab as an open-source project on April 15, 2026; PubMatic clients have reported up to a 10% eCPM lift from the technology. — IAB Tech Lab: https://iabtechlab.com/press-releases/iab-tech-lab-announces-dynamic-traffic-engine-donation-from-amazon-ads/
- Samsung Ads integrated with Amazon Publisher Cloud on December 15, 2025, allowing advertisers to combine Samsung's smart-TV device-level signals with Amazon's shopping, browsing, and streaming insights inside an AWS Clean Rooms environment. — Samsung Newsroom: https://news.samsung.com/us/samsung-ads-announces-integration-amazon-publisher-cloud-connect-streaming-browsing-shopping-signals
- Amazon Prime Video and the NBA reached an 11-year U.S. global media-rights agreement beginning with the 2025-26 season covering 66 regular-season games, the in-season-tournament knockouts, the Play-In Tournament, and Conference Finals in six of 11 years. — NBA Communications: https://pr.nba.com/nba-walt-disney-company-nbcuniversal-amazon-prime-video-media-agreements/
- Amazon acquired Sizmek's ad-server and dynamic creative optimization business out of bankruptcy in May 2019, a deal Marketing Dive named "Disruption of the Year" for ad tech; Amazon sunset the legacy Sizmek ad server at the end of 2024. — TechCrunch: https://techcrunch.com/2019/05/31/amazon-acquires-sizmek/
- Amazon Marketing Cloud (AMC), Amazon's privacy-safe analytics clean room for advertisers, launched out of beta in 2021 and became generally available on AWS Clean Rooms in 2024. — AWS / Amazon Web Services: https://aws.amazon.com/blogs/aws/plan-your-advertising-campaigns-with-amazon-marketing-cloud-on-aws-clean-rooms-now-generally-available/
- Amazon Publisher Cloud (APC), a publisher-side clean-room collaboration service built on AWS Clean Rooms, was announced at unBoxed on October 25, 2023 with launch partners including Dotdash Meredith, DirecTV, Fandom, Flywheel, and TelevisaUnivision. — Amazon Ads: https://advertising.amazon.com/library/news/unboxed-2023-clean-rooms
- Amazon acquired Twitch for $970 million in August 2014; Twitch remains the live-streaming inventory anchor of Amazon's video ad surfaces alongside Prime Video. — Wikipedia (acquisition record): https://en.wikipedia.org/wiki/Twitch_(service)
- Amazon announced in November 2024 it would shut down Freevee (the FAST/AVOD service formerly known as IMDb TV) and migrate its content to Prime Video's free-with-ads section; the standalone Freevee app was discontinued in August 2025. — Deadline: https://deadline.com/2024/11/freevee-shut-down-amazon-prime-video-1236172644/
- Charter Communications' Spectrum TV app launched on Amazon Fire TV devices on April 15, 2026 as a free download in the Amazon App Store, building on the broader Spectrum-Amazon distribution arrangement first signaled in September 2024. — Charter Communications: https://corporate.charter.com/newsroom/spectrum-tv-app-to-launch-on-amazon-fire-tv-devices


## Related

- the trade desk (dsp-competitor) — https://thestateofstreaming.com/companies/the-trade-desk/
- alphabet (dsp-and-streaming-competitor) — https://thestateofstreaming.com/companies/alphabet/
- pubmatic (dte-launch-partner) — https://thestateofstreaming.com/companies/pubmatic/
- openx (dte-closed-beta-partner) — https://thestateofstreaming.com/companies/openx/
- samsung electronics (apc-integration-partner) — https://thestateofstreaming.com/companies/samsung-electronics/
- charter communications (fire-tv-distribution-partner) — https://thestateofstreaming.com/companies/charter-communications/
- netflix (ctv-streaming-competitor) — https://thestateofstreaming.com/companies/netflix/
- roku (ctv-platform-competitor) — https://thestateofstreaming.com/companies/roku/
- walmart (retail-media-competitor) — https://thestateofstreaming.com/companies/walmart/


## External coverage

- Amazon Ads: Amazon Ads Newsroom (https://advertising.amazon.com/library/newsroom)
- 2026-04-23 — BusinessWire / Acxiom: Acxiom Deepens Amazon Ads Partnership, Making 10,000+ Audiences Available for Immediate Activation in Amazon DSP (https://www.businesswire.com/news/home/20260423631341/en/Acxiom-Deepens-Amazon-Ads-Partnership-Making-10000-Audiences-Available-for-Immediate-Activation-in-Amazon-DSP)
- 2026-04-15 — IAB Tech Lab: IAB Tech Lab Announces Dynamic Traffic Engine Donation from Amazon Ads to Improve Bidstream Efficiency (https://iabtechlab.com/press-releases/iab-tech-lab-announces-dynamic-traffic-engine-donation-from-amazon-ads/)
- 2025-12-15 — Samsung Newsroom: Samsung Ads Announces Integration with Amazon Publisher Cloud (https://news.samsung.com/us/samsung-ads-announces-integration-amazon-publisher-cloud-connect-streaming-browsing-shopping-signals)
- 2026-04-15 — AdExchanger: Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests (https://www.adexchanger.com/technology/amazon-ads-hands-the-iab-tech-lab-a-tool-that-promises-to-waste-fewer-bid-requests/)
- 2025-12-15 — AdExchanger: It's Getting A Bit Easier To Find Amazon Shoppers On Samsung TVs (https://www.adexchanger.com/tv/its-getting-a-bit-easier-to-find-amazon-shoppers-on-samsung-tvs/)
- 2026-04-15 — MediaPost: Amazon Ads Donates Framework To Improve Ad Bidstreams (https://www.mediapost.com/publications/article/414324/amazon-ads-donates-framework-to-improve-ad-bidstre.html)
- GitHub / Amazon: amzn/DynamicTrafficEngine — open-source repo (https://github.com/amzn/DynamicTrafficEngine)
- 2024-07-24 — NBA Communications: NBA signs new 11-year media agreements with The Walt Disney Company, NBCUniversal and Amazon Prime Video (https://pr.nba.com/nba-walt-disney-company-nbcuniversal-amazon-prime-video-media-agreements/)
- 2026-03-31 — Charter Communications: Spectrum TV App to Launch on Amazon Fire TV Devices on April 15 (https://corporate.charter.com/newsroom/spectrum-tv-app-to-launch-on-amazon-fire-tv-devices)
- AWS: Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms — now generally available (https://aws.amazon.com/blogs/aws/plan-your-advertising-campaigns-with-amazon-marketing-cloud-on-aws-clean-rooms-now-generally-available/)

## Profile
## The six-year stack-build, in one frame

Amazon's 2026 ad-tech week — the Acxiom Real ID wire-up, the Dynamic Traffic Engine donation to IAB Tech Lab, the Samsung Ads APC integration going live to all U.S. advertisers, the Spectrum TV app landing on Fire TV — is not a quarter of announcements. It is the visible compounding of a stack assembled deliberately since 2019:

- **2019** — Sizmek ad-server + DCO acquired out of bankruptcy, plugging the hole that had kept Amazon DSP off third-party served creatives.
- **2021** — Amazon Marketing Cloud out of beta, giving advertisers a SQL-queryable clean room over Amazon's pseudonymized signals.
- **2023** — Amazon Publisher Cloud announced at unBoxed, extending the clean-room model to the sell-side on AWS Clean Rooms.
- **2024** — Prime Video flips default-on for ads in the U.S., creating an instant ~70M-household CTV inventory pool, and Amazon DSP's "next-generation" relaunch ships Audience Hub and Ads Data Manager.
- **2025** — DTE runs in closed beta with OpenX and PubMatic; Samsung Ads APC integration announced in December.
- **2026** — Acxiom Real ID audiences live in Audience Hub (March 16); DTE open-sourced to IAB Tech Lab (April 15); Samsung-APC general availability and Spectrum-Fire TV go live in the same April window.

Each piece is independently defensible. Read together, they describe a buyer- and seller-side clean-room sandwich anchored on Amazon-owned identity, with Amazon DSP as the activation layer and Prime Video + Twitch + Fire TV as the owned demand sinks. The Trade Desk's response — Ventura, Kokai, OpenPath — is the tell that competitors read it the same way.

## What we don't track here

Retail-media-network coverage, AWS infrastructure economics, Kuiper, Alexa, MGM library deals that don't bear on ad inventory, and union/labor matters belong in other dossiers. When they intersect ad-tech (Walmart Connect vs. Amazon Ads, AWS Clean Rooms as the substrate for AMC/APC, MGM IP feeding Prime Video sponsorable surfaces), they are referenced from this page rather than re-explained on it.

## Tags

- ad-tech
- dsp
- ssp
- streaming-platform
- ctv
- clean-room
- public
- NASDAQ
- bidstream-efficiency
- identity

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