# Alphabet Inc.
> Alphabet · GOOGL · Mountain View, California
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-04-26T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/alphabet-2/
- Also known as: Alphabet, Google, YouTube, YouTube TV, Google TV
## Summary
Alphabet (NASDAQ: GOOGL) is the parent of Google and YouTube. For streaming and CTV buyers, the relevant surfaces are YouTube — the single largest source of US TV viewing per Nielsen — YouTube TV, the vMVPD on track to overtake Comcast and Charter as the largest US pay-TV provider by 2026-27, and Google's ad stack including Display & Video 360 (DV360), the DSP competing with The Trade Desk and Amazon DSP for CTV spend.

## Company facts

- Ticker: GOOGL
- Founded: 2015
- Headquarters: Mountain View, California
- Domain: abc.xyz
- CEO: sundar pichai (https://thestateofstreaming.com/people/sundar-pichai/)


## Latest metrics

- Revenue: YouTube total revenue >$60B in 2025 (ads + subscriptions, first disclosed)
- Subscribers: 325M+ paid subs across YouTube Premium / YouTube TV / Google One (Q4 2025); YouTube TV ~10M+ paid subs (analyst est., Q3 2025)
- As of: 2026-02-04
- Source: https://variety.com/2026/digital/news/youtube-2025-total-revenue-ads-subscriptions-alphabet-earnings-1236652260/


## Recent filings

- 2025-02-04 — 10-K: FY2024 10-K. YouTube ads disclosed as a line item; YouTube subscription revenue rolled into Google Subscriptions, Platforms, and Devices ($40.3B segment). (https://s206.q4cdn.com/479360582/files/doc_financials/2024/q4/goog-10-k-2024.pdf)
- 2026-02-04 — 8-K: Q4 + FY2025 earnings release. YouTube ads $11.38B in Q4 (8.7% YoY); Pichai disclosed 325M+ paid subs across YouTube Premium, YouTube TV, Google One; FY2026 capex guide $175-$185B. (https://www.sec.gov/Archives/edgar/data/1652044/000165204426000012/googexhibit991q42025.htm)


## Key facts

- YouTube generated more than $60 billion in combined ad and subscription revenue in 2025, the first time Alphabet disclosed the figure publicly; the platform is now larger than Netflix by revenue. — Variety: https://variety.com/2026/digital/news/youtube-2025-total-revenue-ads-subscriptions-alphabet-earnings-1236652260/
- YouTube held a 12.5% share of total US TV viewing in January 2026, the largest of any single media distributor, per Nielsen's The Gauge. — Nielsen: https://www.nielsen.com/news-center/2026/disney-scores-best-performance-in-a-year-in-nielsens-january-2026-media-distributor-gauge/
- Alphabet reported Q4 2025 YouTube advertising revenue of $11.38 billion, up 8.7% year over year, against analyst expectations near $11.84 billion. — Alphabet Q4 2025 earnings release (SEC): https://www.sec.gov/Archives/edgar/data/1652044/000165204426000012/googexhibit991q42025.htm
- Sundar Pichai disclosed Alphabet now has more than 325 million paid subscriptions across YouTube Premium, YouTube TV, and Google One on the Q4 2025 call. — Variety: https://variety.com/2026/digital/news/youtube-2025-total-revenue-ads-subscriptions-alphabet-earnings-1236652260/
- MoffettNathanson projects YouTube TV will become the largest US pay-TV provider by 2026, ahead of Comcast and Charter. — Light Reading on MoffettNathanson research: https://www.lightreading.com/video-streaming/youtube-tv-set-to-become-top-us-pay-tv-provider-by-2026-analyst
- YouTube TV reportedly added roughly 750,000 subscribers in Q3 2025, taking the service past 10 million paid subscribers. — Cord Cutters News: https://cordcuttersnews.com/youtube-tv-added-750000-subscribers-in-the-3rd-quarter-of-2025-according-to-a-new-report/
- The YouTube TV-Disney carriage blackout ran from Oct. 30 to Nov. 14, 2025 — 15 days, the longest carriage dispute in YouTube TV history. — Variety: https://variety.com/2025/tv/news/youtube-tv-disney-blackout-deal-renewal-espn-abc-1236567658/
- ESPN estimated it lost $110 million in income during the YouTube TV blackout. — Variety: https://variety.com/2026/tv/news/espn-110-million-lost-income-youtube-tv-blackout-1236648725/
- Under the renewed YouTube TV-Disney deal, ESPN's full Unlimited lineup will be available to YouTube TV base-plan subscribers at no additional cost by the end of 2026. — Axios: https://www.axios.com/2025/11/15/disney-youtube-blackout-deal
- On April 22, 2026, SiriusXM Media became the exclusive US audio advertising representative for YouTube, with guaranteed audio ad impressions live in fall 2026 via the AdsWizz platform. — SiriusXM investor release: https://investor.siriusxm.com/news-events/press-releases/detail/2261/siriusxm-media-becomes-exclusive-audio-advertising
- WPP Media and Google launched YouTube 5K on April 1, 2026 — an AI-driven planning tool that curates a regularly updated inventory of more than 5,000 brand-safe top-tier YouTube channels and auto-versions creative against YouTube's ABCD framework. — WPP Media: https://www.wppmedia.com/news/wppm-yt5k
- Google's March 2026 Demand Gen drop integrated Veo video generation into Google Ads and added in-platform creator discovery and partnership workflows for YouTube campaigns. — Google Ads & Commerce Blog: https://blog.google/products/ads-commerce/demand-gen-drop-march-2026/
- Display & Video 360 reaches 93% of ad-supported connected TV households in the US and is the access point for Google audiences across Hulu, Peacock, YouTube and most other ad-supported CTV apps. — Google Marketing Platform Blog: https://blog.google/products/marketingplatform/360/dv360-google-audience-ctv/


## Related

- the walt disney company (carriage counterparty (YouTube TV-Disney deal); programming competitor) — https://thestateofstreaming.com/companies/the-walt-disney-company/
- comcast corporation (vMVPD vs. cable competitor (YouTube TV vs. Xfinity)) — https://thestateofstreaming.com/companies/comcast-corporation/
- the trade desk (DSP competitor (DV360 vs. TTD)) — https://thestateofstreaming.com/companies/the-trade-desk/
- amazon (DSP and ad-supported streaming competitor (DV360 vs. Amazon DSP; YouTube vs. Prime Video ads)) — https://thestateofstreaming.com/companies/amazon/
- netflix (ad-supported streaming competitor; YouTube surpassed Netflix in 2025 revenue) — https://thestateofstreaming.com/companies/netflix/


## External coverage

- Alphabet: Alphabet Investor Relations (https://abc.xyz/investor/)
- YouTube: YouTube Official Blog (https://blog.youtube/)
- Google: Google Ads & Commerce Blog (https://blog.google/products/ads-commerce/)
- Google: About Connected TV in Display & Video 360 (https://support.google.com/displayvideo/answer/9262161)
- Nielsen: Nielsen — The Gauge (https://www.nielsen.com/data-center/the-gauge/)
- Adweek: Google folds Gemini deeper into DV360 (https://www.adweek.com/programmatic/google-folds-gemini-deeper-into-dv360-to-automate-media-planning-and-buying/)

## Profile
Alphabet's relevance to streaming and CTV runs through three distinct surfaces, each with its own competitive frame.

**YouTube** is the largest single source of US TV viewing — Nielsen's January 2026 Gauge put it at 12.5% of total TV time, ahead of every Disney property, Netflix, and the broadcast networks. Q4 2025 ad revenue of $11.38 billion came in below Wall Street's roughly $11.84 billion expectation, a rare miss that has analysts watching whether the platform's ad-load and pricing strategy is hitting near-term ceilings even as total YouTube revenue (ads plus subs) crossed $60 billion for full-year 2025 — bigger than Netflix.

**YouTube TV** is the vMVPD that broke pay-TV's incumbent ranking. MoffettNathanson projects it overtakes Comcast and Charter as the largest US pay-TV provider by 2026-27. The 15-day Disney blackout (Oct. 30-Nov. 14, 2025) was the longest carriage dispute in YouTube TV's history and cost ESPN an estimated $110 million in lost income; the settlement bundles ESPN Unlimited into the base plan at no extra cost by end of 2026, which restructures how sports rights flow through the household.

**Google's ad stack** — Display & Video 360 (DV360) plus Demand Gen plus the new Veo creative tooling — is the buy-side access layer for YouTube and the broader open CTV market. DV360 reaches 93% of US ad-supported CTV households and competes head-to-head with The Trade Desk and Amazon DSP. Two 2026 moves matter for buyers: the SiriusXM Media exclusive on US YouTube audio inventory (April 22, 2026; live fall 2026), and Google's deepening Gemini integration that pushes DV360 toward AI-led planning and buying.

This profile is intentionally scoped to streaming, CTV, and ad-stack surfaces. Alphabet's broader Search, Cloud, and Android businesses sit outside our coverage area.

## Tags

- youtube
- youtube-tv
- dv360
- ctv
- vmvpd
- dsp
- programmatic
- audio-advertising

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