# Acxiom LLC
> Acxiom · Conway, AR (with New York, NY operations)
- Profile type: Company
- Profile status: baseline
- Last updated: 2026-05-03T00:00:00.000Z
- Canonical URL: https://thestateofstreaming.com/companies/acxiom/
- Also known as: Acxiom, Acxiom Corporation, Acxiom Marketing Solutions, AMS, Demographics Inc., CCX Network
## Summary
People-based identity, data, and audience-targeting infrastructure provider. Founded in 1969 in Conway, Arkansas; sold to Interpublic Group in 2018 for $2.3 billion; now an Omnicom Group subsidiary following the November 2025 close of the Omnicom–IPG merger.

## Company facts

- Founded: 1969
- Headquarters: Conway, AR (with New York, NY operations)
- Domain: acxiom.com
- CEO: jarrod martin (https://thestateofstreaming.com/people/jarrod-martin/)


## Key facts

- Acxiom was founded in 1969 in Conway, Arkansas, by Charles Ward as Demographics Inc., originally to build mailing lists for Democratic Party campaigns. — Encyclopedia of Arkansas: https://encyclopediaofarkansas.net/entries/acxiom-2155/
- Interpublic Group acquired Acxiom Marketing Solutions for $2.3 billion in a deal announced July 2018 and closed in October 2018; the residual data-onboarding business was renamed LiveRamp (NYSE: RAMP). — LiveRamp company history: https://en.wikipedia.org/wiki/LiveRamp
- Omnicom Group completed its acquisition of Interpublic Group on November 26, 2025, making Acxiom an Omnicom subsidiary; the combined holding company carries pro-forma revenue exceeding $25 billion. — Axios: https://www.axios.com/2025/11/26/omnicom-ipg-deal
- Jarrod Martin was named Global CEO of Acxiom in June 2024, taking on the role in addition to his existing leadership of sister company KINESSO; the move unified IPG's data, engineering, and tech functions under one leader. — Interpublic Group investor relations: https://investors.interpublic.com/news-releases/news-release-details/ipg-further-unifies-data-engineering-and-tech
- Acxiom's data assets were a central strategic rationale of the Omnicom–IPG merger, with analysts framing identity and audience infrastructure as the primary asset Omnicom acquired alongside IPG's agency network. — Digiday: https://digiday.com/media-buying/the-acxiom-data-dilemma-behind-omnicoms-market-making-ipg-acquisition/


## Related

- omnicom group (parent (since November 2025)) — https://thestateofstreaming.com/companies/omnicom-group/
- interpublic group (former parent (2018–2025)) — https://thestateofstreaming.com/companies/interpublic-group/
- liveramp (spun out as standalone public company in 2018) — https://thestateofstreaming.com/companies/liveramp/
- epsilon (competitor) — https://thestateofstreaming.com/companies/epsilon/
- experian (competitor) — https://thestateofstreaming.com/companies/experian/


## External coverage

- Acxiom: Acxiom Company Leadership (https://www.acxiom.com/about-us/company-leadership/)
- 2024-06-27 — Interpublic Group: IPG Further Unifies Data, Engineering, and Tech (https://investors.interpublic.com/news-releases/news-release-details/ipg-further-unifies-data-engineering-and-tech)
- 2025-11-26 — Axios: Omnicom completes IPG deal to be world's largest advertising holding company (https://www.axios.com/2025/11/26/omnicom-ipg-deal)
- Digiday: The Acxiom data dilemma behind Omnicom's market-making IPG acquisition (https://digiday.com/media-buying/the-acxiom-data-dilemma-behind-omnicoms-market-making-ipg-acquisition/)
- Encyclopedia of Arkansas: Acxiom (https://encyclopediaofarkansas.net/entries/acxiom-2155/)

## Profile
Acxiom is the data spine inside Omnicom. Originally founded in 1969 in Conway, Arkansas, as Demographics Inc., the company built one of the longest-running consumer-data businesses in marketing — predating digital advertising by several decades. Its modern relevance traces to a sequence of structural moves: the 2014 acquisition of LiveRamp, the 2018 carve-out in which Interpublic Group paid $2.3 billion for the Acxiom Marketing Solutions business while the residual onboarding business kept the LiveRamp name and went public as NYSE: RAMP, and the November 2025 close of Omnicom's acquisition of IPG — which reassigned Acxiom from one holding company's data engine to a larger one's.

In 2024, IPG consolidated leadership of Acxiom and sister tech company KINESSO under Jarrod Martin, signaling that the holding company viewed identity, data, and engineering as a single stack rather than parallel businesses. That structure carried over into Omnicom's post-merger architecture, where Acxiom's people-based identity graph sits alongside Omnicom's existing Omni platform as the combined entity's audience-targeting backbone. For CTV and streaming buyers, Acxiom matters less as a standalone product brand and more as the infrastructure layer that determines which audience segments holding-company-bound spend can actually reach.

Sources:
- [Acxiom — Encyclopedia of Arkansas](https://encyclopediaofarkansas.net/entries/acxiom-2155/)
- [LiveRamp — Wikipedia](https://en.wikipedia.org/wiki/LiveRamp)
- [Omnicom completes IPG deal — Axios](https://www.axios.com/2025/11/26/omnicom-ipg-deal)
- [IPG Further Unifies Data, Engineering, and Tech — Interpublic Group IR](https://investors.interpublic.com/news-releases/news-release-details/ipg-further-unifies-data-engineering-and-tech)
- [The Acxiom data dilemma behind Omnicom's market-making IPG acquisition — Digiday](https://digiday.com/media-buying/the-acxiom-data-dilemma-behind-omnicoms-market-making-ipg-acquisition/)
- [Acxiom Company Leadership — Acxiom](https://www.acxiom.com/about-us/company-leadership/)
## Coverage on The State of Streaming
- [Omnicom Says It's Cutting Out the Ad-Tech Middlemen. The Holdco-Direct Era Just Went Live.](https://thestateofstreaming.com/advertising-adtech/2026/05/omnicom-ai-agent-adtech-disintermediation/) — 2026-05-04
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis-2/) — 2026-04-27
- ['Independent' Has Stopped Meaning Anything Buyers Can Audit](https://thestateofstreaming.com/opinion/2026/04/independent-adtech-stack-walled-garden-thesis/) — 2026-04-27
- [Amazon Wires the Identity Stack Together Before NewFronts](https://thestateofstreaming.com/advertising-adtech/2026/04/amazon-identity-stack-consolidation/) — 2026-04-26

## Tags

- identity
- data
- addressable-advertising
- ad-tech
- audience-targeting
- holding-company-data
- post-cookie

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